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Academia & Research

The academic frontier — generative agents, world models and reasoning AI; child-development and gaming-disorder research; the behavioral economics and ethics of gacha and engagement design — now feeds straight into regulation, product design and R&D. For MIXI, with Monster Strike, FamilyAlbum and sports/betting in its portfolio, the working 'research-to-product' pipeline is itself becoming the competitive edge. The US is nationalizing interpretability/control research via the DARPA–NSF AI Forge, while India builds sovereign 22-language AI through state-funded BharatGen and AI4Bharat.

Fresh Updated 2026-06-20 Next review 2026-07-20 41 Sources
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So What? (Implications for MIXI)

  1. BET

    Build generative-agent / synthetic-user research as an in-house capability

    Stanford showed agents built from interviews with 1,052 people reproduce their survey answers ~85% as accurately as the people themselves.[4] MIXI can apply this to pre-test Monster Strike live-ops, new IP, and FamilyAlbum UX/onboarding on synthetic users before any A/B test — turning its asset of Japanese-user interviews into faster product decisions.

  2. ACTION

    Get ahead of regulation with research-grounded responsible monetization

    Loot-box compliance studies (zero age verification, 8.6% odds disclosure),[6][7] longitudinal gambling-migration research,[19] experimental economics on virtual currencies raising willingness-to-pay,[29] ICD-11 gaming disorder[9] and the EU Digital Fairness Act's focus on addictive design, dark patterns and minors[38] are raising regulatory and reputational pressure. MIXI should pre-emptively build odds disclosure, pity timers, spend/play caps and age-appropriate defaults along research lines — future-proofing gacha and betting (PointsBet/TIPSTAR) while turning evidence-based responsible design into a trust asset.

  3. BET

    Invest in Japan's academic AI ecosystem (joint research, endowed chairs, hiring, compute)

    Domestic capacity exists in RIKEN AIP,[10] AIST's ABCI and Japanese-LLM stack,[11] and the University of Tokyo's Matsuo-Iwasawa Lab (world models, robotics, the GENIAC 'Tanuki' model, 90,000+ learners via GCI).[12][37] Through joint research, endowed chairs, internships and ABCI-style compute, MIXI can absorb talent and IP in world models, agents, recommendation and interpretability — blunting the rising cost of frontier access amid industry concentration.

  4. WATCH

    Anchor FamilyAlbum's design and claims in longitudinal child-development evidence

    The APA meta-analysis (117 studies, 292,000 children) shows a bidirectional screen-time/socioemotional link, with gaming higher-risk and parental involvement turning effects neutral-to-positive.[8] The US AAP's Jan 2026 policy shifts responsibility onto platform design and commercial incentives,[28] children-focused dark-pattern research is maturing,[39] and Japan's JECS is a 100,000+-pair evidence source.[16] FamilyAlbum can ground its 'encourages family involvement, not passive viewing' design in this research — and stay ahead of tightening age-appropriate-design rules.

  5. WATCH

    Track India's sovereign multilingual AI as a partner for emerging-market & multilingual expansion

    IIT Madras's AI4Bharat has built an open 251B-token corpus across 22 languages plus the ~12,000-hour, 22,563-speaker IndicVoices speech corpus (the all-22-language IndicASR, the IndicF5 multilingual TTS),[23][36] while the IIT Bombay-led BharatGen develops a trillion-parameter homegrown LLM and the Param2 reasoning model with state funding across 22 languages.[22][24] MIXI can watch and consider partnering with this multilingual/speech stack and talent for emerging-market localization and as a hedge against dependence on US/China models.

  6. BET

    Capture the academia-bound AI PhD talent pool via hiring and joint research

    The 2026 AI Index shows the incremental growth in new AI PhDs in the US/Canada (+22% 2022→2024) flowing to academia rather than industry, softening a decade-long 'PhDs to industry' trend,[31] while US public funding faces severe headwinds (a ~55% NSF cut request, 1,750+ grants terminated worth ~$1.4B)[32] and India leads on talent yet suffers brain drain.[35] That is a rare window for MIXI to recruit and co-research with pressured labs and newly minted AI PhDs (including multilingual/India talent) to build world-model, agent and interpretability capability before the market re-tightens.

Top risks & opportunities

PESTLE analysis

P Political

Research leadership is shifting from public academia to a few private labs (90%+ of notable models are industry), turning compute and talent access into policy issues; the US re-aligns university research toward national security via the DARPA–NSF AI Forge even as deep NSF budget cuts (a 55% FY2027 request) thin the public base, while Japan (Fugaku, ABCI, Matsuo-lab) and India (IndiaAI Mission, BharatGen) defend 'sovereign AI research' — and academic research itself feeds regulation.

  1. Industry now dominates the AI frontier: per the 2026 AI Index, 2025 saw 87 notable models from industry versus just 7 from academia and government, with industry behind 90%+ of notable models — shifting research leadership from public academia to a handful of private labs and making compute and talent access a policy and management concern.[2][3]
  2. 🇺🇸 The US is re-organizing university AI research around national security: on 1 Jun 2026 DARPA and NSF announced AI Forge, a jointly governed forum funding university work on interpretability, AI control and adversarial robustness at $750K–$3M+ per project (RFI DARPA-SN-26-80; launches summer 2026) — public money concentrating on trust and safety research even as industry dominates the frontier.[25][26]
  3. 🇺🇸 US public AI-research funding faces a strong simultaneous headwind: in 2025 NSF terminated 1,750+ grants worth ~$1.4B, the FY2027 budget request seeks to cut NSF ~55% (from $8.75B to ~$3.96B), and the trustworthy-AI weather institute faces closure after a non-renewal. Even as AI Forge concentrates money on security research, the broad university base that underpins interpretability and trust work is thinning.[32][33]
  4. 🇮🇳 India is building 'sovereign AI' with public money: the IndiaAI Mission allocated ₹988.6 crore to an IIT Bombay-led consortium for a 1-trillion-parameter homegrown LLM plus 500 data labs, while BharatGen (under NM-ICPS) develops generative AI across all 22 scheduled languages as a 'public good' — a flagship case of state-led AI in an emerging market.[22][24]
  5. 🇮🇳 India is among the largest sources of AI talent yet simultaneously faces 'brain drain' pressure: the 2026 AI Index notes India ranks at the world's top for AI-skill penetration while seeing significant outward talent migration and high AI-related anxiety — so sovereign AI (BharatGen/AI4Bharat) is also a national strategy to retain and deploy that talent at home.[35]
  6. 🇯🇵 Japan is shoring up 'sovereign AI research' through state-funded infrastructure: AIST's ABCI and the Fugaku supercomputer underpin Japanese LLMs (Swallow, PLaMo), and the University of Tokyo's Matsuo-Iwasawa Lab runs national-scale talent and research programs such as the Nippon Foundation HUMAI Program.[11][12]
  7. The research-to-regulation pipeline is hardening: loot-box gambling studies (e.g. Xiao) and child-development research feed directly into UK and EU policy debate, making peer-reviewed papers a de-facto policy input — so the ability to read the research is itself regulatory-risk management.[6][7]
E Economic

Research is monetizing fast (AI consumer surplus ~$172B/yr), even as the frontier's concentration in private labs raises the cost of staying current; university talent and spinouts have become a key supply for the AI labor market, AI-PhD career paths have recently reversed toward academia and cross-border mobility has shrunk, with India emerging as a data/talent source via massive 22-language corpora.

  1. Research is converting to economic value fast: the 2026 AI Index estimates U.S. AI consumer surplus at ~$172B/yr (up from ~$112B a year earlier), with median value per user roughly tripling in a year — the basic-research-to-utility conversion is accelerating.[2][3]
  2. Concentration of the frontier in private labs raises the cost of staying current: academia still produces ~68% of AI-related CS papers (2024) but not the models, so compute dependence now governs research economics — making the design for absorbing external research more important than doing it all in-house.[2][3]
  3. 🇺🇸 The flow of AI PhD talent has reversed: the 2026 AI Index reports new AI PhDs in the US/Canada grew 22% from 2022 to 2024, with that incremental growth going to academia rather than industry — softening a decade-long 'PhDs to industry' trend (industry's share fell to ~63% in 2024 from a ~77% peak) — while separate surveys report shrinking cross-border mobility as of 2025 (reportedly STEM ~-13%, AI talent ~-12%, researchers ~-19%). The hiring-market dynamics are shifting.[31][35]
  4. 🇮🇳 India is becoming a source of language data and localization talent: IIT Madras's AI4Bharat has open-sourced a 251-billion-token pretraining corpus across 22 languages plus 74.7M instruction-response pairs in 20 languages, creating a multilingual-data moat and emerging-market localization talent — a candidate partner for MIXI's overseas and multilingual expansion.[23]
  5. 🇯🇵 University talent and spinouts are an economic opportunity: the Matsuo-Iwasawa Lab supplies the AI labor market through global AI education (its GCI course passed 90,000 cumulative learners as of Nov 2025) and a roster of spinouts, making it a prime source for corporate hiring and joint research.[12][20]
S Social

A bidirectional screen-time/socioemotional link, ICD-11 gaming disorder, and generative agents that simulate real people — research bearing directly on both FamilyAlbum and Monster Strike keeps landing. In Jan 2026 the US AAP shifted from time limits to a 'digital-ecosystem / design-accountability' frame, and children-focused dark-pattern research is maturing. This is a domain where evidence and trust are product value.

  1. Children's screen time and socioemotional development are bidirectionally linked: an APA Psychological Bulletin meta-analysis (Jun 2025; 117 studies, 292,000+ children) shows use predicts emotional/behavioral problems and vice versa, with gaming higher-risk than educational or recreational use — directly relevant to family-product design.[8]
  2. 🇺🇸 On 20 Jan 2026 the US AAP changed course: its new policy, 'Digital Ecosystems, Children, and Adolescents,' drops fixed screen-time caps and reframes responsibility onto platform design, commercial incentives and caregiver relationships — raising the design-accountability bar for family and child apps.[28]
  3. Gaming disorder is a formal condition in ICD-11 (WHO recognized it in 2019); recent meta-analyses put global prevalence at roughly 2–4% (higher among adolescents), while the gamer share of the world population is projected to rise from ~16.9% in 2024 to 18.5% by 2027 — putting engagement design squarely into public-health territory.[9][21]
  4. Research on dark patterns and monetization harm aimed at children is maturing: CHI '25 examined how children experience and conceptualize harm in game monetization, and recent work brings children-focused deceptive-design awareness ('Mind the Dark') and analyses of advertising/persuasive design in children's apps ('Playful but Persuasive') — giving concrete reference points for design audits of family and child products.[39]
  5. 🇯🇵 Clinical and epidemiological research on gaming disorder is advancing in Japan too: adolescent gaming-disorder prevalence is estimated at 4.6% in global meta-analysis (boys 6.8%, girls 1.3%), and a preliminary Sapporo survey found a 'clinical gap' — practitioners are consulted about gaming problems but none provide specialized treatment — feeding domestic regulatory momentum (e.g. Kagawa Prefecture's internet/gaming ordinance).[40][41]
  6. 🇯🇵 Japan's birth cohort, the Japan Environment and Children's Study (JECS), follows 100,000+ mother-child pairs from pregnancy to age 13 (Ministry of the Environment, 15 university regional centers), giving a domestic evidence base on environment and child development that could ground FamilyAlbum's product design and claims.[16]
T Technological

The 2025-26 frontier is reasoning, agents and world models (NeurIPS 2025); benchmarks are saturating fast, AI-for-science and autonomous research compress R&D cycles, and mechanistic interpretability is making trust research deployable — with domestic capacity (RIKEN AIP, AIST, Matsuo Lab's GENIAC 'Tanuki' and world-model chair) and India's BharatGen Param2 (22-language reasoning) plus AI4Bharat's speech stack that MIXI can tap.

  1. The 2025-26 frontier is reasoning, autonomous agents and world models: NeurIPS 2025 centered on a world-models resurgence (an Embodied World Models workshop), System-2 reasoning and meta-thinking agents — moving LLMs from single-shot text boxes toward systems that plan and act.[5]
  2. Benchmarks are saturating fast: in the 2026 AI Index, Humanity's Last Exam jumped from 8.8% (top 2025 model) to over 50% for leading models by publication (Apr 2026), while SWE-bench Verified rose from ~60% to near 100% — capability is outrunning the yardsticks.[2][3]
  3. 🇯🇵 Domestic research capacity is absorbable: RIKEN AIP had 9 papers accepted at ACL 2025, AIST's ABCI backs Japanese LLMs (Swallow, PLaMo), and the University of Tokyo's Matsuo-Iwasawa Lab drives world models and robotics — a talent and IP pipeline MIXI can engage via joint research, hiring and compute.[10][11][12]
  4. 🇯🇵 Japan is building foundation models in-house via state programs: the Matsuo-Iwasawa Lab developed the from-scratch Japanese LLM 'Tanuki-8×8B' under METI/NEDO's GENIAC program (reaching GPT-3.5-Turbo-class on the Japanese MT-Bench) and runs a 'World Model Simulator Endowed Chair' systematizing world models for robotics — domestic tech capacity MIXI can engage through partnership, hiring and joint research.[37]
  5. 🇮🇳 India is building sovereign multilingual reasoning models: BharatGen's Param2 is a foundational text model with reasoning, coding and tool-calling across all 22 scheduled Indian languages, unveiled at Bharat Innovates 2026 in Nice in Jun 2026 — sovereign multilingual reasoning emerging outside the US/China duopoly.[22]
  6. 🇮🇳 India is building a multilingual speech/language stack in-house: AI4Bharat's IndicVoices gathered ~12,000 hours of audio from 22,563 speakers across 208 districts and 22 languages, yielding IndicASR (the first ASR covering all 22 scheduled languages) and the IndicF5 multilingual TTS — a beyond-text speech and multilingual foundation rising in India and a source for emerging-market voice UX and localization.[36]
  7. 🇺🇸 US public funding is concentrating on AI-for-science and interpretability: NSF renewed the MIT-led IAIFI (AI and fundamental physics) for five years, raising annual funding from $4M to $4.98M (4 Jun 2026), while AI Forge funds university work on interpretability and control — a stream of safe-/design-by-evidence research MIXI can track.[27][25]
  8. AI-for-science and autonomous research compress R&D cycles (AlphaFold's Nobel, AI co-scientists), while mechanistic interpretability advances — Anthropic applied circuit tracing to Claude 3.5 Haiku (Mar 2025) — moving safety and trust research toward something deployable.[17][18]
  9. Generative agents can now simulate real people: Stanford research built agents from two-hour interviews with 1,052 individuals that replicated their survey answers ~85% as accurately as the people themselves two weeks later — making synthetic-user pre-testing a realistic option.[4]
L Legal

Academic evidence is hardening into legal pressure: loot-box compliance studies, longitudinal gambling-migration research, experimental economics on virtual currencies raising willingness-to-pay, and the ICD-11 gaming-disorder classification are pushing gacha-style monetization and engagement design under legal scrutiny, with the EU's Digital Fairness Act set to target addictive design, dark patterns and minor protection — relevant to both MIXI's gacha and betting lines.

  1. Academic evidence is becoming the basis for legal demands: Xiao & Lund (Royal Society Open Science, May 2025) found zero UK games using effective age verification and only 8.6% disclosing probabilities under self-regulation, prompting the 5Rights Foundation to call for treating loot boxes as gambling under enforceable law.[6][7]
  2. Experimental economics hits monetization design directly: a Cambridge Experimental Economics study (2025) shows in-game virtual (premium) currencies raise willingness-to-pay for loot boxes and distort average consumers' economic behavior, supporting the European Commission's March 2025 proposal to regulate in-game currencies — putting premium-currency design on the legal agenda.[29]
  3. The EU's planned Digital Fairness Act (DFA) is set to hit monetization and design directly: as a European Commission consumer-protection initiative it targets dark patterns, addictive design, misleading influencer marketing and unfair personalization, with particular emphasis on protecting minors — adding a broad new legal constraint on gacha and engagement design.[38]
  4. Longitudinal studies showing migration from loot boxes to gambling (including 2025 replications) reinforce the legal case for treating random gacha purchases as gambling-adjacent — feeding design requirements like odds disclosure, pity timers and age limits that bear on both MIXI's gacha and its betting business.[19]
  5. The ICD-11 gaming-disorder classification gives clinical and legal footing to scrutiny of engagement design: research findings flow into standards for age-appropriate design, disclosure duties and responsible operations, turning 'protection by design' into a legal axis.[9]
E Environmental

Rapid growth in training compute and dataset size lifts research's energy/compute footprint, making efficiency-focused 'Green AI' a research agenda; sovereign compute (Fugaku, ABCI) ties research output to large-scale power demand.

  1. Rapidly growing training compute and dataset sizes (tracked year over year by the AI Index) lift research's energy and compute footprint, making small/efficient models and 'Green AI' a central research agenda — putting performance-plus-efficiency design at the intersection of research and operations.[1][3]
  2. 🇯🇵 Sovereign compute (Fugaku, ABCI 3.0) directly couples Japan's research output to large data-center power demand, so research on energy-efficient and smaller models matters simultaneously on cost, sustainability and sovereignty.[11]

Timeline

  • 2024-11 Stanford publishes 'Generative Agent Simulations of 1,000 People' (85% accuracy)
  • 2025-05-29 UK loot-box self-regulation compliance study (zero age checks, 8.6% odds disclosure)
  • 2025-06-09 APA Psychological Bulletin screen-time meta-analysis (117 studies, 292k children)
  • 2025-07 NSF expands its AI Research Institutes network to 29 (two new centers in a $100M round)
  • 2025-12 NeurIPS 2025 centers on world models, System-2 reasoning and autonomous agents
  • 2026-01-20 US AAP releases 'Digital Ecosystems, Children, and Adolescents' policy (drops fixed time limits)
  • 2026-04-13 Stanford HAI releases the 2026 AI Index report (AI PhDs reverse toward academia)
  • 2026-04 NSF FY2027 request seeks a ~55% cut; 1,500+ terminated grants surface
  • 2026-06-01 DARPA & NSF announce the 'AI Forge' university-research forum (interpretability, control, robustness)
  • 2026-06-04 NSF renews MIT-led IAIFI for five years (annual funding $4M→$4.98M)
  • 2026 BharatGen targets coverage of all 22 scheduled languages (IndiaAI Mission sovereign-AI build-out)
  • 2026 EU Digital Fairness Act (DFA) proposal advances — targeting addictive design, dark patterns and minor protection
  • 2026 Mounting academic evidence pushes governments toward statutory loot-box regulation

Entities

  • Stanford HAI (AI Index)Government
  • RIKEN AIP (理研 革新知能統合研究センター)Government
  • AIST / ABCIGovernment
  • University of Tokyo — Matsuo-Iwasawa LabGovernment
  • GENIAC (METI / NEDO)Government
  • Joon Sung ParkPerson
  • Leon Y. XiaoPerson
  • WHO — ICD-11 Gaming DisorderRegulation
  • EU Digital Fairness Act (DFA)Regulation
  • ACM CHI / NeurIPS / HCI InternationalMarket
  • Japan Environment and Children's Study (JECS / エコチル調査)Government
  • Anthropic (Interpretability)Company
  • BharatGen / IIT Bombay (NM-ICPS)Tech
  • AI4Bharat (IIT Madras)Government
  • IndiaAI MissionGovernment
  • DARPA–NSF AI ForgeGovernment
  • NSF National AI Research InstitutesGovernment
  • MIT IAIFI (NSF AI Institute)Government
  • American Academy of Pediatrics (AAP)Government

Sources

  1. [1] The 2026 AI Index Report — Stanford HAI, 2026-04
  2. [2] Inside the AI Index: 12 Takeaways from the 2026 Report — Stanford HAI, 2026-04
  3. [3] Stanford's AI Index for 2026 Shows the State of AI — IEEE Spectrum, 2026-04
  4. [4] Generative Agent Simulations of 1,000 People — arXiv (Park et al., Stanford), 2024-11
  5. [5] Highlights From NeurIPS 2025 — Radical Ventures, 2025-12
  6. [6] Non-compliance with and non-enforcement of UK loot box industry self-regulation on the Apple App Store — Royal Society Open Science (Xiao & Lund), 2025-05
  7. [7] Research reveals 'non-existent' enforcement of industry-led standards on loot boxes — 5Rights Foundation, 2025-05
  8. [8] Screen time and emotional problems in kids: A vicious circle? — American Psychological Association (Psychological Bulletin), 2025-06
  9. [9] Gaming disorder in the ICD-11: the state of the game — BMC Psychiatry, 2025
  10. [10] 9 papers were accepted at ACL 2025 — RIKEN Center for Advanced Intelligence Project (AIP), 2025
  11. [11] AI R&D in Japan (ABCI, Fugaku, Swallow, PLaMo) — MEXT (Japan), 2024-12
  12. [12] Launch of Applications for the 'Nippon Foundation HUMAI Program' — Matsuo-Iwasawa Laboratory, University of Tokyo, 2025-04
  13. [13] From Quarters Per Minute to Daily Quests and Seasons: Developer Perspectives on Temporal Design in Video Games — ACM CHI 2026, 2026-04
  14. [14] From Understanding to Intervention: Towards an Agenda for Countering Dark Patterns in Games — Springer, 2025
  15. [15] Beyond Algorethics: Addressing the Ethical and Anthropological Challenges of AI Recommender Systems — arXiv, 2025-07
  16. [16] Japan Environment and Children's Study (JECS): Study Overview — Ministry of the Environment, Japan, 2025
  17. [17] Tracing the thoughts of a large language model (circuit tracing) — Anthropic, 2025-03
  18. [18] Will AI ever win its own Nobel? Some predict a prize-worthy science discovery soon — Nature, 2025
  19. [19] A longitudinal replication study testing migration from video game loot boxes to gambling in British Columbia — PMC (peer-reviewed), 2025
  20. [20] GCI (Global Consumer Intelligence / AI education course) — Matsuo-Iwasawa Laboratory, University of Tokyo, 2025
  21. [21] Meta-Analysis of Internet Gaming Disorder Prevalence (DSM-5 and ICD-11 criteria) — Int. J. Environ. Res. Public Health (MDPI), 2024
  22. [22] Launch of BharatGen: First Government-Supported Multimodal Large Language Model Initiative — Department of Science & Technology (India), 2025
  23. [23] AI4Bharat — Large Language Models (251B-token corpus across 22 Indian languages) — AI4Bharat, IIT Madras, 2025
  24. [24] India to set up 500 data labs, boost AI capabilities with ₹988 crore investment (IndiaAI Mission) — News on AIR (Govt. of India), 2025-09
  25. [25] AI Forge: Accelerating AI breakthroughs for national security — DARPA, 2026-06
  26. [26] NSF and DARPA release new report and RFI to align government, academia and industry around forward-looking AI research — U.S. National Science Foundation, 2026-06
  27. [27] NSF renews support for MIT-led AI and physics institute, expanding a new model for discovery — MIT News, 2026-06
  28. [28] Beyond screen time: Policy discusses how to approach the immersive digital ecosystem — American Academy of Pediatrics (AAP News), 2026-01
  29. [29] Virtual currencies in online gaming increase the willingness to pay for loot boxes: an experimental analysis — Experimental Economics (Cambridge), 2025
  30. [30] HCI in Games (HCI-Games) — HCI International 2026 — HCI International 2026, 2026
  31. [31] Education — The 2026 AI Index Report (AI PhD career paths reverse toward academia) — Stanford HAI, 2026-04
  32. [32] NSF FY2027 Request: Another Potentially Disastrous Budget Request, with Proposed Deep Cuts for Computing Research — Computing Research Association (CRA), 2026-04
  33. [33] White House cuts to science funding threaten AI weather forecasting institute — NBC News, 2025
  34. [34] NSF Announces $100M for AI Research Institutes (network grows to 29) — Granted AI, 2025-07
  35. [35] India leads in AI talent, but also brain drain & anxiety, says Stanford's AI Index report — ThePrint, 2026-04
  36. [36] IndicVoices — ~12,000 hours of speech from 22,563 speakers across 22 Indian languages — AI4Bharat, IIT Madras, 2025
  37. [37] Developed and released the large-scale language model 'Tanuki-8x8B' in the GENIAC project — Matsuo-Iwasawa Laboratory, University of Tokyo, 2024-08
  38. [38] Digital Fairness Act (DFA) — EU consumer-protection initiative on dark patterns and addictive design — Digital Fairness Act (EU tracker), 2026
  39. [39] Mind the Dark: A Gamified Exploration of Deceptive Design Awareness for Children in the Digital Age — arXiv, 2025-06
  40. [40] Burden of gaming disorder among adolescents: a systematic review and meta-analysis (prevalence 4.6%) — PMC (peer-reviewed), 2025
  41. [41] Current status and future perspectives of clinical practice for gaming disorder among adolescents in Japan: a preliminary survey in Sapporo — PMC (peer-reviewed), 2024