Skip to content
日本語
Back to dashboard
MIXI 🇯🇵🌐🇺🇸🇮🇳🇦🇺

MIXI

MIXI (TSE Prime 2121) runs four segments: Digital Entertainment, Sports, Lifestyle and Investment. FY2027 guidance keeps operating income at ¥19.5B (-12.4%); only net income was raised, on the one-off bitbank gain. Sports leads revenue, yet about 80% of segment profit comes from Digital Entertainment, where Monster Strike offsets falling MAU with higher ARPU. PointsBet grows through Canadian online casino while Australia shrinks ahead of the advertising law of 1 January 2027 and new state conduct rules. At home the Mobile Software Competition Act moved store fees first, and site blocking waits on a review of other measures. At ¥3,830 the yield is 4.05% and the forecast PER 9.97x, one-off included.

●Fresh Updated 2026-09-25 Next review 2026-12-24 175 Sources
Region:

Recent updates

  1. 2026-10-03
    Review pass. MONST FREAK 2026 (26–27 Sep) moved to past with its announcements.[174] The reading that Q1 FY2027 operating growth came mainly from PointsBet was corrected: Digital Entertainment produced it.[40][99] … An emissions-intensity unit error (per ¥1B, should be per ¥100M) was fixed,[105] Canadian and European items were re-tagged by region, and TIPSTAR's first IP collaboration was added.[175]
  2. 2026-09-25
    The BOJ hiked to 1.25% on 18 September, yet the yen slipped back near ¥158; the shares closed at ¥3,830, a 4.05% yield.[154][152] Casino was 85% of Ontario revenue in August.[157] Correction: the MIC document is a … July 2026 report, not an interim summary, and puts verification before blocking.[156] Added: PointsBet's proposed Ontario suspension, Australia's red-flag duty, ASIC's prediction-market warning and India's minors petition.
  3. 2026-09-05
    MIXI, Inc. (TSE Prime 2121) grew on the mixi SNS (2004) and the Monster Strike mobile game (2013) and now runs four segments — Digital Entertainment, Sports (PointsBet / Chiba Jets / FC Tokyo / public-competition betting), Lifestyle (FamilyAlbum "Mitene", minimo) and Investment. … Sports-segment earnings rest on Japan's public-competition framework (keirin, boat, auto and horse racing) and on the Australian and Canadian gambling regimes PointsBet operates under. India moved from a blanket RMG ban to a registration regime under a new regulator (OGAI), though challenges to that law have been pending before the Supreme Court since 2025. The group has no US betting exposure (PointsBet exited the US in 2023, before the acquisition), so the political variable there is distribution and store policy. Gambling's social harm is the central theme of this layer. In Ontario, where PointsBet operates, roughly 80% of market revenue comes from online casino, and peer-reviewed research shows a sharp rise in help-seeking among young men. India's RMG ban collapsed the incumbents, but monetized chance draws hard scrutiny even in the remaining F2P layer. Against that, FamilyAlbum has scaled to 30M users worldwide (40% overseas, 20% North America) in a use case disconnected from gambling, and mixi2 restarted the original communication franchise. Souring developer sentiment toward generative AI also forms the reputational backdrop to the company-wide AI push. Four technology variables dominate: MIXI's self-reported company-wide AI adoption (99%-plus utilization, ~¥1B/yr in cost savings, with a Chief AI Officer created in August 2026) alongside a Runway generative-video partnership; the owned wagering stack — trading, risk, live odds — acquired with PointsBet; the Canadian iCasino product extended on a Bede Gaming platform; and the image-analysis and recommendation ML assets inside FamilyAlbum and mixi2. The conversational robot Romi has vision and long-term memory but no disclosed scale. Strike World is designed as a global IP and distribution funnel, yet its acquisition and retention effect has not been disclosed. All of these are areas where competitors invest similarly, so none should be read as a large firm-specific technological advantage. Five jurisdictions are rewriting monetization assumptions at once. Domestically TIPSTAR and Chariloto run under public-competition law and Monster Strike under the Premiums Act and gacha self-regulation, while FamilyAlbum handles family and children's personal data globally, a heavy burden under APPI/GDPR/COPPA-type rules. What defines this layer is that betting and gacha are under legal pressure simultaneously. Operating energy at owned venues — Chiba Jets' LaLa arena TOKYO-BAY and FC Tokyo stadium operations — plus the widening measurement scope that follows acquisitions and expanded AI use are the standing considerations. No reduction target covering Scope 3 has been published.
Earlier updates · 6
  1. 2026-09-04 The shares closed at ¥3,655 on 4 September with a 52-week high of ¥3,825, putting the yield on the ¥155 dividend at 4.24% and the company-forecast PER at 9.52x; the yen had firmed to about ¥156.25 to the dollar on 4 September, with the Bank of Japan's next meeting on 18 September. The spectator businesses face the J.League's calendar shift and the B.PREMIER restructuring in the same year, the yen firmed through late August and early September to about ¥156.25 to the dollar on 4 September (-0.95% on the month, +6.05% on the year) with the policy rate still 1.0%, the next meeting on 18 September and markets expecting a quarter-point rise that month and another in December, and the shares closed at ¥3,655 on 4 September with the 52-week high now ¥3,825 — about 26% above the ¥2,896 close on 31 July, putting the yield on the ¥155 dividend at 4.24%, the company-forecast PER at 9.52x, PBR at 1.27x and market capitalization at about ¥250.5B. India's RMG ban plus OGAI registration looks fixed, yet challenges to the Act have been pending before the Supreme Court since 2025 with no ruling as of September 2026, the Court upheld 28% GST on a supply basis with retrospective effect on 27 May 2026, and a petition seeking to ban gambling platforms presented as social games or e-sports is still pending; the EU's Digital Fairness Act proposal, due Q4 2026, targets loot boxes and addictive design; and in the US, Apple v Epic is before the Supreme Court, leaving F2P and gacha store economics unresolved. MIXI discloses along TCFD lines (its GROUP Integrated Report 2026 was published on 1 September 2026), held an 'AA' MSCI ESG rating for a second consecutive year as of March 2026 and joined the FTSE JPX Blossom Japan Index on 21 July 2026, making it a constituent of all six GPIF-adopted domestic ESG indices.
  2. 2026-08-31 Australia's gambling-advertising reform passed Parliament on 20 August 2026 in a form tougher than the bill introduced on 2 July — a 05:00-20:30 blackout, no live-sport advertising from 15 minutes before to 5 minutes after, limits on direct marketing of inducements and an ACMA-run advertising opt-out register — and commences on 1 January 2027. Age-verification enforcement produced precedents in Ontario (AGCO, C$120,000) and then in New South Wales (Crown Sydney and The Star Sydney, A$2.25M combined), so the regulatory focus has widened from advertising to conduct rules and enforcement. On 17 August an analysis of ATO records stated that PointsBet has never paid Australian company tax; the company also reported an A$26.6M statutory loss over nine months, so the two statements describe the same numbers from different ledgers. On ESG, MIXI joined the FTSE JPX Blossom Japan Index in July 2026 and obtained its first third-party assurance on climate information on 18 August 2026 (Scope 3 excluded); that Scope 3 grew 36.6% in FY2026 to 134,983 t-CO2e, about 97% of total emissions of 139,420 t-CO2e. After the 28 July 2026 Kumamoto earthquake (M7.1, maximum shindo 7), Monster Strike, Kotodaman, TIPSTAR, FamilyAlbum and minimo ran relief measures and ¥29,459,627 was transferred on 21 August, roughly two-thirds of it user-funded. On 25 August New South Wales published an A$95.2M four-year package including a statewide facial-recognition exclusion register and a ban on VIP programmes, so regulation is stacking from federal advertising rules onto state conduct rules; at PointsBet's annual meeting the same day its CEO put the illegal offshore market at about 30% of the licensed domestic market and asked for tougher enforcement, an operator's own estimate. At the same meeting he put the company's own tax and regulatory burden at about 50% of revenue, a different measure from the company-tax finding. Headcount rose to 2,116 in FY2026 (+23.2%) on the PointsBet consolidation, while the owned wallet MIXI M moved the other way as its prepaid card and premium membership were retired. The Sports segment holds more than betting services — netkeiba, a tipping and information site with about 17 million monthly users, is run by MIXI's subsidiary Net Dreamers under the same ownership. In Australia the gambling-advertising bill tabled on 2 July 2026 passed Parliament on 20 August in a form tougher than the version introduced. The daily blackout now starts at 05:00 and runs to 20:30, the live-sport ban widens to 15 minutes before kick-off and 5 minutes after the final whistle, direct marketing of inducements gains time limits, and an advertising opt-out register run by ACMA is created. Commencement stays 1 January 2027. The early-August position, in which the bill lacked settled support and could have been withdrawn, resolved toward stricter rules rather than delay. Senate hearings in August had heard testimony that bookmakers supplied VIP customers with drugs and hospitality (Sportsbet and Tabcorp, named in reporting, deny it; PointsBet was not named), and that shift from advertising to conduct is visible in the enacted inducement provisions. Regulation also kept accumulating at state level after the federal law: on 25 August 2026 New South Wales released its own package, including a statewide self-exclusion register using facial recognition and a ban on VIP programmes. Three of seven directors are outside directors (42%), and an AI-oversight officer (CAIO) role was added in August 2026. That reform became law on 20 August 2026, moving the question from whether operators are regulated to how they discharge new duties. Headcount rose to 2,116 in FY2026 (+23.2%) on the PointsBet consolidation, with women at 18.3% of managers and turnover at 7.5%. After the 28 July 2026 Kumamoto earthquake (M7.1, maximum shindo 7), Monster Strike, Kotodaman, TIPSTAR, FamilyAlbum and minimo ran relief measures and ¥29.46M was transferred to the Japanese Red Cross on 21 August, roughly two-thirds of it funded by users through the same in-app payment rails used for purchases. The group's identity and payments layer, MIXI M, is winding down its consumer prepaid card and premium membership, with payment moving to store rails and a partner bank — on ground that also shifted in law, since alternative app marketplaces and non-App Store payment methods have been permitted in Japan since the Mobile Software Competition Act took full effect on 18 December 2025. PointsBet consolidation makes Australian and Canadian gambling-licence maintenance and the Betr minority, 19.9% at the close of the takeover, part of the operating premise. Australia's gambling advertising reform passed on 20 August 2026 and commences 1 January 2027. The enacted rules are tighter than the bill as introduced: alongside advertising time limits they restrict direct marketing of inducements and create an ACMA-run advertising opt-out register funded by an industry cost-recovery levy. Canada expanded from Ontario to Alberta on 13 July 2026 while BC leaves private admission undecided, and Ontario produced enforcement precedents when the AGCO fined an operator C$120,000 over age verification on 7 August 2026 and a game supplier C$70,000 over a prohibited auto-play feature on 24 August, widening supervision from identity checks to product design. Age-verification enforcement reached Australia too, with the NSW Independent Casino Commission fining Crown Sydney and The Star Sydney a combined A$2.25M on 21 August; four days later the NSW government published an A$95.2M four-year package covering venues and online wagering alike, including a statewide facial-recognition exclusion register and a ban on VIP programmes. Its own disclosures put Scope 1+2 at 4,437 t-CO2e in FY2026 against 2,932 t-CO2e in FY2024 — roughly 1.5x in two years — and on 18 August 2026 it announced its first third-party assurance, covering FY2026 governance, risk management and Scope 1 and 2 but not Scope 3. About 97% of the total sits in Scope 3, however, and that figure grew 36.6% in FY2026 to 134,983 t-CO2e against total emissions of 139,420 t-CO2e. The assured Scope 1 and 2 is only about 3.2% of group emissions, so the part that grew sits outside assurance, and the electricity behind AI compute and always-on game and betting platforms is booked largely outside the company's direct control. FY2026 total energy consumption is disclosed at 16,251 MWh against 10,190 MWh a year earlier, though the company says it widened the energy types counted from FY2026 and revised some prior electricity data, so the gap reflects both higher consumption and a wider boundary. On a calculation from disclosed figures, total emissions per ¥1B of revenue rose about 22%, from roughly 66.6 t in FY2025 to 81.4 t in FY2026, so growing scale has not diluted intensity.
  3. 2026-07-31 In Q1 FY2027 (Apr–Jun 2026, reported 31 Jul) revenue reached ¥47.07B (+50.3%) and operating income ¥5.43B (+102.8%); Sports at ¥21.67B became the largest segment by revenue for the first time, though Digital Entertainment still supplies roughly 80% of segment profit. Full-year guidance for revenue, EBITDA, operating and ordinary income was left unchanged (operating income ¥19.5B, -12.4% YoY), while net-income guidance was raised from ¥13.5B to ¥25.0B solely to reflect the sale of MIXI's entire 26.22% bitbank stake (¥15.59B consideration, ~¥12.23B one-off gain, execution due October 2026); the payout-ratio target moved from 20% to 40% and the annual dividend from ¥125 to ¥155. PointsBet's growth comes from Canadian iGaming while Australia shrinks, and about 80% of Ontario market revenue (89% of handle) came from online casino in July 2026 — a mix that carries addiction, social-cost and regulatory exposure. FamilyAlbum reached 30M users (40% overseas, 20% North America) and Lifestyle turned profitable. Separately from the gambling rules, Japan's Mobile Software Competition Act took full effect on 18 December 2025, and the Japan Fair Trade Commission published Apple's, iTunes K.K.'s and Google's compliance reports on 27 July 2026. Store-fee terms for an IP earning about 99% of its revenue in Japan therefore moved at home before any outcome in Apple v Epic: 21% on digital goods inside the App Store, 15% on a web purchase reached through an out-of-app link, and a 5% Core Technology Fee through an alternative marketplace. Japan is debating mandatory site blocking in a government expert panel on top of its online-casino crackdown, and MGM Osaka is due to open in 2030. Canada opens province by province, with Alberta live from July 2026. A second Japanese statute, unrelated to gambling, moved first at home: the Mobile Software Competition Act took full effect on 18 December 2025, and the Japan Fair Trade Commission designated Apple, iTunes KK and Google and published their compliance reports on 27 July 2026. The billing terms for an IP that earns about 99% of its revenue in Japan therefore changed through Japanese legislation before any US ruling. Q1 FY2027 improved — revenue ¥47.07B (+50.3%), EBITDA ¥8.6B (+125%), operating income ¥5.43B (+102.8%) — and Sports at ¥21.67B became the largest segment by revenue for the first time, though most of the growth rate reflects a consolidation scope that now includes PointsBet and Digital Entertainment still supplies roughly 80% of segment profit. Full-year guidance for revenue, EBITDA, operating and ordinary income was left unchanged (operating income ¥19.5B, -12.4% YoY); only net income was revised up, from ¥13.5B to ¥25.0B, on the one-off gain from selling the bitbank stake. The payout-ratio target moved from 20% to 40% and the annual dividend to ¥155, a 5.35% yield against the ¥2,896 close on 31 July — though the denominator behind that 40% includes the one-off. Domestically, keirin betting-ticket sales reached ¥1.5488T in fiscal 2025 (to March 2026), a thirteenth consecutive annual rise at 116.6% of the prior year, while market growth in the latest quarter slowed to about 3%, Monster Strike shows declining MAU with rising ARPU, and FamilyAlbum helped Lifestyle turn profitable. In Japan a separate statute from the gambling rules — the Mobile Software Competition Act, fully in force since 18 December 2025 — moved the store-fee and billing terms for an IP that earns about 99% of its revenue domestically, ahead of any US ruling. In Japan the revised Basic Act on Gambling Addiction Countermeasures took effect on 25 September 2025, explicitly banning the operation and promotion of online casinos, and mandatory site blocking is now under review.
  4. 2026-06-30 Australians lost A$36.0B in the twelve months to March 2026 — the highest per-capita losses in the world — which is both the evidence base for advertising reform and the thing that defines an operator's social licence. In Japan, roughly 3.37M online-casino users and a record 317 people booked in 2025 keep addiction policy under pressure, while births fell to 671,236 in 2025 with a total fertility rate of 1.14 — a tenth consecutive record low that thins both the gacha cohort and new-family formation.
  5. 2026-05-31 FY2026 (ended Mar 2026) revenue was ¥171.37B (+10.7%) with operating income ¥22.26B (-16.3%). FY2026 revenue reached a record ¥171.37B (+10.7%) but EBITDA fell 1.6% and operating income 16.3% to ¥22.26B, weighed down by goodwill amortization from the PointsBet deal. PointsBet on a standalone basis posted lower revenue and a wider loss over its nine-month period (Australian net win -4%, Canadian iGaming net win +28%), so growth is concentrated in Canadian online casino.
  6. 2025-09-25 Japan's revised gambling-addiction law took effect on 25 September 2025.

So What? (Implications for MIXI)Group-wide implications are collected in Implications for MIXI →

  1. NOW

    The revenue mix and the profit mix are shifting at different speeds

    In Q1 FY2027 Sports revenue of ¥21.67B (+94.5%) overtook Digital Entertainment's ¥19.53B, making Sports the largest segment by revenue for the first time. Segment profit, however, was ¥10.88B for Digital Entertainment against ¥1.26B for Sports, so roughly 80% of profit still comes from the Monster Strike-led segment.[40][99] Revenue is diversifying while the profit source stays concentrated; when that state actually reduces dependence on a single IP is the thing to observe (implication).

  2. NOW

    Non-game, non-betting revenue (FamilyAlbum / Lifestyle) is profitable but small against Japanese demographics

    FamilyAlbum has 30M users worldwide, 40% of them overseas and 20% in North America.[34] In Q1 FY2027 Lifestyle turned profitable on revenue of ¥4.36B (+24.5%) with ¥0.26B of segment profit, but it is still about 9% of group revenue.[40] In Japan, 2025 births fell to 671,236 with a total fertility rate of 1.14, a tenth consecutive record low.[106] How large a revenue base independent of Japanese demographics becomes is, for now, unsupported by scale (implication).

  3. WATCH

    Profit quality — reading the one-off, the wider consolidation scope and operating profit apart

    For FY2027 only the net-income forecast was raised, from ¥13.5B to ¥25.0B, on the ~¥12.2B extraordinary gain from the bitbank sale; the ¥19.5B operating plan, -12.4% against FY2026, was left unchanged.[41][42] The 9.97x company-forecast PER on the ¥3,830 close of 25 September 2026 also rests on EPS that includes the one-off, and is about 18.5x on pre-revision EPS (calculation).[152] The one-off, the widened consolidation scope and operating profit each have to be read on their own (implication).

  4. LONG

    Canada's growth is casino-led, and its pace depends on provincial timetables and supervision

    PointsBet's growth is casino-weighted: Australian revenue fell 4% while Canada grew 13% and iGaming net win 28%.[15][103] In August 2026 casino supplied 85% of Ontario market revenue, and sports-betting revenue fell 30% on the month.[157] Ontario's AGCO proposed the province's first registration suspension against PointsBet Canada in February,[159] so the faster-growing category concentrates both addiction risk and supervisory load (implication).

  5. NOW

    Monster Strike's growth rests on spend per user, not on reach

    Digital Entertainment revenue rose to ¥19.53B (+21.5%) in Q1 FY2027, but MIXI attributes the rise to higher ARPU from IP collaborations and monetisation design, while MAU continues to fall.[99][40] The segment's other titles are not sized in disclosures; in the Kumamoto earthquake donations, Monster Strike raised about 32 times Kotodaman's amount (not a sales ratio).[126] About 80% of group segment profit rests on spend per user in one IP's shrinking user base (implication).

  6. NOW

    PointsBet's Australian decline is not explained by the market alone

    PointsBet's Australian revenue fell 4% in the nine months to March 2026, and statutory EBITDA fell 30%.[15][103] In the same market Betr, which held 19.9% of PointsBet at the takeover and did not accept the bid, reported wagering revenue up 9% for the year to June 2026.[5][149] The periods differ and both companies are loss-making, but the Australian decline began before the January 2027 advertising rules and is not explained by the market alone. The rules will land on a business that is already shrinking (implication).

  7. WATCH

    TIPSTAR's growth levers now include Monster Strike's IP-collaboration method

    TIPSTAR starts its first IP collaboration, with the Ultraman series, on 5 October.[175] Its Q1 revenue rose 12.8%, ahead of the roughly 3% keirin market growth MIXI cites.[99] The more growth in a slowing market rests on IP collaborations and participation campaigns, the more betting growth and questions about inducement and audience sit on the same campaigns. Australia has legislated endorsement rules of this kind,[115] while Japan has not raised the issue (implication).

Earlier implications · 17
  1. WATCH

    Profit quality — the one-off, the widened consolidation scope and operating profit read separately

    For FY2027 only the net-income forecast was raised, from ¥13.5B to ¥25.0B, and the stated reason is the ~¥12.2B extraordinary gain on the bitbank sale announced in June 2026; guidance for revenue (¥185B), EBITDA (¥31.5B), operating income (¥19.5B) and ordinary income (¥20.0B) was left unchanged.[41][42][101][100] That unchanged ¥19.5B is -12.4% against FY2026's ¥22.26B actual, and Q1's +102.8% operating-income growth did not translate into a raised full-year plan.[40] The Q1 headline of +50.3% revenue and +125% EBITDA also rests mainly on a widened consolidation scope, since the prior-year base predates PointsBet, while full-year FY2026 delivered record sales alongside EBITDA -1.6% and operating income -16.3% on PointsBet goodwill amortization.[99][27] Progress against the company's medium-term direction of an 18%→20% EBITDA margin and 9.6%→15% ROE will therefore be visible only in results excluding one-offs (implication). The share price runs through the same distinction. At ¥3,655 on 4 September 2026 the company-forecast PER is quoted at 9.52x, but the ¥383.99 EPS behind it includes the one-off. Applying the same price to the pre-revision ¥13.5B net-income forecast gives about 17.6x (calculation from disclosed figures), and the ¥155 dividend is roughly a 75% payout on a recurring basis.[122] The cheap-looking screen and the unchanged -12.4% operating plan are two faces of one company (implication).

  2. NOW

    The revenue mix and the profit mix are shifting at different speeds

    In Q1 FY2027 Sports revenue of ¥21.67B (+94.5%) overtook Digital Entertainment's ¥19.53B (+21.5%), making it the largest segment by revenue for the first time. Segment profit, however, was ¥10.88B for Digital Entertainment against ¥1.26B for Sports — roughly 80% of profit still comes from the Monster Strike-led segment — and the Sports EBITDA margin of about 5.6% sits far below Digital Entertainment's roughly 55%.[40][99] Monster Strike is a mature IP — US$11.4B lifetime gross, ~99% domestic — now offsetting MAU decline with higher ARPU.[11][55] Revenue is diversifying while the profit source stays concentrated; when that state actually reduces dependence on a single IP is the thing to observe (implication).

  3. NOW

    Australian regulation is settled — what follows is implementation cost and whether the register gets built

    The Interactive Gambling Amendment (Gambling Reform) Bill 2026, introduced on 2 July 2026, went through a Senate committee report recommending passage on 17 August (with dissents from Senator Pocock and the Greens), a government-Coalition deal on 18 August, and passed Parliament on 20 August.[116][114][115] The enacted rules are tighter than the bill as introduced. The daily blackout starts at 05:00 and runs to 20:30, live-sport advertising is banned from 15 minutes before an event to 5 minutes after it ends, television is capped at three spots an hour inside the window, radio is barred during the school run, broadcasting odds is prohibited, and advertising in venues and on uniforms and endorsement by athletes, celebrities and influencers are banned. Direct marketing of inducements is barred for 14 days after sign-up, for three months after a BetStop deregistration and indefinitely for at-risk customers; commissions and bonuses tied to customer acquisition are banned; and streaming services are regulated like free-to-air television. Commencement is 1 January 2027.[115][94][70] The early-August uncertainty, when the bill lacked support and withdrawal looked possible,[52] resolved toward stricter rules rather than softer ones, and the VIP inducement practices described at the 3 August hearing[64] entered the text as conduct rules rather than as advertising caps. What remains uncertain is implementation. The ACMA-run advertising opt-out register is funded by a cost-recovery levy on licensed operators and is reported as needing up to 12 months to build, so it may not be live on 1 January 2027.[116] With Australian revenue down 4% and statutory EBITDA down 30%,[15][103] advertising slots and inducements narrow together while a new levy and new operating duties are added. What to observe is customer-acquisition cost either side of commencement, and the design and timing of the register (implication).

  4. LONG

    Canada's growth is casino-led, and the pace of expansion is subordinate to provincial policy timetables

    PointsBet's Australian revenue fell 4% while Canada grew 13%, iGaming net win 28% and Ontario 35%, with the increase almost entirely casino/iGaming-derived; Canadian sports-betting turnover fell 39%.[15][16][103][85] In the latest complete month, July 2026, Ontario set a record C$9.88B of handle (+4% on the month) on operator revenue of C$413.6M (+3%), about 80% of it from casino, across 48 licensed operators and 83 live sites, with 1.365M active accounts and average revenue per account of C$303; Hard Rock Bet entered in July, its first market outside the US.[142] The mix is the notable part: July held the knockout stage and final of the FIFA World Cup (11 June-19 July), yet sports handle fell 4% on the month and the growth came from casino (+6%). June had handle of C$9.458B (+30.3% year on year) and revenue of C$400.6M (+30.6%) with casino at 79% of revenue; in March, with no tournament, it was 82%; first-half revenue was C$1.86B (+30%).[48][66][36][109] Alberta, which opened on 13 July 2026, drew about 50 registered operators with ~22 platforms live on day one, and majors including FanDuel, DraftKings, bet365 and BetMGM entered simultaneously; tax is 20% of net gaming revenue (2% to First Nations, 1% to responsible gambling) and the regulator frames the goal as channelization, lifting the regulated share from 32% toward 87%.[39][54] In BC the new Gaming Control Act took effect on 13 April 2026 and IGCO was created, but BCLC's PlayNow remains the only legal online casino and private admission is undecided.[91][23] However well developed the Bede Gaming casino re-platform[31] and the owned trading and risk technology[5] are, the addressable footprint is subordinate to each province's legislative and regulatory calendar — so the duality of a fast-growing category that concentrates addiction risk and responsible-gambling obligations sits alongside an exogenous ceiling on pace (implication).

  5. NOW

    Harm-minimization rules now reach betting and gacha at the same time

    Japan's online-casino crackdown, addiction law and blocking deliberations,[72][73][108] Australia's advertising reform with per-login BetStop checks,[94][70] and the EU's Digital Fairness Act (proposal due Q4 2026) alongside the European Parliament's loot-box resolution[110][81] all converge on a common frame that treats monetized chance and betting as social harms to be guarded against. India banned RMG outright and then moved to a registration regime under the Online Gaming Rules 2026 (gazetted 22 April, in force 1 May) administered by OGAI, and on 27 May 2026 the Supreme Court upheld state bans, holding there is no fundamental right to gambling; because the regulator determines category and misclassification carries criminal penalties, Strike World must be registered and run as an online social game with no stake and no real-money reward.[75][112][93][111] Requirements such as deposit limits, self-exclusion, odds disclosure and age verification reach betting operations (PointsBet, TIPSTAR) and gacha operations (Monster Strike, Strike World) simultaneously.[4][13] Because both sit inside the same company at MIXI, tightening on one side raises the compliance expectation applied to the other, and how far accountability frameworks such as a second consecutive MSCI ESG 'AA' and the human-capital management logic model connect to concrete harm-prevention measures becomes part of the assessment (implication).[56][17] India's rationale runs through public health as well. The Supreme Court's 27 May 2026 judgment said every mobile phone has in effect become a gambling house, citing addiction, depression and suicide, and the same day it upheld 28% GST on a supply basis with retrospective effect.[147][148] Those rulings address games played for money and do not reach stake-free designs, but a petition seeking to ban gambling platforms presented as social games or e-sports has been pending since November 2025.[150] The regulatory question common to betting and gacha now extends to where the product categories are drawn.

  6. WATCH

    Capital allocation — a non-core exit, an extended investment function and a changed return policy in one quarter

    In June 2026 MIXI resolved to sell its entire 26.22% bitbank stake (¥15.59B consideration, ~¥12.23B extraordinary gain, execution due October 2026)[42][43] and, in the same month, took over part of GREE's domestic VC fund business for about ¥30M to expand its investment capability.[47] On 31 July it moved the payout-ratio target from 20% to 40% and lifted the annual dividend to ¥155, taking the yield to 5.35% against the ¥2,896 close (4.31% under the prior forecast).[41][67] The revised EPS of ¥383.99 anchoring that 40% includes the one-off, and applying the same ¥155 to the pre-revision ¥13.5B net income — using the ~65.1M shares implied by ¥383.99 EPS on ¥25.0B — gives a payout of roughly 75% (calculation from disclosed figures). With monetizing a non-core stake, extending the investment function and raising the return level all falling together while PointsBet goodwill is still amortizing, where the cash goes — returns, investment or debt reduction — and where the return level settles on a recurring-earnings basis become visible in the FY2028 plan, once the one-off drops out (implication).

  7. NOW

    Non-game, non-betting revenue (FamilyAlbum / Lifestyle) is profitable but small against Japanese demographics

    FamilyAlbum has 30M users worldwide, 40% overseas and 20% in North America, with overseas new-family adds outpacing Japan.[34][18] In Q1 FY2027 Lifestyle turned profitable at ¥4.36B revenue (+24.5%) and ¥0.26B segment profit, driven by paid premium tiers, photo prints, the Mimamori GPS tracker, advertising and minimo, and in July 2026 it launched a referral programme with Rakuten Travel.[40][46] Even so the segment is about 9% of group revenue and roughly 2% of segment profit, and neither the India CVC[25] nor STRIKE WORLD[38] has a disclosed revenue contribution. Domestically, 2025 births fell to 671,236 with a total fertility rate of 1.14, a tenth consecutive record low that thins both the gacha cohort and new-family formation.[106] FamilyAlbum also handles sensitive family and infant data across 175 countries and regions under Japan's APPI plus GDPR and COPPA-type children's rules, so a rising overseas share is directly a rising compliance load.[9] How large a revenue base independent of Japanese demographics becomes is, for now, unsupported by scale (implication).

  8. WATCH

    The AI benefit rests on self-reporting while its environmental load lands in Scope 3

    MIXI reports over 99% company-wide AI utilization and roughly ¥1B a year in cost savings, and created a Chief AI Officer role effective 1 August 2026.[102] These are self-reported figures with no third-party verification, and industry pushback against generative AI remains strong (52% called it harmful in the GDC 2026 survey).[83] At the same time, disclosed Scope 1+2 emissions rose from 2,932 t-CO2e in FY2024 to 4,437 t-CO2e in FY2026, while about 96.8% of total emissions sit in Scope 3 — which itself rose 36.6% in FY2026, to 134,983 t-CO2e, and which the third-party assurance obtained in August 2026 does not cover.[105][119] The benefit of AI adoption is asserted by the company as a P&L cost saving, while its compute load surfaces mainly as supply-chain emissions — the effect and the load land on different ledgers (implication).

  9. WATCH

    One loss read on two ledgers — the weak Australian business and the zero company tax are the same fact

    On 17 August 2026 the Australia Institute reported, from ATO records, that the five largest online wagering companies won A$5.4B in 2023-24 while paying A$0.1B in company tax — 2% of what they won — and that Tabcorp, bet365 and PointsBet won A$1.3B between them and paid none, with bet365 and PointsBet never having paid.[117] This is not proof of avoidance. PointsBet disclosed a statutory loss of A$26.6M for the nine months to March 2026, normalized EBITDA of -A$0.8M, Australian revenue down 4% and statutory EBITDA down 30%, so an absence of taxable profit is consistent with the losses it reports.[103][15] What this layer records financially as a contracting Australian business is presented in policy debate as an operator that generates social cost while carrying no company tax. The same numbers are read as financial weakness and as an accountability question. Publication fell in the week Parliament passed the advertising reform on 20 August, as licensees take on a new cost-recovery levy and new operating duties.[115][116] In the same month the operator put forward a different measure: at PointsBet Group's annual general meeting on 25 August its chief executive said the company's tax and regulatory burden equals about 50% of revenue.[130] One side counts company income tax, the other a total burden including state wagering taxes, product fees and regulatory costs, so 'zero' and 'half of revenue' can hold at once, and neither carries shown third-party verification. What to observe is which way the argument moves once the Australian business returns to profit and taxable income appears, and which of the two counts becomes the reference in policy debate (implication).

  10. WATCH

    Regulation did not stop at the federal advertising law; it is stacking as state conduct rules

    Australia's federal law passed on 20 August 2026, setting how much advertising may run, when, and how inducements may be direct-marketed, with commencement on 1 January 2027.[115][114] Five days later New South Wales published a separate package on a different axis: A$95.2M over four years covering a statewide self-exclusion register using facial recognition at gaming-room entrances, third-party exclusion applications, a move to account-based play, a ban on VIP programmes, express consent for direct marketing, disclosure duties for affiliates and influencers and restricted commissions on higher-risk products — reaching both land-based venues and online wagering, with no legislative timetable given.[129] Where the Commonwealth decides how much may be advertised, the state decides who is identified, who is excluded and how they may be solicited. The two layers apply to the same customer and the same transaction at once. Read with the age-verification penalties that landed in the same month in Ontario (AGCO, C$120,000) and NSW (NICC, A$2.25M combined),[65][118] what an operator has to manage is shifting from advertising slots to identity checks, exclusion integration and solicitation records. Licensees are pressing for enforcement to be aimed at the illegal offshore market instead — PointsBet's CEO estimates it at about 30% of the licensed market[130] — so the argument is about where regulation lands rather than how much of it there is. What to observe is how state and federal requirements are integrated on one customer-identity stack, and customer-acquisition cost either side of commencement (implication). One measured effect of state measures on revenue is now on the record. In its results for the year to 30 June 2026, The Star Entertainment Group reported gaming revenue at The Star Sydney down 9.1% to A$499.8M under mandatory carded play and cash limits in NSW, with the statutory loss narrowing from A$428M to A$307.3M and an AUSTRAC penalty still unresolved.[146] These are land-based figures, not a forecast for online. But since the NSW package extends account-based play and a statewide exclusion register to online betting, the fact that harm reduction and operator revenue moved as a trade-off in this one case is likely to frame the argument after commencement.

  11. WATCH

    The store-fee assumption moved first in Japanese law, not in a US ruling

    This layer has treated the store-fee variable as the US Apple v Epic case, argued in the term beginning October 2026, yet about 99% of Monster Strike revenue is Japanese.[11][107] In Japan the Mobile Software Competition Act took full effect on 18 December 2025, and the JFTC, having designated Apple, iTunes K.K. and Google, published their compliance reports on 27 July 2026.[137][138] Under Apple's Japan terms, digital goods sold inside the App Store carry a 21% commission (10% in some cases) with a separate 5% payment-processing fee only where Apple In-App Purchase is used; a web purchase through an out-of-app link carries 15% for seven days after the tap (10% in those same cases); and an alternative marketplace carries a 5% Core Technology Fee.[139][140] The platform's share of the same yen of spend therefore varies by roughly ten points with the route chosen. That structure touches both the direct bank payment added to the Monster Strike web shop on 6 August 2026, with an uplifted reward,[62] and the winding down of the MIXI M prepaid wallet.[135] The direction is not one-way, however: external billing moves payment handling, tax remittance and age gating onto the developer (no external purchase offers to under-13s, a parental gate for 13- to 17-year-olds),[140] so a lower fee arrives together with higher operating cost and compliance responsibility. MIXI discloses neither the billing split by route nor which terms apply, so no saving can be computed externally. What to observe is whether a route change shows up in Digital Entertainment's cost of sales and SG&A, and whether the terms already settled in Japan and those that follow the US ruling converge (implication).

  12. WATCH

    Profit quality — the one-off, the widened consolidation scope and operating profit read separately

    For FY2027 only the net-income forecast was raised, from ¥13.5B to ¥25.0B, on the ~¥12.2B extraordinary gain from the bitbank sale; guidance for revenue, EBITDA and operating income was left unchanged, and the ¥19.5B operating figure is -12.4% against FY2026.[41][42] The 9.52x company-forecast PER on the ¥3,655 close of 4 September 2026 likewise rests on an EPS that includes the one-off.[122] The one-off, the widened consolidation scope and operating profit each have to be read on their own (implication).

  13. NOW

    Australian regulation is settled — what follows is implementation cost and whether the register gets built

    Australia's advertising reform passed Parliament on 20 August 2026 and commences on 1 January 2027, with the daily blackout brought forward to 05:00-20:30 and time limits placed on direct marketing of inducements.[115] What remains uncertain is implementation rather than text: the ACMA-run advertising opt-out register is funded by a levy on licensed operators and is reported as needing up to 12 months to build.[116] Customer-acquisition cost either side of commencement, and the timing of the register, are what to observe (implication).

  14. LONG

    Canada's growth is casino-led, and the pace of expansion is subordinate to provincial policy timetables

    PointsBet's growth is casino-weighted: Australian revenue fell 4% while Canada grew 13% and iGaming net win 28%, and Canadian sports-betting turnover fell 39%.[15][103] Ontario set a record C$9.88B of handle in July 2026, with about 80% of operator revenue coming from casino.[142] The faster-growing category is also the one that concentrates addiction risk and responsible-gambling duties, and the addressable footprint stays subordinate to each province's legislative and regulatory calendar (implication).

  15. NOW

    Harm-minimization rules now reach betting and gacha at the same time

    Harm-minimization rules now reach betting and gacha at once. Japan's addiction law and blocking deliberations, Australia's advertising reform, and the EU's Digital Fairness Act alongside the European Parliament's loot-box resolution converge on one frame.[108][110][81] India moved to registration under the Online Gaming Rules 2026 administered by OGAI, and on 27 May 2026 the Supreme Court upheld state bans.[112][93] Because both businesses sit inside one company at MIXI, tightening on one side raises the compliance expectation applied to the other (implication).

  16. WATCH

    Regulation did not stop at the federal advertising law; it is stacking as state conduct rules

    Australia's federal law passed on 20 August 2026 and commences on 1 January 2027; five days later New South Wales published a separate A$95.2M four-year package, including a statewide self-exclusion register using facial recognition, a ban on VIP programmes and a move to account-based play.[115][129] Where the Commonwealth sets how much advertising may run and when, the state sets who is identified, excluded and solicited, and the two layers apply to the same customer and the same transaction at once (implication).

  17. WATCH

    The store-fee assumption moved first in Japanese law, not in a US ruling

    About 99% of Monster Strike revenue is Japanese,[11] so the store-fee assumption moved in Japanese law before any US ruling. The Mobile Software Competition Act took full effect on 18 December 2025,[137] and under Apple's Japan terms a sale inside the App Store carries 21%, a web purchase through an out-of-app link 15%, and an alternative marketplace a 5% Core Technology Fee.[140] The platform's share of the same spend varies by roughly ten points with the route, and MIXI discloses no split by route (implication).

Top risks & opportunities

More signals · 58
Expired signals · 12

PESTLE analysis

P E S T L E
P Political 15

Sports earnings rest on Japan's public-competition framework and on the Australian and Canadian gambling regimes PointsBet operates under. Australia's advertising law commences 1 January 2027, and New South Wales adds conduct rules. Japan's MIC panel keeps site blocking open but verifies other measures first, India's registration regime is before the Supreme Court, and Canada opens province by province. In the US the variable is store policy, where Japan's own Act moved first.

  1. 🇦🇺 In September 2025 MIXI consolidated PointsBet by acquiring 66.43% for ~AU$430M, entering with approvals from Australian and Canadian gaming regulators — which directly exposes the group to foreign gambling policy and ongoing licence-maintenance obligations. PointsBet Holdings remains ASX-listed.[5][14] as of 2025-09
  2. 🇯🇵
    MIXI discloses its board composition: in June 2025 CFO Kohei Shimamura and former TBS Holdings representative director Toshiaki Kawai joined the board (3 of 7 directors, 42%, are outside), and in June 2026 it disclosed a 'Human-Capital Management Logic Model' in its 27th securities report. … Effective 1 August 2026 it created a CAIO (Chief AI Officer) role covering group-wide AI strategy and AI governance.[12][17][44] On 1 September 2026 MIXI published its GROUP Integrated Report 2026, covering FY2026 and organised around AI and its global strategy.[144] An integrated report is the company's own account; the only part carrying third-party assurance is the climate disclosure on governance, risk management and Scope 1 and 2 emissions.[119]
    as of 2026-09
  3. 🇺🇸
    PointsBet had already sold its US business to Fanatics Betting & Gaming in 2023 before the takeover, so its footprint is now Australia and Canada only. The fragmented, state-by-state US sports-betting regime — with its uneven tax rates and legalization status — falls outside that footprint, so US state tax hikes and th … e like do not flow through to MIXI.[15][16][34] The political and judicial variable in the US is app distribution and store fees: on 30 June 2026 the Supreme Court granted certiorari in the Apple–Epic external-link fee dispute, with argument set for the term beginning October 2026.[107]
    as of 2026-06
  4. 🇮🇳
    India has moved from prohibition alone to a standing registration-and-supervision regime. After fully banning real-money games (RMG) under the 2025 Online Gaming Act, MeitY gazetted the Online Gaming Rules 2026 on 22 April 2026, in force from 1 May, and a newly created Online Gaming Authority of India (OGAI) in Delhi registers titles across three categories — real-money games, online social games and e-sports — and issues regulatory directions.[75][112] MIXI's Strike World must therefore be registered and run as an online social game with no stake and no real-money reward of any kind. … The regime should not be read as settled, however: petitions against the Act have been pending before the Supreme Court since 2025 — the Court sought the Union government's reply on 6 November 2025 — and reporting in August 2026 still describes hearings under way, with no ruling identified as of 5 September 2026. The scope of the ban and of the categories remains under judicial review.[133][123]
    as of 2026-09
  5. In Canada, provincial politics shape the market. Ontario's regulated iGaming keeps expanding, and Alberta opened a regulated market under AGLC and the Alberta iGaming Corporation on 13 July 2026 with PointsBet among the registrants, making it Canada's second open market after Ontario.[39][86] In British Columbia a new Gaming Control Act took effect 13 April 2026 and an independent regulator (IGCO) was created, but BCLC's PlayNow remains the province's only legal online casino.[91][23] PointsBet's Canadian expansion runway is subordinate to each province's political timetable. as of 2026-07
  6. 🇯🇵 Revenue pillars TIPSTAR, Chariloto and netkeiba all sit on Japan's government-sanctioned public-competition framework (keirin, boat, auto and horse racing). Because private betting on real sports stays illegal, the growth ceiling is bounded by what the law permits.[4][13] as of 2026-08
  7. 🇯🇵 netkeiba is not a partner but a subsidiary: MIXI's own business pages state that netkeiba and netkeirin are operated by its subsidiary Net Dreamers Co., Ltd., with netkeiba at about 17.0 million monthly active users and over 1.1 billion monthly page views and netkeirin at about one million, alongside the Fansta venue-finder and Weekly Baseball ONLINE in the same segment.[79] as of 2026-08
  8. 🇯🇵 Betting services and the tipping and information media that sit in front of them are held under one owner, so if advertising and affiliate rules for public-competition betting are ever debated in Japan, the surface exposed is wider than the betting service alone. The same structural question that Australia's enacted law reached — venue and uniform advertising, influencer endorsement — has not yet been put in Japan.[115] as of 2026-08
  9. 🇯🇵 The perimeter of legal gambling is itself moving: MGM Osaka (~¥1.27T total investment) broke ground in April 2025 and is slated to open in 2030 — Japan's first regulated casino, conditioned on strict harm-prevention obligations. That changes the institutional context TIPSTAR's public-sports betting sits in and simultaneously raises the political salience of addiction policy.[77] as of 2026-08
  10. 🇦🇺
    Australia's advertising reform became law in August 2026. The federal government introduced the Interactive Gambling Amendment (Gambling Reform) Bill 2026 on 2 July 2026 alongside a National Self-exclusion Register cost-recovery bill, and referred it to the Senate Environment and Communications Legislation Committee (s … ubmissions closed 24 July; report due 17 August).[51][97][98] The committee recommended passage on 17 August, while independent Senator David Pocock and the Greens filed dissenting reports calling the recommendation inadequate.[116] On 18 August the government announced a deal with the Coalition that added a Wagering Advertising Opt-out Register administered by ACMA and a review after three years, and the bill passed Parliament on 20 August.[114][115]
    as of 2026-08
  11. 🇦🇺
    The enacted rules are tighter than the bill as introduced. The daily blackout starts at 05:00 rather than 06:00 and runs to 20:30, and the live-sport ban widens to 15 minutes before an event and 5 minutes after it ends. … Television advertising is capped at three spots an hour inside that window, radio advertising is barred during school drop-off and pick-up, broadcasting odds is prohibited outright, and advertising inside venues, on uniforms and through athlete, celebrity or influencer endorsement is banned. Direct marketing of inducements is prohibited for 14 days after sign-up, for three months after a BetStop deregistration, and indefinitely for at-risk customers. Commencement stays 1 January 2027.[115]
    as of 2026-08
  12. 🇦🇺 The uncertainty reported in early August, when the bill lacked parliamentary support and withdrawal looked possible, has resolved toward stricter rules on both advertising and inducements.[52] as of 2026-08
  13. 🇦🇺 The 3 August hearing, at which former NRL player Luke Bateman said bookmaker VIP managers had supplied him with free interstate travel, hospitality, bonus bets, escorts and illegal drugs (he named no operator; reporting identified Sportsbet and Tabcorp, both of which deny it, and PointsBet was not named), is visible in the enacted inducement provisions.[64] as of 2026-08
  14. 🇯🇵
    Japanese politics remain consistently hostile to illegal online gambling. A June 2025 amendment criminalized facilitating and advertising offshore online casinos, and the revised Basic Act on Gambling Addiction took effect on 25 September 2025.[72][73] The Ministry of Internal Affairs and Communications set up its expert panel on access restrictions for online casinos in April 2025, issued an interim summary of issues in September 2025 and published the panel's report in July 2026. … The report does not rule out blocking, but it asks first for the effect of comprehensive measures to be verified, with legislation only if blocking is then judged necessary.[155][156] Legal public-competition betting (TIPSTAR) is outside its scope, but policy scrutiny of betting-adjacent businesses stays high.
    as of 2026-07
  15. 🇯🇵 From 5 October 2026 to 1 November, TIPSTAR runs its first IP collaboration, with the Ultraman series in its 60th anniversary year. It includes an Ultraman-themed app UI, a campaign for posting winning predictions, login bonuses and merchandise prizes.[175] The IP-collaboration method that MIXI cites for Monster Strike's higher ARPU has thus moved into a public-racing betting service.[99] Australia's enacted law bans gambling endorsements even by players, celebrities and influencers,[115] while in Japan the use of characters or IP to promote public-racing betting has not, on this layer's record, been raised as an issue. as of 2026-10
History · 3
  1. 🇯🇵 Revenue pillars TIPSTAR, Chariloto and netkeiba all sit on Japan's government-sanctioned public-competition framework (keirin, boat, auto and horse racing). Because private betting on real sports stays illegal, the growth ceiling is bounded by what the law permits.[4][13] netkeiba is not a partner but a subsidiary: MIXI's own business pages state that netkeiba and netkeirin are operated by its subsidiary Net Dreamers Co., Ltd., with netkeiba at about 17.0 million monthly active users and over 1.1 billion monthly page views and netkeirin at about one million, alongside the Fansta venue-finder and Weekly Baseball ONLINE in the same segment.[79] Betting services and the tipping and information media that sit in front of them are held under one owner, so if advertising and affiliate rules for public-competition betting are ever debated in Japan, the surface exposed is wider than the betting service alone. The same structural question that Australia's enacted law reached — venue and uniform advertising, influencer endorsement — has not yet been put in Japan.[115] The perimeter of legal gambling is itself moving: MGM Osaka (~¥1.27T total investment) broke ground in April 2025 and is slated to open in 2030 — Japan's first regulated casino, conditioned on strict harm-prevention obligations. That changes the institutional context TIPSTAR's public-sports betting sits in and simultaneously raises the political salience of addiction policy.[77] as of 2026-08 · superseded by ↓
  2. 🇦🇺 Australia's advertising reform became law in August 2026. The federal government introduced the Interactive Gambling Amendment (Gambling Reform) Bill 2026 on 2 July 2026 alongside a National Self-exclusion Register cost-recovery bill, and referred it to the Senate Environment and Communications Legislation Committee (submissions closed 24 July; report due 17 August).[51][97][98] The committee recommended passage on 17 August, while independent Senator David Pocock and the Greens filed dissenting reports calling the recommendation inadequate.[116] On 18 August the government announced a deal with the Coalition that added a Wagering Advertising Opt-out Register administered by ACMA and a review after three years, and the bill passed Parliament on 20 August.[114][115] The enacted rules are tighter than the bill as introduced. The daily blackout starts at 05:00 rather than 06:00 and runs to 20:30, and the live-sport ban widens to 15 minutes before an event and 5 minutes after it ends. Television advertising is capped at three spots an hour inside that window, radio advertising is barred during school drop-off and pick-up, broadcasting odds is prohibited outright, and advertising inside venues, on uniforms and through athlete, celebrity or influencer endorsement is banned. Direct marketing of inducements is prohibited for 14 days after sign-up, for three months after a BetStop deregistration, and indefinitely for at-risk customers. Commencement stays 1 January 2027.[115] The uncertainty reported in early August, when the bill lacked parliamentary support and withdrawal looked possible, has resolved toward stricter rules on both advertising and inducements.[52] The 3 August hearing, at which former NRL player Luke Bateman said bookmaker VIP managers had supplied him with free interstate travel, hospitality, bonus bets, escorts and illegal drugs (he named no operator; reporting identified Sportsbet and Tabcorp, both of which deny it, and PointsBet was not named), is visible in the enacted inducement provisions.[64] as of 2026-08 · superseded by ↓
  3. 🇯🇵 Japanese politics remain consistently hostile to illegal online gambling, and the range of contemplated tools is widening. A June 2025 amendment criminalized facilitating and advertising offshore online casinos, and the revised Basic Act on Gambling Addiction took effect 25 September 2025.[72][73] The Ministry of Internal Affairs and Communications then convened an expert panel on online-casino countermeasures in April 2026 and, in a July interim report, called for whole-of-government consideration of mandatory blocking.[108] Legal public-sports betting (TIPSTAR) is unaffected, but the policy scrutiny baseline for betting-adjacent businesses keeps rising. as of 2026-07 · superseded by ↓
E Economic 46

FY2026 revenue was a record ¥171.37B (+10.7%) but operating income fell 16.3% to ¥22.26B. FY2027 guidance keeps operating income at ¥19.5B (-12.4%); only net income rose, on a one-off. Digital Entertainment supplies about 80% of profit, with Monster Strike trading MAU for ARPU. PointsBet shrinks in Australia and grows in Canadian casino. The BOJ hiked to 1.25% yet the yen sits near ¥158; at ¥3,830 the yield is 4.05%.

  1. 🇯🇵
    FY2026 (ended Mar 2026) actuals: record consolidated net sales of ¥171.369B (+10.7% YoY from FY2025's ¥154.8B), EBITDA ¥31.176B (-1.6%), operating income ¥22.256B (-16.3%), ordinary income ¥24.700B, net income attributable to owners ¥17.270B and EPS ¥260.72. … The revenue increase came mainly from PointsBet consolidation and the betting business, while acquisition-goodwill amortization weighed on operating-level profit.[41][1][2][99] By segment, Digital Entertainment was ¥83.89B (-10.8%; segment profit ¥43.05B, -2.8%), falling to ~49% of group sales, while Sports reached ¥65.85B (+63.8%) — about 38% of group revenue and the second pillar of the mix — with Lifestyle at ¥17.16B (+16.0%, swinging to a profit from a prior-year loss) and Investment ¥4.44B (-22.0%, a reaction to prior-year Timee-share gains). The game share fell from ~60% to about half.[37][27][5]
    as of 2026-03
  2. 🇯🇵
    On 25 June 2026 MIXI resolved to sell its entire holding in equity-method affiliate bitbank Inc. (5,150 common and 20,000 class-B preferred shares, 26.22% of shares outstanding) into a bitbank share buyback conditioned on an acquisition by SBICAH, a subsidiary of SBI Holdings. … Total consideration is ¥15.590B (planned), with an extraordinary gain on sale of affiliate shares of about ¥12.231B expected in FY2027 and execution scheduled for October 2026, after which bitbank ceases to be an equity-method affiliate; the company notes the figures may vary with the final transfer price, transaction costs and execution timing.[42][43][101] Reflecting that, on 31 July MIXI left its FY2027 guidance for revenue (¥185.0B), EBITDA (¥31.5B), operating income (¥19.5B) and ordinary income (¥20.0B) unchanged, revising only net income attributable to owners from ¥13.5B to ¥25.0B (+85.2%). The operating-level plan is unchanged, and the ¥19.5B figure is about -12.4% against FY2026's ¥22.256B actual, so a full-year operating decline is still guided. Given the nature of the driver, the raise should be read separately from any improvement in underlying operating earnings.[41][99][100]
    as of 2026-07
  3. 🇦🇺
    PointsBet on a standalone basis is contracting. For the nine months to March 2026: group revenue A$186.6M (US$133.4M) against A$188.4M (US$134.7M) for the prior 12-month period, net win A$202M (-1%), gross profit A$93.6M (-6%), statutory loss A$26.6M (versus A$18.2M) and normalized EBITDA of -A$0.8M (versus +A$1.2M). … Australia posted revenue of A$152M (-4%), sports-betting turnover of A$1.69B (broadly flat), net win of A$167.3M (-4%) and statutory EBITDA of A$14.2M (-30%), with racing turnover softened by tighter compliance and self-exclusion effects. Canada grew: revenue A$34.6M (US$24.7M, +13%), iGaming net win A$23.6M (US$16.9M, +28%) and Ontario revenue +35% — while Canadian sports-betting handle shrank ~39% to A$905.6M on lower VIP play. Active clients were 298,100 (+1%) on marketing spend of A$49.2M. The centre of gravity has moved from Australia to Canadian online casino.[15][16][103][85]
    as of 2026-03
  4. 🇯🇵
    In the spectator business, Chiba Jets Funabashi posted ¥5.17B revenue (+69.1%) and ¥0.50B pre-tax profit (+31.4%) in the 2024-25 season (fiscal year to June 2025), the first B.LEAGUE club to top ¥5B. … After moving to its new home LaLa arena TOKYO-BAY, ticket revenue rose about 2.4x from ¥0.64B to ¥1.56B, and the 2025-26 season set a club record of 10,500 spectators at a single game. League-wide B1+B2 operating revenue also grew from ¥55.2B to ¥65.1B.[21][20] From the 2026-27 season the league restructures into three tiers — B.PREMIER, B.ONE and B.NEXT — with B.PREMIER comprising 26 clubs and tipping off on 22 September 2026, and in the same year the J.League moved to a European-style autumn-spring season, opening at the National Stadium on 7 August 2026 before roughly 63,960 spectators, shifting MIXI subsidiary FC Tokyo to an August-to-May season.[57][69][68] With fixtures, ticket sales and squad-cost timing re-cut simultaneously across both spectator businesses, quarterly seasonality in the Sports segment can no longer be compared straight against prior years.
    as of 2026-08
  5. 🇯🇵
    On the FY2026 results call MIXI laid out a medium-term direction of roughly doubling revenue to ~¥300B in the early 2030s, lifting the EBITDA margin from 18% to 20% and ROE from 9.6% to 15%. … These targets sit alongside a near-term operating-profit decline, so margin recovery under goodwill amortization and the monetization of PointsBet, Sports and Lifestyle determine whether they are met; they are a stated direction, not a commitment.[27][1]
    as of 2026-05
  6. 🇯🇵
    Japan's public-competition betting keeps growing, but the growth rate is slowing. On figures published on 1 April 2026, keirin betting-ticket sales for fiscal 2025 (April 2025-March 2026, the period matching MIXI's FY2026) were ¥1,548,781,163,200, or 116.6% of the prior year and a thirteenth consecutive annual increase since fiscal 2013. … Against fiscal 2015's ¥630.8B that is about 2.45 times in a decade, a rise of roughly ¥900B.[71] For Q1 FY2027, however, MIXI describes keirin market growth as about 3%, against TIPSTAR revenue up 12.8% in the same quarter.[99] A market that grew 2.4-fold over ten years and one growing about 3% in the latest quarter are two phases of the same market, and the premise of continued double-digit market growth no longer holds. Earlier versions of this layer labelled this figure 'FY2025'; the source period is fiscal 2025 ending March 2026, which is FY2026 in MIXI's own fiscal naming.
    as of 2026-06
  7. 🇮🇳
    Competitive conditions in India's free-to-play space changed in August 2026. Dream11, the largest RMG operator, announced on 22 August that it was discontinuing paid contests and paid subscriptions and refocusing entirely on free contests, sports content and fan engagement, refunding active subscription fees within 72 hours.[123] The company, which lost about 95% of revenue under the 2025 Online Gaming Act,[87] has now let go of monetized chance altogether and moved to the sports-entertainment side. … That puts an established brand with a very large user base directly into the free-to-play acquisition contest Strike World sits in. In a market where statute removed the highest-willingness-to-pay cohort, the remaining axis of competition is discretionary time rather than spend. The same report notes that the Supreme Court is hearing challenges to the Act, so the framework may move again. MIXI discloses no acquisition or retention results for Strike World, so the effect of this shift cannot be measured externally.[111][38]
    as of 2026-08
  8. 🇯🇵
    Digital Entertainment is not only Monster Strike, but the scale of the other titles is not disclosed. MIXI also runs the word-battle RPG Kotodaman and, on 20 August 2026, announced back-to-back collaborations with the anime Fullmetal Alchemist and Yomi no Tsugai.[134] Results disclosure gives no title-level revenue s … plit inside Digital Entertainment beyond Monster Strike.[40] August 2026 produced an unusual exception in which the gap between the two titles became visible in public figures: in the Kumamoto earthquake appeal, Monster Strike's in-app 'Charity Orb' route raised ¥13,928,320 while Kotodaman's donation packs and 'Heart for Relief' feature raised ¥433,267 — a gap of roughly 32x.[126] That is a count of one narrow behaviour, donating, rather than a revenue ratio; it is nonetheless one of the few public numbers that lets an outsider compare the active paying bases of two titles inside the same company.
    as of 2026-08
  9. 🇦🇺
    PointsBet's minority shareholder is also an Australian competitor. Betr Entertainment (ASX: BBT), which held 19.9% at the close of the takeover and did not accept the offer, reported FY26 wagering revenue up 9% to A$143.8M for the year to 30 June 2026, with a wider loss.[149] In the same market PointsBet's Australian revenue and net win fell 4% over the nine months to 31 March 2026 and statutory EBITDA fell 30%.[103][15] The reporting periods differ — Betr to June 2026, PointsBet to March 2026 — and both companies are loss-making, so neither result shows a healthy business. … What the comparison does show is that PointsBet's Australian contraction cannot be explained by a shrinking market alone, since a listed rival grew revenue over an overlapping period. Betr also took a five-year Tasmanian licence in July 2026, adding licences while regulation tightens. Betr's current holding in PointsBet is not verified in this review.[5]
    as of 2026-06
  10. The mix is counterintuitive: July contained the knockout stage and final of the 2026 FIFA World Cup (11 June-19 July), yet sports handle fell 4% month on month and the growth came from casino (+6%). June had handle of C$9.458B (+30.3% year on year) and revenue of C$400.6M (+30.6%), with casino at 88% of handle and 79% of revenue; in March 2026, with no tournament running, casino was 82% of revenue.[48][36][66][109] as of 2026-07
  11. First-half 2026 revenue was C$1.86B (+30% year on year).[32] as of 2026-07
  12. Gambling.com reported that four years after the April 2022 opening more than 90% of play sits on regulated sites, the precedent behind Alberta's stated channelization goal of moving from 32% to 87%.[66] as of 2026-07
  13. A casino-weighted revenue base grows faster but is more sensitive to problem gambling and therefore more exposed to tighter consumer-protection rules. The figures come from secondary reporting of iGaming Ontario's monthly data tables.[141][85] as of 2026-07
  14. 🇯🇵 Monster Strike had grossed US$11.4B on mobile at its 11-year mark (Sensor Tower data reported April 2025), roughly 99% of it in Japan. Calendar 2024 revenue of US$570.7M marked the post-peak phase, with falling MAU and rising ARPU. as of 2026-07
  15. 🇯🇵 The same operating pattern continued through August 2026: a free 'Again Gacha' of up to 200 draws per player from noon on 10 August, then a first collaboration with the anime Blue Lock from 16 August.[63][125] No MAU figure has been disclosed since Q1, so how the free draws and the IP tie-ups split between ARPU and contact frequency cannot be checked externally. as of 2026-08
  16. 🇮🇳 Against Monster Strike's ~99%-domestic revenue concentration, MIXI soft-launched the global 'STRIKE WORLD' in India in February 2026 and began full commercial operation on 16 April 2026, monetizing via gacha, battle passes and in-app ads. Overseas monetization of the Monster Strike IP has not taken hold in the past, and as of August 2026 no revenue contribution has been broken out in results disclosure.[38][11] as of 2026-08
  17. In a Yomiuri Shimbun interview published on 11 July 2026, President Hiroki Kimura said MIXI is considering taking Monster Strike to Europe and wants to do so 'as soon as possible', and expressed appetite for expanding its IP business — with no timing, target countries or investment scale given and nothing in company disclosure.[60] as of 2026-08
  18. What can be observed externally on the European side is an exhibit, not a rollout: MIXI exhibited at Japan Expo Paris 2026 on 9–12 July, leading with playable Strike World demos and a collaboration-IP photo wall alongside FamilyAlbum and the original anime titles Rinkai! and Oshiro Bots. No indicator that would let an outsider judge a rollout — local availability, language support, investment — has been given.[132] as of 2026-08
  19. 🇮🇳
    The Indian market receiving the rollout has 500M+ mobile gamers but shrank sharply after the ban: per Lumikai's "State of India Interactive Media 2025" the video-games market excluding RMG was ~US$1.5B in CY2025 (+17% YoY) while the banned ~US$2.3B RMG layer disappeared.[96][76] A separate forecast still pu … ts the old all-in market (including RMG) at ~US$3.5B in 2025 rising to ~US$12B by 2034, but that should be read as distinct from the effective post-ban TAM.[89]
    as of 2026-08
  20. 🇮🇳
    The size of that receiving population is also not moving in one direction. Reporting on Lumikai's data published on 23 March 2026 puts India's gamer base at 555M in CY2025, down 9% — 54 million people — from 609M a year earlier, while the ex-RMG market grew 17% to about US$1.5B and payer conversion held at 25%. … Value rose as users fell, so the premise of a 500M-plus market still expanding does not hold as stated.[96] Correcting the ~99% domestic concentration therefore remains at the stage of stated management intent plus an overseas rollout with no disclosed contribution.
    as of 2026-08
  21. 🇯🇵
    On 6 August 2026 MIXI added 'Minna no Ginko Kantan Kessai', a direct bank-account payment method requiring no card registration, to the Monster Strike web shop — its own billing route outside the app stores. … The method adds 0.5 reward points per ¥100 spent over standard methods, with a 10% cashback capped at ¥1,000 from 6 to 31 August. The company frames it as an added purchase experience and makes no reference to app-store fees. Still, in a mature IP increasingly dependent on ARPU, widening an owned billing route changes both the share retained on a given transaction and where customer data sits, and the reward differential is designed to steer users onto that route.[62][40]
    as of 2026-08
  22. 🇯🇵
    The economics of that route changed under the Mobile Software Competition Act, fully in force since 18 December 2025. Under Apple's Japan terms the App Store commission on digital goods and services is 21% (10% for Small Business Program participants and for auto-renewing subscriptions from year two), with a se … parate 5% payment-processing fee only when Apple In-App Purchase is used; a web purchase reached through an out-of-app link carries a 15% Store Services Fee for seven days after the tap (10% for those programme participants), and distribution through an alternative marketplace carries a 5% Core Technology Fee.[139][140]
    as of 2026-08
  23. 🇯🇵 The platform's take on the same yen of spend therefore moves by roughly ten points depending on the route, and a purchase made by going to the web shop directly, without passing through the app, carries none of these fees. MIXI discloses neither the share of billing that runs through the web shop nor which terms apply, so the effect on earnings cannot be computed from outside. as of 2026-08
  24. 🇯🇵
    The Investment segment slowed in FY2026 to ¥4.44B (-22.0%) with segment profit -49.4%, reversing FY2025's +286.9% surge on a partial Timee-share sale and illustrating earnings that swing with equity markets. … In Q1 FY2027 it recovered to ¥1.502B (+158.1%) with ¥0.86B segment profit on share disposals and fund income. On 22 June 2026 MIXI took over part of GREE Holdings' domestic VC fund business (acquiring the newly formed Gree Fund Investments and interests in GREE LP Fund JP2 for about ¥30M, completed 31 July 2026), expanding the capability of its subsidiary MIXI Capital Management. At Q1 the company put portfolio NAV at ¥59.7B, roughly 2.5x invested capital.[37][47][40][24]
    as of 2026-08
  25. 🇯🇵
    The investment subsidiary's role is no longer limited to taking over a domestic VC book. On 18 August 2026 MIXI Global Investments (MGI) opened entries for phase II of LVLZero Tokyo, an accelerator dedicated to taking Japanese indie games overseas. … Entries close 6 September, the programme runs from October to December, five companies are selected, and support covers 100 days of mentoring across localization, trailer production and pitch refinement, connections to investors and publishers, and exhibition support at gamescom asia in Bangkok. MGI states that it takes neither equity nor publishing rights, describing this as a neutral stance that respects developer autonomy. Tokyo Game Dungeon is the operating partner and Active Gaming Media the knowledge partner.[120]
    as of 2026-08
  26. 🇯🇵 MGI was formed in 2023 as an India-focused CVC; it now describes itself as investing globally as well as in India, and has added a non-investment form of involvement in which it holds no stake. No revenue contribution is disclosed.[25] as of 2026-08
  27. 🇯🇵
    The shareholder-return policy was changed on 31 July 2026 from a target of 'a 20% consolidated payout ratio or 5% DOE' to 'a 40% consolidated payout ratio or 5% DOE'. … Accordingly the FY2027 annual dividend forecast rose ¥30, from ¥125 (¥60 interim + ¥65 final) to ¥155 (¥60 + ¥95). FY2026 paid ¥120 (¥60 + ¥60), a 17th consecutive year of dividends. Buybacks are described as executed flexibly according to business conditions and outlook, with treasury stock held at around 5% of shares outstanding and the excess retired.[41][28]
    as of 2026-07
  28. 🇯🇵 After the increase the yield is 5.35% against the ¥2,896 close on 31 July 2026 (4.31% under the previous forecast), and the annual dividend rises 29.1% in one year, from FY2026's ¥120 to ¥155.[67] as of 2026-07
  29. 🇯🇵
    But the revised EPS of ¥383.99 that forms the denominator of the '40% payout ratio' includes the ¥11.5B by which net-income guidance was raised on the bitbank sale, from ¥13.5B to ¥25.0B. … Using the pre-revision ¥13.5B forecast and the ~65.1M shares implied by ¥383.99 EPS on ¥25.0B of net income, the same ¥155 equates to roughly a 75% payout on an ex-one-off basis (calculation from disclosed figures). The high yield rests on both the policy change and the one-off gain, so its durability against a recurring earnings level will only be visible in later actuals.[42]
    as of 2026-07
  30. 🇯🇵 Lifestyle turned profitable in Q1 FY2027 with revenue ¥4.363B (+24.5%), segment profit ¥0.261B and segment EBITDA also positive. FamilyAlbum grew through paid 'Mitene Premium', photo prints, the 'Mitene Mimamori GPS' tracker and advertising — its own revenue up 31% — while the salon-booking app minimo also reached profitability.[40][99] as of 2026-06
  31. 🇯🇵 FamilyAlbum has 30M users worldwide, more than 40% overseas and about 20% North American, making the US its largest overseas market.[34] as of 2026-06
  32. 🇯🇵 On 30 June 2026 MIXI launched 'Mitene Family Partner', a family-referral programme, and on 1 July signed its first contract with Rakuten Group (Rakuten Travel), delivering in-app travel campaigns timed to family milestones under a co-marketing structure.[46] as of 2026-07
  33. 🇯🇵 MIXI targets more than ¥40B for the 'WeTime / FamilyAlbum economic sphere' by raising the subscription and advertising mix, but that is a company target with no external verification of attainment, and how durably the non-game 'connection' businesses monetize remains a matter to monitor.[33] as of 2026-09
  34. 🇯🇵
    The billing surface widened again. On 3 September 2026 FamilyAlbum added 'Kanahei's Small Animals' collaboration designs to its comment and reaction stickers and introduced a one-off purchase option at ¥380 a set for users with no monthly plan; subscribers to the ¥220-a-month sticker plan pay ¥280 for the same collaboration set.[145] The design opens a paying entry point to non-subscribers, adding one-off purchases outside the paid features that carried the segment into profit. … No revenue contribution is disclosed.
    as of 2026-09
  35. 🇦🇺
    On 17 August 2026 the Australia Institute published an analysis of Australian Taxation Office records finding that the five largest online wagering companies won A$5.4B in 2023-24 but reported only A$0.4B of profit and paid A$0.1B in company tax — 2% of what they won. … Three of them, Tabcorp, bet365 and PointsBet, won A$1.3B between them and paid no company tax at all, and the analysis states that bet365 and PointsBet have never paid Australian company tax across a period in which they won more than A$2B combined. It also estimates at least A$600M of advertising and promotion (six times the company tax paid), about A$720M in fees to sporting bodies and up to A$700M in state gambling taxes.[117]
    as of 2026-08
  36. 🇦🇺
    This is not evidence of avoidance. PointsBet on a standalone basis reported a statutory loss of A$26.6M for the nine months to March 2026,[103] so an absence of taxable profit is consistent with the losses the company itself discloses. … The contraction this layer already records as an operating weakness and the zero-company-tax line used as a political argument are the same numbers read from two ledgers. Publication landed in the week Parliament passed the advertising reforms, when the accountability question carries most weight.
    as of 2026-08
  37. 🇦🇺
    The operator offers a different measure. At PointsBet Group's annual general meeting on 25 August 2026, chief executive Andrew Catterall said the company's tax and regulatory burden equals about 50% of revenue.[130] The Australia Institute counts company income tax; the operator counts a total burden that includes state wagering taxes, product fees and regulatory costs, so the two are not measuring the same thing, and neither figure carries shown third-party verification. … 'No company tax' and 'half of revenue' are not contradictory; they count different parts of the burden.
    as of 2026-08
  38. The Bank of Japan raised its policy rate from 1.0% to 1.25% on 18 September 2026 by 7-2, effective 24 September. Its statement said growth should stay moderate, supported by global AI-related demand and government measures despite drag from the Middle East, and that underlying inflation is approaching 2%.[154] The yen did not strengthen: USD/JPY stood at about ¥157.95 on 25 September (-0.86% on the month, +5.72% on the year), weaker than the roughly ¥156.25 of 4 September. … Markets read the hike as not hawkish enough, and intervention watch continues as the rate nears ¥160; the next meeting is 30 October.[153][173] A weaker yen raises the yen value of overseas revenue and overseas costs alike.
    as of 2026-09-25
  39. 🇯🇵
    The shares rose further in September. MIXI closed at ¥3,830 on 25 September 2026, with a 52-week high of ¥3,885 on 17 September and a low of ¥2,449 on 30 March, and is quoted at a company-forecast PER of 9.97x, a PBR of 1.33x and a market capitalization of about ¥262.5B.[152] The ¥383.99 forecast EPS behind that PER includes the roughly ¥12.2B extraordinary gain on the bitbank sale.[41][42] Dividing the pre-revision ¥13.5B net-income forecast by the ~65.1M shares implied by that EPS and ¥25.0B of net income gives EPS of about ¥207, on which the same ¥3,830 is about 18.5x (calculation from disclosed figures). … The unchanged ¥19.5B operating-income guidance is -12.4% year on year.[41][99]
    as of 2026-09-25
  40. 🇯🇵 On the ¥3,830 close of 25 September 2026, the yield on the ¥155 annual dividend is 4.05%.[152] The 5.35% quoted when the dividend was raised used the ¥2,896 close of 31 July; the fall since then reflects a share price about 32% higher, not a smaller payout.[67] as of 2026-09-25
  41. 🇯🇵
    Monster Strike's weekly rank in Japan's mobile-revenue chart moved from first for 16–22 July 2026 to fourth for 13–19 August and seventh for 10–16 September. … For 10–16 September revenue fell 40% and downloads 9% week on week, with Dragon Quest Walk in first place.[55][131][163] Over the same days MIXI handed out a free ten-pull gacha each day from 13 to 25 September, one for each year since the October 2013 launch.[172][164] Weekly ranks swing with the event cycle, so a single week does not show the underlying trend.
    as of 2026-09
  42. 🇯🇵
    In full-year FY2026 the core line fell 8.5% to ¥26.2B on the MAU decline, while Q1 FY2027 Digital Entertainment revenue was ¥19.5B (+21.5%) with EBITDA of ¥10.8B (+39.5%), which MIXI attributes to higher ARPU from IP collaborations and monetization improvements.[27][99] With the user base of a franchise that ea … rned more than $10B lifetime shrinking, revenue growth depends on spend per user, which raises the segment's relative sensitivity to regulation of chance-based monetization such as gacha.[11][78]
    as of 2026-07
  43. Ontario's iGaming market, in August 2026 as the latest complete month, handled C$9.74B (-1% on the month) for operator gross gaming revenue of C$396.3M (-4%). … Casino took C$8.78B of handle (90%) and C$336.3M of revenue (85%), while sports-betting revenue fell to C$54.4M (-30% on the month, 14% of the total). Active accounts were 1.208M (-11%) and average revenue per account C$328.[157] Year on year, handle rose 20% and revenue 18%, with revenue per account roughly flat (C$330 in August 2025).[157] With the World Cup over and most major leagues idle, sports betting shrank and casino's share of handle reached a record.[158]
    as of 2026-08
  44. Alberta's regulated iGaming market had 31 licensed operators live on 17 September 2026, about two months after launch, up from roughly 22 platforms on day one. … The province says about 70% of online gambling ran through unlicensed offshore sites before launch and that the aim is channelling, not revenue.[166] The chair of BCLC, British Columbia's Crown gaming corporation, criticised the model, saying only 16% of 32 registered operator groups are Canadian-owned and that revenue, profit and data flow to foreign firms; Alberta's minister called the comments inappropriate from another province's Crown corporation.[167] A deepfake ad for an unlicensed site shows that licensed operators also compete with the illegal market.[166]
    as of 2026-09
  45. 🇯🇵
    Q1 FY2027 (Apr–Jun 2026, reported 31 July): revenue ¥47.073B (+50.3%), EBITDA ¥8.6B (+125.0%), operating income ¥5.428B (+102.8%), ordinary income ¥5.652B (+179.3%) and net income ¥5.825B (+311.7%), with every segment up on both lines. … The net-income jump includes a deferred-tax asset recognized on the decision to sell the bitbank stake. The prior-year quarter predates PointsBet, and about two-thirds (about ¥10.53B) of the roughly ¥15.75B revenue increase came from Sports, which MIXI attributes to the PointsBet consolidation and growth in betting. Operating income, however, rose by about ¥2.75B, while Digital Entertainment segment profit rose by about ¥3.08B and Sports by only about ¥0.65B (calculated from disclosed growth rates). The operating-level growth came mainly from Digital Entertainment, not from the wider consolidation scope.[40][41][99]
    as of 2026-06
  46. 🇯🇵
    Segment revenue was Sports ¥21.673B (+94.5%), Digital Entertainment ¥19.532B (+21.5%), Lifestyle ¥4.363B (+24.5%) and Investment ¥1.502B (+158.1%) — the first quarter in which Sports was the largest segment by revenue. … Segment profit, however, was Digital Entertainment ¥10.881B (+39.5%), Sports ¥1.258B (+108.0%), Lifestyle ¥0.261B (from a ¥69M loss) and Investment ¥0.86B, so roughly 80% of segment profit still comes from Digital Entertainment. The Sports segment's EBITDA margin of about 5.6% sits far below Digital Entertainment's (roughly 55%): the shift in the revenue mix and the shift in the profit mix are not moving at the same pace.[40][41][99]
    as of 2026-06
History · 15
  1. 🇯🇵 Q1 FY2027 (Apr–Jun 2026, reported 31 July): revenue ¥47.073B (+50.3%), EBITDA ¥8.6B (+125.0%), operating income ¥5.428B (+102.8%), ordinary income ¥5.652B (+179.3%) and net income ¥5.825B (+311.7%), with every segment up on both lines. The net-income jump includes a deferred-tax asset recognized on the decision to sell the bitbank stake, and the prior-year comparison base predates PointsBet consolidation, so most of the growth rate reflects the widened consolidation scope. Segment revenue was Sports ¥21.673B (+94.5%), Digital Entertainment ¥19.532B (+21.5%), Lifestyle ¥4.363B (+24.5%) and Investment ¥1.502B (+158.1%) — the first quarter in which Sports was the largest segment by revenue. Segment profit, however, was Digital Entertainment ¥10.881B (+39.5%), Sports ¥1.258B (+108.0%), Lifestyle ¥0.261B (from a ¥69M loss) and Investment ¥0.86B, so roughly 80% of segment profit still comes from Digital Entertainment. The Sports segment's EBITDA margin of about 5.6% sits far below Digital Entertainment's (roughly 55%): the shift in the revenue mix and the shift in the profit mix are not moving at the same pace.[40][41][99] as of 2026-06 · superseded by ↓
  2. 🇦🇺 Ontario, where PointsBet operates, recorded its highest handle since the market opened in the latest complete month, July 2026: C$9.88B wagered (+4% month on month) with operator gross gaming revenue of C$413.6M (+3%). Casino took C$8.78B of handle (89% of the total, +6% on the month) and C$330.4M of revenue (80%); sports betting C$992M of handle (10%, -4%) and C$77.8M of revenue (19%); peer-to-peer poker C$116M of handle (1%, -8%) and C$5.3M of revenue (1%). There were 48 licensed operators across 83 live sites, 1.365M active accounts (+3% on the month) and average revenue per account of C$303. Hard Rock Bet entered Ontario in July, its first market outside the United States.[142] The mix is counterintuitive: July contained the knockout stage and final of the 2026 FIFA World Cup (11 June-19 July), yet sports handle fell 4% month on month and the growth came from casino (+6%). June had handle of C$9.458B (+30.3% year on year) and revenue of C$400.6M (+30.6%), with casino at 88% of handle and 79% of revenue; in March 2026, with no tournament running, casino was 82% of revenue.[48][36][66][109] First-half 2026 revenue was C$1.86B (+30% year on year).[32] Gambling.com reported that four years after the April 2022 opening more than 90% of play sits on regulated sites, the precedent behind Alberta's stated channelization goal of moving from 32% to 87%.[66] A casino-weighted revenue base grows faster but is more sensitive to problem gambling and therefore more exposed to tighter consumer-protection rules. The figures come from secondary reporting of iGaming Ontario's monthly data tables.[141][85] as of 2026-07 · superseded by ↓
  3. 🇯🇵 Monster Strike had grossed US$11.4B on mobile at its 11-year mark (Sensor Tower data reported April 2025), roughly 99% of it in Japan. Calendar 2024 revenue of US$570.7M marked the post-peak phase, with falling MAU and rising ARPU. In full-year FY2026 the core line fell 8.5% to ¥26.2B on that MAU decline, while Q1 FY2027 Digital Entertainment revenue was ¥19.5B (+21.5%) with EBITDA of ¥10.8B (+39.5%), which MIXI attributes to higher ARPU from IP collaborations and monetization improvements. The title ranked first in Japan's weekly domestic mobile revenue ranking for 16–22 July 2026, with revenue +7% and downloads +14% week on week after a Jujutsu Kaisen collaboration that began 14 July — still among the country's top earners in maturity. With the user base of a franchise that earned more than $10B lifetime shrinking, revenue growth depends on spend per user, which raises the segment's relative sensitivity to regulation of chance-based monetization such as gacha.[11][35][55][27][99][78] The same operating pattern continued through August 2026: a free 'Again Gacha' of up to 200 draws per player from noon on 10 August, then a first collaboration with the anime Blue Lock from 16 August.[63][125] No MAU figure has been disclosed since Q1, so how the free draws and the IP tie-ups split between ARPU and contact frequency cannot be checked externally. The weekly rank has since moved: for 13–19 August 2026 Monster Strike placed fourth in Japan's mobile-revenue ranking, up from sixth the week before, with revenue +4% and downloads +34% week on week, while Fate/Grand Order held first (+62%). The number-one position seen in July has not persisted.[131] as of 2026-08 · superseded by ↓
  4. 🇮🇳 Against Monster Strike's ~99%-domestic revenue concentration, MIXI soft-launched the global 'STRIKE WORLD' in India in February 2026 and began full commercial operation on 16 April 2026, monetizing via gacha, battle passes and in-app ads. Overseas monetization of the Monster Strike IP has not taken hold in the past, and as of August 2026 no revenue contribution has been broken out in results disclosure.[38][11] In a Yomiuri Shimbun interview published on 11 July 2026, President Hiroki Kimura said MIXI is considering taking Monster Strike to Europe and wants to do so 'as soon as possible', and expressed appetite for expanding its IP business — with no timing, target countries or investment scale given and nothing in company disclosure.[60] What can be observed externally on the European side is an exhibit, not a rollout: MIXI exhibited at Japan Expo Paris 2026 on 9–12 July, leading with playable Strike World demos and a collaboration-IP photo wall alongside FamilyAlbum and the original anime titles Rinkai! and Oshiro Bots. No indicator that would let an outsider judge a rollout — local availability, language support, investment — has been given.[132] The Indian market receiving the rollout has 500M+ mobile gamers but shrank sharply after the ban: per Lumikai's "State of India Interactive Media 2025" the video-games market excluding RMG was ~US$1.5B in CY2025 (+17% YoY) while the banned ~US$2.3B RMG layer disappeared.[96][76] A separate forecast still puts the old all-in market (including RMG) at ~US$3.5B in 2025 rising to ~US$12B by 2034, but that should be read as distinct from the effective post-ban TAM.[89] The size of that receiving population is also not moving in one direction. Reporting on Lumikai's data published on 23 March 2026 puts India's gamer base at 555M in CY2025, down 9% — 54 million people — from 609M a year earlier, while the ex-RMG market grew 17% to about US$1.5B and payer conversion held at 25%. Value rose as users fell, so the premise of a 500M-plus market still expanding does not hold as stated.[96] Correcting the ~99% domestic concentration therefore remains at the stage of stated management intent plus an overseas rollout with no disclosed contribution. as of 2026-08 · superseded by ↓
  5. 🇯🇵 On 6 August 2026 MIXI added 'Minna no Ginko Kantan Kessai', a direct bank-account payment method requiring no card registration, to the Monster Strike web shop — its own billing route outside the app stores. The method adds 0.5 reward points per ¥100 spent over standard methods, with a 10% cashback capped at ¥1,000 from 6 to 31 August. The company frames it as an added purchase experience and makes no reference to app-store fees. Still, in a mature IP increasingly dependent on ARPU, widening an owned billing route changes both the share retained on a given transaction and where customer data sits, and the reward differential is designed to steer users onto that route.[62][40] The economics of that route changed under the Mobile Software Competition Act, fully in force since 18 December 2025. Under Apple's Japan terms the App Store commission on digital goods and services is 21% (10% for Small Business Program participants and for auto-renewing subscriptions from year two), with a separate 5% payment-processing fee only when Apple In-App Purchase is used; a web purchase reached through an out-of-app link carries a 15% Store Services Fee for seven days after the tap (10% for those programme participants), and distribution through an alternative marketplace carries a 5% Core Technology Fee.[139][140] The platform's take on the same yen of spend therefore moves by roughly ten points depending on the route, and a purchase made by going to the web shop directly, without passing through the app, carries none of these fees. MIXI discloses neither the share of billing that runs through the web shop nor which terms apply, so the effect on earnings cannot be computed from outside. as of 2026-08 · superseded by ↓
  6. 🇯🇵 The Investment segment slowed in FY2026 to ¥4.44B (-22.0%) with segment profit -49.4%, reversing FY2025's +286.9% surge on a partial Timee-share sale and illustrating earnings that swing with equity markets. In Q1 FY2027 it recovered to ¥1.502B (+158.1%) with ¥0.86B segment profit on share disposals and fund income. On 22 June 2026 MIXI took over part of GREE Holdings' domestic VC fund business (acquiring the newly formed Gree Fund Investments and interests in GREE LP Fund JP2 for about ¥30M, completed 31 July 2026), expanding the capability of its subsidiary MIXI Capital Management. At Q1 the company put portfolio NAV at ¥59.7B, roughly 2.5x invested capital.[37][47][40][24] The investment subsidiary's role is no longer limited to taking over a domestic VC book. On 18 August 2026 MIXI Global Investments (MGI) opened entries for phase II of LVLZero Tokyo, an accelerator dedicated to taking Japanese indie games overseas. Entries close 6 September, the programme runs from October to December, five companies are selected, and support covers 100 days of mentoring across localization, trailer production and pitch refinement, connections to investors and publishers, and exhibition support at gamescom asia in Bangkok. MGI states that it takes neither equity nor publishing rights, describing this as a neutral stance that respects developer autonomy. Tokyo Game Dungeon is the operating partner and Active Gaming Media the knowledge partner.[120] MGI was formed in 2023 as an India-focused CVC; it now describes itself as investing globally as well as in India, and has added a non-investment form of involvement in which it holds no stake. No revenue contribution is disclosed.[25] as of 2026-08 · superseded by ↓
  7. 🇯🇵 The shareholder-return policy was changed on 31 July 2026 from a target of 'a 20% consolidated payout ratio or 5% DOE' to 'a 40% consolidated payout ratio or 5% DOE'. Accordingly the FY2027 annual dividend forecast rose ¥30, from ¥125 (¥60 interim + ¥65 final) to ¥155 (¥60 + ¥95). FY2026 paid ¥120 (¥60 + ¥60), a 17th consecutive year of dividends. Buybacks are described as executed flexibly according to business conditions and outlook, with treasury stock held at around 5% of shares outstanding and the excess retired.[41][28] After the increase the yield is 5.35% against the ¥2,896 close on 31 July 2026 (4.31% under the previous forecast), and the annual dividend rises 29.1% in one year, from FY2026's ¥120 to ¥155.[67] But the revised EPS of ¥383.99 that forms the denominator of the '40% payout ratio' includes the ¥11.5B by which net-income guidance was raised on the bitbank sale, from ¥13.5B to ¥25.0B. Using the pre-revision ¥13.5B forecast and the ~65.1M shares implied by ¥383.99 EPS on ¥25.0B of net income, the same ¥155 equates to roughly a 75% payout on an ex-one-off basis (calculation from disclosed figures). The high yield rests on both the policy change and the one-off gain, so its durability against a recurring earnings level will only be visible in later actuals.[42] The yield level has since moved with the share price. MIXI closed at ¥3,655 on 4 September 2026 (+¥20, +0.55%, from ¥3,635 the previous day), with the 52-week high raised to ¥3,825 against a 52-week low of ¥2,449 on 30 March, about 26% above the ¥2,896 close on 31 July, which puts the yield on the ¥155 annual dividend at 4.24%. The 5.35% quoted at the time of the increase is a 31 July price; the yield fell because the price rose by about a quarter, not because the payout changed.[122] as of 2026-09-04 · superseded by ↓
  8. 🇯🇵 Lifestyle turned profitable in Q1 FY2027 with revenue ¥4.363B (+24.5%), segment profit ¥0.261B and segment EBITDA also positive. FamilyAlbum grew through paid 'Mitene Premium', photo prints, the 'Mitene Mimamori GPS' tracker and advertising — its own revenue up 31% — while the salon-booking app minimo also reached profitability.[40][99] FamilyAlbum has 30M users worldwide, more than 40% overseas and about 20% North American, making the US its largest overseas market.[34] On 30 June 2026 MIXI launched 'Mitene Family Partner', a family-referral programme, and on 1 July signed its first contract with Rakuten Group (Rakuten Travel), delivering in-app travel campaigns timed to family milestones under a co-marketing structure.[46] MIXI targets more than ¥40B for the 'WeTime / FamilyAlbum economic sphere' by raising the subscription and advertising mix, but that is a company target with no external verification of attainment, and how durably the non-game 'connection' businesses monetize remains a matter to monitor.[33] The billing surface widened again. On 3 September 2026 FamilyAlbum added 'Kanahei's Small Animals' collaboration designs to its comment and reaction stickers and introduced a one-off purchase option at ¥380 a set for users with no monthly plan; subscribers to the ¥220-a-month sticker plan pay ¥280 for the same collaboration set.[145] The design opens a paying entry point to non-subscribers, adding one-off purchases outside the paid features that carried the segment into profit. No revenue contribution is disclosed. as of 2026-09 · superseded by ↓
  9. The currency tailwind has narrowed. The BOJ raised its policy rate to 1.0% on 16 June 2026 — the highest since 1995 — by 7-1, then held at 1.0% by 8-1 on 31 July (one member arguing for 1.25%), cutting its FY2026 inflation forecast to 2.5% and lifting its growth forecast to 0.6%.[92][95] USD/JPY came off the ¥161-162 range of July, passed about ¥159.33 on 27 August and firmed to about ¥156.25 on 4 September 2026 (-0.95% on the month, +6.05% on the year).[124] The policy rate is still 1.0% and the next policy meeting is 18 September 2026; markets expect a quarter-point rise that month and another in December, with a board member raising the possibility of consecutive increases and the governor saying policy should weigh upside price risks more heavily.[151] A stronger yen alongside further tightening thins the translation tailwind further: the effect of compressing PointsBet's AUD- and CAD-denominated costs is weaker than in July, and the year-on-year uplift from translating overseas revenue is fading. as of 2026-09-04 · superseded by ↓
  10. 🇦🇺 On 17 August 2026 the Australia Institute published an analysis of Australian Taxation Office records finding that the five largest online wagering companies won A$5.4B in 2023-24 but reported only A$0.4B of profit and paid A$0.1B in company tax — 2% of what they won. Three of them, Tabcorp, bet365 and PointsBet, won A$1.3B between them and paid no company tax at all, and the analysis states that bet365 and PointsBet have never paid Australian company tax across a period in which they won more than A$2B combined. It also estimates at least A$600M of advertising and promotion (six times the company tax paid), about A$720M in fees to sporting bodies and up to A$700M in state gambling taxes.[117] This is not evidence of avoidance. PointsBet on a standalone basis reported a statutory loss of A$26.6M for the nine months to March 2026,[103] so an absence of taxable profit is consistent with the losses the company itself discloses. The contraction this layer already records as an operating weakness and the zero-company-tax line used as a political argument are the same numbers read from two ledgers. Publication landed in the week Parliament passed the advertising reforms, when the accountability question carries most weight. The operator offers a different measure. At PointsBet Group's annual general meeting on 25 August 2026, chief executive Andrew Catterall said the company's tax and regulatory burden equals about 50% of revenue.[130] The Australia Institute counts company income tax; the operator counts a total burden that includes state wagering taxes, product fees and regulatory costs, so the two are not measuring the same thing, and neither figure carries shown third-party verification. 'No company tax' and 'half of revenue' are not contradictory; they count different parts of the burden. as of 2026-08 · superseded by ↓
  11. 🇯🇵 The share price has moved sharply since the end of July. MIXI closed at ¥3,655 on 4 September 2026, up ¥20 (+0.55%) on the session, with the 52-week high raised to ¥3,825 against a 52-week low of ¥2,449 on 30 March, and is quoted at a company-forecast PER of 9.52x, a PBR of 1.27x, a 4.24% dividend yield and a market capitalization of about ¥250.5B.[122] The forecast EPS of ¥383.99 behind that multiple, however, embeds the roughly ¥12.2B extraordinary gain on the bitbank sale, which is what lifted net-income guidance from ¥13.5B to ¥25.0B.[41][42] Using the ~65.1M shares implied by ¥383.99 EPS on ¥25.0B of net income, the pre-revision ¥13.5B forecast corresponds to about ¥207 of EPS, and the same ¥3,655 price is about 17.6x (calculation from disclosed figures). One price looks cheap on the plan that includes the one-off and ordinary on the plan that does not. It should be read together with the unchanged ¥19.5B operating-income guidance, which is -12.4% year on year.[41][99] as of 2026-09-04 · superseded by ↓
  12. 🇦🇺 Ontario, where PointsBet operates, recorded its highest handle since the market opened in the latest complete month, July 2026: C$9.88B wagered (+4% month on month) with operator gross gaming revenue of C$413.6M (+3%). Casino took C$8.78B of handle (89% of the total, +6% on the month) and C$330.4M of revenue (80%); sports betting C$992M of handle (10%, -4%) and C$77.8M of revenue (19%); peer-to-peer poker C$116M of handle (1%, -8%) and C$5.3M of revenue (1%). There were 48 licensed operators across 83 live sites, 1.365M active accounts (+3% on the month) and average revenue per account of C$303. Hard Rock Bet entered Ontario in July, its first market outside the United States.[142] as of 2026-07 · superseded by ↓
  13. 🇯🇵 In full-year FY2026 the core line fell 8.5% to ¥26.2B on that MAU decline, while Q1 FY2027 Digital Entertainment revenue was ¥19.5B (+21.5%) with EBITDA of ¥10.8B (+39.5%), which MIXI attributes to higher ARPU from IP collaborations and monetization improvements. The title ranked first in Japan's weekly domestic mobile revenue ranking for 16–22 July 2026, with revenue +7% and downloads +14% week on week after a Jujutsu Kaisen collaboration that began 14 July — still among the country's top earners in maturity. With the user base of a franchise that earned more than $10B lifetime shrinking, revenue growth depends on spend per user, which raises the segment's relative sensitivity to regulation of chance-based monetization such as gacha.[11][35][55][27][99][78] as of 2026-07 · superseded by ↓
  14. 🇯🇵 The weekly rank has since moved: for 13–19 August 2026 Monster Strike placed fourth in Japan's mobile-revenue ranking, up from sixth the week before, with revenue +4% and downloads +34% week on week, while Fate/Grand Order held first (+62%). The number-one position seen in July has not persisted.[131] as of 2026-08 · superseded by ↓
  15. 🇯🇵 The yield level has since moved with the share price. MIXI closed at ¥3,655 on 4 September 2026 (+¥20, +0.55%, from ¥3,635 the previous day), with the 52-week high raised to ¥3,825 against a 52-week low of ¥2,449 on 30 March, about 26% above the ¥2,896 close on 31 July, which puts the yield on the ¥155 annual dividend at 4.24%. The 5.35% quoted at the time of the increase is a 31 July price; the yield fell because the price rose by about a quarter, not because the payout changed.[122] as of 2026-09-04 · superseded by ↓
S Social 25

Gambling's social harm is the centre of this axis. Australia has the world's highest per-capita losses, and the question is now how operators discharge new duties. Over 80% of Ontario market revenue is online casino, and help-seeking among young men rose sharply. Japan's online-casino arrests hit a record and births fell for a tenth year. In India minors' gaming has become a court question. FamilyAlbum's 30M users sit apart from gambling.

  1. 🇺🇸
    FamilyAlbum 'Mitene' reached 30M cumulative users worldwide on 7 May 2026. Overseas users exceed 40% of the total and North America alone is ~20%, across 7 languages and 175 countries and regions; overseas new-family adds outpace Japan, making North America and Western Europe the growth region and the US its largest overseas market. … It won the 7th Japan Childcare Support Award 2026 on 14 July 2026 and ran a 30M-user commemorative campaign from 31 July.[34][18][58] The core use case — sharing a child's growth with family — is not region-specific. With PointsBet's US business sold to Fanatics in 2023 and Monster Strike never having taken hold in North America, MIXI's US consumer touchpoint does not overlap with its betting products. That is a separation of products, not of corporate brand: FamilyAlbum and PointsBet carry the same MIXI name, so criticism of the betting business can reach the family service through the parent. No public measure exists of how far the two are actually separated.[33]
    as of 2026-07
  2. 🇯🇵 In December 2024, on the 20th anniversary of the mixi SNS, MIXI launched the invitation-only mixi2; it drew 1.2M+ registrations in its first week, reviving the company's original 'connection' brand against discontent with incumbent social platforms. As of this review no revenue contribution has been shown in company disclosure and monetization remains unestablished.[6][33] as of 2026-09
  3. 🇯🇵 In Japan both public opinion and enforcement frame gambling as a social harm. An NPA survey estimated ~3.37M online-casino users wagering ~$8.4B a year,[73][72] and in 2025 a record 317 people were booked across 165 cases — the highest since the series began, up 38 people year on year with case counts 2.6x the prior 62 — roughly 70% of them in 'storeless' online play.[113] Wider public awareness of illegality and more citizen reports drove the increase, keeping social sensitivity toward betting-adjacent brands high. as of 2025-12
  4. 🇯🇵
    A shrinking birth cohort is a structural drag on both new gacha players and new families, and 2025 set another record. Per MHLW vital statistics, 671,236 Japanese nationals were born in 2025 (-14,937, or -2.2%, year on year) and the total fertility rate fell to 1.14 from 1.15 — both tenth consecutive record lows.[106] The pace of decline has eased relative to the 5%-plus annual drops of 2022–2024, but the direction has not changed. … The other end of the same curve is moving too. On 20 August 2026 MIXI began offering RomiCore SDK Beta, a development framework that connects its conversational robot Romi to outside devices and services. The stated uses include linking to scales and blood-pressure monitors, voice alerts triggered by bed sensors, and municipal systems for emergency contact and local event notices, aimed at healthcare and eldercare providers, local governments, research institutions and IoT or robotics companies.[121] Romi has no disclosed users or revenue, so this is not a claim about scale. Directionally it points a long-term-memory AI companion — discussed until now mainly through attachment and dependency in minors — at older adults on the monitored side of a care relationship. The questions of consent, monitoring and dependency do not disappear; the population they apply to changes.[61]
    as of 2026-08
  5. Gacha monetization itself is becoming a target of regulation and public opinion. Strike World monetizes in India through gacha alongside paid reward tracks, special offers and in-game advertising,[111] while the EU has scheduled a Digital Fairness Act proposal for Q4 2026 aimed at addictive design and dark patterns,[110] and the European Parliament has called for loot-box rules in the context of protecting minors.[81] For a Digital Entertainment business leaning harder on ARPU, social sentiment and regulatory design point the same way. as of 2026-07
  6. Developer and user sentiment toward generative AI has soured, which forms the reputational backdrop to any company-wide AI push. In the GDC 2026 survey, 52% of responding developers called generative AI harmful to the industry.[83] MIXI created a Chief AI Officer role (Tatsuma Murase) effective August 1, 2026 to own company-wide AI strategy and AI governance,[102] so its productivity claims operate in an environment where industry pushback coexists with them. as of 2026-08
  7. 🇯🇵
    Consolidating PointsBet changed the scale of the workforce discontinuously. On MIXI's non-financial data (consolidated), headcount rose from 1,717 in FY2025 to 2,116 in FY2026 — 399 people, or 23.2% — and is roughly 1.5x FY2022's 1,432 over four years. … FY2026 hiring was 207 (218 in FY2025) and turnover 7.5% (9.5% in FY2025), so most of the increase comes from a widened consolidation scope rather than recruitment. Women are 30.8% of employees (27.4% in FY2022), 18.3% of managers and above (14.1% in FY2023), and male take-up of parental leave (non-consolidated) is 52.9% (29.3% in FY2022).[105] Headcount grew more than a fifth while FY2026 operating income fell 16.3%,[37] which takes operating profit per employee from about ¥15.5M to about ¥10.5M (calculation from disclosed figures). The split between domestic and overseas staff, and the number working in betting operations or compliance, is not disclosed, so staffing ahead of the Australian rules commencing on 1 January 2027 cannot be tracked externally.[115]
    as of 2026-03
  8. 🇮🇳 In 2023 MIXI formed an India-focused CVC, 'MIXI Global Investments' (US$50M / ~¥7.5B), planting a flag in mobile gaming and consumer (2C) segments of a market driven by a young population and smartphone adoption — demographics unlike Japan's shrinking base — and in April 2026 it rolled out the global Monster Strike, 'STRIKE WORLD', in India as well. No outcome has been disclosed to date.[25][26][38] as of 2026-05
  9. 🇮🇳
    The demand structure it entered was, however, transformed by the RMG ban: Dream11 lost about 95% of revenue, MPL cut more than 60% of its Indian workforce, and 3,000-plus jobs went sector-wide. … Strike World sits in the free-to-play space that audiences moved toward once monetized rivals disappeared — but that is not the same as demand transferring intact, since the market also lost its highest-willingness-to-pay cohort by statute.[87][75]
    as of 2026-05
  10. 🇮🇳
    The judiciary's language is blunt. In the 27 May 2026 judgment upholding the Tamil Nadu and Karnataka bans, the Supreme Court (Justices Pardiwala and Mahadevan) said every mobile phone has in effect become a gambling house and framed addiction, depression and gambling-related suicides as a public-health crisis. … The ruling addresses games played for money and does not decide anything about stake-free free-to-play or social games.[147][93]
    as of 2026-05
  11. 🇮🇳 That boundary is itself contested: on 4 November 2025 the Court sought the Union government's response to a petition seeking a ban on platforms that offer gambling while presenting themselves as social games or e-sports.[150] Strike World is built to be registered and run in the 'online social game' category, so where that category ends stays an exogenous variable for the title. as of 2026-05
  12. Betting growing into a revenue pillar is inseparable from the social cost of gambling addiction and problem gambling. In Ontario, where PointsBet operates, about 80% of July 2026 market gross revenue — and 89% of handle — came from online casino (79% in June, 82% in March 2026 with no tournament running),[142] an … d PointsBet's Canadian growth is likewise concentrated in iGaming net win (+28%).[48][36][109][85] Slots and casino products cycle wagers faster than sports betting and accumulate losses over shorter periods, so the more growth tilts to that category, the heavier the harm-minimization obligations — deposit limits, self-exclusion, behavioural monitoring — that fall on the operator.
    as of 2026-08
  13. A study published in the Canadian Medical Association Journal on 2 March 2026 analysed 745,716 ConnexOntario helpline contacts from January 2012 to September 2025, of which 37,087 were gambling-related, and reported a 317% rise in contacts from males aged 15-24 and a 144% rise overall around the April 2022 opening to private operators. … Operator-revenue growth and rising help-seeking are being observed in the same market, which tends to generate policy pressure on consumer protection, advertising and taxation.[49]
    as of 2026-08
  14. Enforcement is also widening. On 24 August 2026 the Alcohol and Gaming Commission of Ontario fined Booming Games C$70,000 for enabling a prohibited auto-play feature on several slot games, saying game-design standards are a fundamental player-protection measure and that the supplier failed to configure, test and monitor the games before and after launch.[143] Ontario requires an active player decision on each spin, so supervision has moved from the gatekeeping question of age verification to product design itself. … For an operator running third-party casino content through an aggregation platform, the behaviour of the games it takes in falls inside its own compliance perimeter.
    as of 2026-08
  15. 🇦🇺
    Australia, PointsBet's home market, is described as having the world's highest gambling losses per capita. The Australian government's May 2026 response to the online-gambling inquiry states that Australians lost over A$32B on legal gambling in 2023-24.[50] On ABS National Accounts-based figures, the Australia Institute estimates A$36.0B of losses between March 2025 and March 2026 and A$104B cumulatively in the three years since the Murphy Review — up from an estimated ~A$32B for 2024. … The scale of this social cost is the premise of the policy debate, including the advertising-reform bill, and bears directly on operators' social licence.[104][51][70]
    as of 2026-09
  16. 🇦🇺
    The axis of debate has already moved from whether to regulate to how far: the Senate inquiry drew submissions from church leaders, child advocates and broadcasters, with criticism from both directions — that the protections are too weak and leave children exposed to betting promotion, and that the bill imposes new cost … s on the media sector.[52][98] At the hearing on 3 August 2026 the retention practices themselves were described in testimony — free interstate travel to race days, food and alcohol in marquees, bonus bets, escorts and illegal drugs supplied by VIP managers — moving the focus from how much advertising is shown to how high-value customers are retained (Sportsbet and Tabcorp, named in reporting, deny the allegations; PointsBet was not named). MIXI's reputational exposure through owning PointsBet stays elevated regardless of how the bill resolves.[64]
    as of 2026-09
  17. 🇦🇺
    That argument was settled in legislation in August 2026. The Senate committee recommended passage on 17 August, with dissenting reports from Senator Pocock and the Greens; a government-Coalition deal added an ACMA-run advertising opt-out register and a review after three years; and the bill passed Parliament on 20 August. … The daily advertising blackout moves earlier, to 05:00-20:30, and direct marketing of inducements gains time limits.[116][114][115] Harm advocates continue to argue the measures fall short, so the debate over the scale of social cost against the strength of the rules survives commencement. For operators the social-licence question has moved from whether they will be regulated to how they will discharge new duties.
    as of 2026-09
  18. 🇦🇺 The same question was institutionalized at state level as well: on 25 August 2026 New South Wales published an A$95.2M four-year package — a statewide facial-recognition exclusion register, third-party exclusion applications and a ban on VIP programmes — on the stated basis that 3.1% of adults are moderate-risk and 0.9% high-risk problem gamblers.[129] as of 2026-09
  19. 🇦🇺
    One measured read-out of what such state measures do to revenue already exists. In results for the year to 30 June 2026, reported on 2 September 2026, The Star Entertainment Group disclosed that gaming revenue at The Star Sydney fell 9.1% to A$499.8M under tightened rules including mandatory carded play and cas … h limits in New South Wales; the group's statutory loss narrowed to A$307.3M from A$428M, while an AUSTRAC penalty over historical anti-money-laundering failures remains unresolved and the company says its liquidity outlook depends on it.[146]
    as of 2026-09
  20. 🇦🇺 These are land-based casino figures, not a forecast for online wagering. But the NSW package of 25 August extends account-based play and a statewide exclusion register to online betting,[129] so this is one of the few observed reference points for how revenue moves where comparable measures landed first. On this single data point, harm reduction and operator revenue appear as a trade-off rather than as compatible outcomes. as of 2026-09
  21. 🇯🇵
    At 16:27 on 28 July 2026 an earthquake of provisional magnitude 7.1 at a depth of 16km struck the Kumamoto region, registering the maximum shindo 7 in Uki City and Hikawa. … As of the Cabinet Office's 25 August compilation, 36 people had died in Kumamoto Prefecture (20 in Yatsushiro, 7 in Kashima, 5 in Hikawa, 3 in Uki and 1 in Kosa, plus one possible disaster-related death and one case under investigation), 2,677 people remained in 67 evacuation centres against a peak of 9,931 across 506 centres, and all evacuation orders had been lifted.[128]
    as of 2026-08
  22. 🇯🇵
    From 3 August MIXI ran measures across its services: in-app purchases in Monster Strike and Kotodaman were directed to Japanese Red Cross donations (3–12 August), Kotodaman added a feature donating ¥1 per user per day for a daily interaction, TIPSTAR ran a 'Social Charity' campaign (4–13 August, ¥10 per action) alo … ngside a ¥2M company contribution, FamilyAlbum replaced photo books and Mimamori GPS units damaged or lost in the quake free of charge (from 3 August, no end date), and minimo cut listing fees for affected providers across the July and August billing periods.[127]
    as of 2026-08
  23. 🇯🇵
    The donation transferred on 21 August totalled ¥29,459,627: ¥10,000,000 from the company, ¥13,928,320 through Monster Strike's Charity Orb, ¥3,098,040 through TIPSTAR's Social Charity plus ¥2,000,000 direct, and ¥433,267 from Kotodaman.[126] User-funded contributions of ¥19,459,627 exceeded the corporate contribution. … The donation route is the same in-app payment rail used for gacha purchases and betting stakes, so the regulatory question about chance-based monetization and the disaster-relief implementation run on one mechanism. The same fact supports an assessment of the relief effort and an assessment of how far the monetization design reaches.
    as of 2026-08
  24. 🇮🇳
    In India, child-protection scrutiny now reaches games with no stakes. In July 2026 the Lucknow bench of the Allahabad High Court issued notices, including to the IT ministry, on a public-interest petition seeking to restrict minors' access to Roblox and platforms such as PUBG, Free Fire MAX and Fortnite. … The petition also asks for a high-level committee of child psychologists, cyber experts and AI moderators.[162] Strike World targets young commuting students with outdoor advertising,[90] so even the F2P space left after the RMG ban can become a judicial question on minors. No ruling is confirmed in this review.
    as of 2026-07
  25. 🇯🇵
    From 4 August 2026 MIXI ran a month-long trial with Osaka University students in which 10 older people living alone used its conversational robot Romi, and on 19–20 September it held a combined results and sales event in Umeda, Osaka. … The company reports qualitative outcomes, such as participants greeting Romi every morning and regretting the trial's end.[171] The sample was ten people, with no quantitative outcome measure or third-party evaluation. The claimed benefit of easing isolation and the questions of dependence and consent in monitoring older people are two sides of the same product.[121]
    as of 2026-09
History · 4
  1. 🇮🇳 In 2023 MIXI formed an India-focused CVC, 'MIXI Global Investments' (US$50M / ~¥7.5B), planting a flag in mobile gaming and consumer (2C) segments of a market driven by a young population and smartphone adoption — demographics unlike Japan's shrinking base — and in April 2026 it rolled out the global Monster Strike, 'STRIKE WORLD', in India as well. No outcome has been disclosed to date.[25][26][38] The demand structure it entered was, however, transformed by the RMG ban: Dream11 lost about 95% of revenue, MPL cut more than 60% of its Indian workforce, and 3,000-plus jobs went sector-wide. Strike World sits in the free-to-play space that audiences moved toward once monetized rivals disappeared — but that is not the same as demand transferring intact, since the market also lost its highest-willingness-to-pay cohort by statute.[87][75] The judiciary's language is blunt. In the 27 May 2026 judgment upholding the Tamil Nadu and Karnataka bans, the Supreme Court (Justices Pardiwala and Mahadevan) said every mobile phone has in effect become a gambling house and framed addiction, depression and gambling-related suicides as a public-health crisis. The ruling addresses games played for money and does not decide anything about stake-free free-to-play or social games.[147][93] That boundary is itself contested: on 4 November 2025 the Court sought the Union government's response to a petition seeking a ban on platforms that offer gambling while presenting themselves as social games or e-sports.[150] Strike World is built to be registered and run in the 'online social game' category, so where that category ends stays an exogenous variable for the title. as of 2026-05 · superseded by ↓
  2. Betting growing into a revenue pillar is inseparable from the social cost of gambling addiction and problem gambling. In Ontario, where PointsBet operates, about 80% of July 2026 market gross revenue — and 89% of handle — came from online casino (79% in June, 82% in March 2026 with no tournament running),[142] and PointsBet's Canadian growth is likewise concentrated in iGaming net win (+28%).[48][36][109][85] Slots and casino products cycle wagers faster than sports betting and accumulate losses over shorter periods, so the more growth tilts to that category, the heavier the harm-minimization obligations — deposit limits, self-exclusion, behavioural monitoring — that fall on the operator. A study published in the Canadian Medical Association Journal on 2 March 2026 analysed 745,716 ConnexOntario helpline contacts from January 2012 to September 2025, of which 37,087 were gambling-related, and reported a 317% rise in contacts from males aged 15-24 and a 144% rise overall around the April 2022 opening to private operators. Operator-revenue growth and rising help-seeking are being observed in the same market, which tends to generate policy pressure on consumer protection, advertising and taxation.[49] Enforcement is also widening. On 24 August 2026 the Alcohol and Gaming Commission of Ontario fined Booming Games C$70,000 for enabling a prohibited auto-play feature on several slot games, saying game-design standards are a fundamental player-protection measure and that the supplier failed to configure, test and monitor the games before and after launch.[143] Ontario requires an active player decision on each spin, so supervision has moved from the gatekeeping question of age verification to product design itself. For an operator running third-party casino content through an aggregation platform, the behaviour of the games it takes in falls inside its own compliance perimeter. as of 2026-08 · superseded by ↓
  3. 🇦🇺 Australia, PointsBet's home market, is described as having the world's highest gambling losses per capita. The Australian government's May 2026 response to the online-gambling inquiry states that Australians lost over A$32B on legal gambling in 2023-24.[50] On ABS National Accounts-based figures, the Australia Institute estimates A$36.0B of losses between March 2025 and March 2026 and A$104B cumulatively in the three years since the Murphy Review — up from an estimated ~A$32B for 2024. The scale of this social cost is the premise of the policy debate, including the advertising-reform bill, and bears directly on operators' social licence.[104][51][70] The axis of debate has already moved from whether to regulate to how far: the Senate inquiry drew submissions from church leaders, child advocates and broadcasters, with criticism from both directions — that the protections are too weak and leave children exposed to betting promotion, and that the bill imposes new costs on the media sector.[52][98] At the hearing on 3 August 2026 the retention practices themselves were described in testimony — free interstate travel to race days, food and alcohol in marquees, bonus bets, escorts and illegal drugs supplied by VIP managers — moving the focus from how much advertising is shown to how high-value customers are retained (Sportsbet and Tabcorp, named in reporting, deny the allegations; PointsBet was not named). MIXI's reputational exposure through owning PointsBet stays elevated regardless of how the bill resolves.[64] That argument was settled in legislation in August 2026. The Senate committee recommended passage on 17 August, with dissenting reports from Senator Pocock and the Greens; a government-Coalition deal added an ACMA-run advertising opt-out register and a review after three years; and the bill passed Parliament on 20 August. The daily advertising blackout moves earlier, to 05:00-20:30, and direct marketing of inducements gains time limits.[116][114][115] Harm advocates continue to argue the measures fall short, so the debate over the scale of social cost against the strength of the rules survives commencement. For operators the social-licence question has moved from whether they will be regulated to how they will discharge new duties. The same question was institutionalized at state level as well: on 25 August 2026 New South Wales published an A$95.2M four-year package — a statewide facial-recognition exclusion register, third-party exclusion applications and a ban on VIP programmes — on the stated basis that 3.1% of adults are moderate-risk and 0.9% high-risk problem gamblers.[129] One measured read-out of what such state measures do to revenue already exists. In results for the year to 30 June 2026, reported on 2 September 2026, The Star Entertainment Group disclosed that gaming revenue at The Star Sydney fell 9.1% to A$499.8M under tightened rules including mandatory carded play and cash limits in New South Wales; the group's statutory loss narrowed to A$307.3M from A$428M, while an AUSTRAC penalty over historical anti-money-laundering failures remains unresolved and the company says its liquidity outlook depends on it.[146] These are land-based casino figures, not a forecast for online wagering. But the NSW package of 25 August extends account-based play and a statewide exclusion register to online betting,[129] so this is one of the few observed reference points for how revenue moves where comparable measures landed first. On this single data point, harm reduction and operator revenue appear as a trade-off rather than as compatible outcomes. as of 2026-09 · superseded by ↓
  4. 🇯🇵 At 16:27 on 28 July 2026 an earthquake of provisional magnitude 7.1 at a depth of 16km struck the Kumamoto region, registering the maximum shindo 7 in Uki City and Hikawa. As of the Cabinet Office's 25 August compilation, 36 people had died in Kumamoto Prefecture (20 in Yatsushiro, 7 in Kashima, 5 in Hikawa, 3 in Uki and 1 in Kosa, plus one possible disaster-related death and one case under investigation), 2,677 people remained in 67 evacuation centres against a peak of 9,931 across 506 centres, and all evacuation orders had been lifted.[128] From 3 August MIXI ran measures across its services: in-app purchases in Monster Strike and Kotodaman were directed to Japanese Red Cross donations (3–12 August), Kotodaman added a feature donating ¥1 per user per day for a daily interaction, TIPSTAR ran a 'Social Charity' campaign (4–13 August, ¥10 per action) alongside a ¥2M company contribution, FamilyAlbum replaced photo books and Mimamori GPS units damaged or lost in the quake free of charge (from 3 August, no end date), and minimo cut listing fees for affected providers across the July and August billing periods.[127] The donation transferred on 21 August totalled ¥29,459,627: ¥10,000,000 from the company, ¥13,928,320 through Monster Strike's Charity Orb, ¥3,098,040 through TIPSTAR's Social Charity plus ¥2,000,000 direct, and ¥433,267 from Kotodaman.[126] User-funded contributions of ¥19,459,627 exceeded the corporate contribution. The donation route is the same in-app payment rail used for gacha purchases and betting stakes, so the regulatory question about chance-based monetization and the disaster-relief implementation run on one mechanism. The same fact supports an assessment of the relief effort and an assessment of how far the monetization design reaches. as of 2026-08 · superseded by ↓
T Technological 15

Four variables: self-reported company-wide AI adoption (99%-plus, about ¥1B a year saved) with a Runway partnership; the wagering stack acquired with PointsBet; the Canadian iCasino product on Bede Gaming; and the ML assets in FamilyAlbum and mixi2. Romi opens to external devices through an SDK, and Strike World's acquisition effect is undisclosed. MIXI M is contracting as payment moves to store rails and a partner bank. Competitors invest in all of these, so none is a firm-specific advantage.

  1. 🇯🇵
    MIXI also continues to run Romi, a conversational AI robot. The latest model (Lacatan) has vision and long-term memory, and on 24 June 2026 MIXI added a choice of four voices that can be combined with character settings to give each unit its own personality; the company says it uses its own conversational AI rather than an external LLM.[61] On 20 August 2026 it launched RomiCore SDK Beta, a development framework that connects Romi to external devices and services. … Stated uses include health devices, voice alerts triggered by bed sensors, and municipal systems for emergency contact and local event notices, and it is distributed on application to healthcare and eldercare providers, local governments, research institutions and IoT or robotics companies. Use requires Romi hardware, an active conversation-mode subscription and a device that can run Python; applicants receive access to a GitHub repository and sample code. No pricing is disclosed.[121] The move repositions Romi from a standalone conversational device toward a platform partners extend, but user numbers and revenue remain undisclosed and Romi still does not appear in the Lifestyle segment's revenue explanation. AI companions built on long-term memory and assigned personalities sit in a field where attachment, dependency and safety design for minors are live international questions, and extending them into monitoring adds the consent and accountability of the person being monitored.[44]
    as of 2026-08
  2. 🇯🇵
    AI is also embedded in the product. Monster Strike has AI-companion and live-ops features and AI-driven cost reduction is built into the outlook; at Q3 FY2026 MIXI said it aimed to recover MAU through a full UI/UX overhaul and an 'AI guide'.[22][1][27][78] As of Q1 FY2027, however, MAU was still declining, … with profit growth secured through higher ARPU and cost optimization, and no public data shows the implementation reversing the contraction in the user base.[40][99]
    as of 2026-06
  3. 🇦🇺
    Acquiring PointsBet brought in, in one move, a real-money sports-betting platform, trading, risk management and real-time odds, iGaming, and payments/KYC data technology MIXI lacked. … The same stack is also where responsible-gambling controls — age verification, deposit and time limits, self-exclusion — are implemented, so compliance cost and product development sit on one technology base.[5][16][54] MIXI says it could cross-leverage this with TIPSTAR,[80] but Australia's major operators run comparable in-house stacks and PointsBet's Australian revenue fell 4% over the nine-month period, so there is no current evidence that the platform itself has converted into a market-share advantage.[103]
    as of 2026-03
  4. PointsBet's Canadian arm went live in April 2026 with a Bede Gaming-powered iCasino aggregation and bonusing platform, broadening its casino products such as slots for Ontario and then Alberta. … Technically this is an integration layer for third-party casino content, and it is also concrete evidence that the product portfolio is tilting from sports betting toward casino.[31][86] In Ontario, where casino supplies about 80% of market revenue, iGaming technology renewal shapes competitive conditions — while the structural point that the faster-growing products also carry higher addiction risk and regulatory sensitivity is unchanged.[48]
    as of 2026-07
  5. 🇯🇵 FamilyAlbum runs ML for auto-organizing family photos and videos (image analysis, auto-editing) and mixi2 carries timeline/recommendation technology — both also function as data platforms, with information security a priority theme in the integrated report.[9][8] as of 2025-08
  6. 🇯🇵
    MIXI says it reached 99% company-wide AI adoption in FY2026 (over 99% on its own reporting) with roughly ¥1B in annual cost savings, a figure with no third-party verification. … On 31 July 2026 it framed a shift 'from using AI as a tool to creating business value with it' and, effective 1 August, created a CAIO (Chief AI Officer) role — director and senior executive officer Tatsuma Murase — covering group AI strategy, AI governance and AI-native organizational and talent foundations. The company frames the high adoption rate as a 'starting line', saying the contest to convert AI into business and user-experience value will be decided over the next two to three years, and positions this as a lever for holding operating margin as the Digital Entertainment user base shrinks.[44][102][27]
    as of 2026-09
  7. 🇯🇵
    On the production side, an enterprise partnership signed with generative-video company Runway on 30 June 2026 applies AI to video, animation, VFX and interactive-experience production across Sports, Lifestyle and Digital Entertainment, with disclosed effects including cutting Monster Strike video production from 21 … days to 3 and corporate video from 20 days to 7 — shorter lead times bear on how frequently a mature IP can be operated and on its cost structure.[45]
    as of 2026-09
  8. 🇯🇵
    The cost saving is embedded in the group-wide outlook and spans geographically dispersed data assets — betting (PointsBet), the family app (FamilyAlbum) and the SNS (mixi2) — but FY2027 operating-income guidance was left at -12.4% YoY, and since adoption rate and value creation are distinct measures, how far cross- … business efficiency defends margins during the revenue-up/profit-down phase has to be confirmed against actuals.[1][22][41]
    as of 2026-09
  9. 🇯🇵 The GROUP Integrated Report 2026, published on 1 September 2026, likewise organises its business descriptions around AI and the global strategy.[144] The report is the company's own account, and it does not add third-party verification to the 99%-plus adoption or the ~¥1B annual saving. as of 2026-09
  10. 🇯🇵 The group's ID and payment platform, MIXI M, is contracting. In its business overview MIXI places MIXI M in the 'Other' category as an 'integrated platform for ID and payments', describing it as linking personal, payment and asset information that previously sat inside separate services.[136] as of 2026-08
  11. 🇯🇵
    The consumer-facing implementation, however, is being wound down. Per the official site, MM gift cards ended sales on 8 January 2025 (cards already bought remain usable) and premium membership stopped new registrations and auto-renewal on 1 July 2025 before closing at 23:59 on 1 August 2025. … As of 27 August 2026 the site's front page carries a service-termination notice for the MIXI M app (prepaid card) and a MIXI CASH balance-refund application. The prepaid balance 'MIXI MONEY' is issued by MIXI, Inc., is usable at MIXI M member merchants, and is shown as expiring three years after the last change in balance. The termination notice page refuses external retrieval (HTTP 403), so the final closure date could not be verified here.[135]
    as of 2026-08
  12. 🇯🇵
    In the same month of August 2026 the Monster Strike web shop added an external direct bank payment method, 'Minna no Ginko Kantan Kessai',[62] so the centre of gravity in payments is moving from an owned wallet toward store billing and partner-bank rails. … An owned prepaid instrument carries balance-management, identity-verification and refund duties, so contraction narrows the compliance perimeter and, at the same time, reduces how much cross-service payment data the group holds itself. MIXI M discloses no users, transaction volume or revenue, so the effect on results cannot be measured externally.
    as of 2026-08
  13. 🇯🇵
    The menu of payment routes did widen on the regulatory side: following the Mobile Software Competition Act's full entry into force on 18 December 2025, Apple permits distribution through alternative app marketplaces and payment methods outside the App Store in Japan from iOS 26.2.[139][140] Retiring an owned wallet while adding an external bank payment shows that operating a stored-value instrument and using the externally opened payment routes are separate choices. … MIXI discloses neither which route it uses nor in what proportion.
    as of 2026-08
  14. Strike World is designed as the entry point for taking the Monster Strike IP worldwide. After early access on 19 February 2026 it entered full-scale operation in India on 16 April, monetizing through gacha on a free-to-play base plus paid reward tracks, special offers and in-game advertising. … The anime 'STRIKE WORLD: Deadverse Reloaded' has streamed on Prime Video across 123 countries and regions since 7 January.[111][88] Monster Strike's cumulative global users passed 66M as of August 2026 (65M-plus in December 2025), but MIXI has not disclosed Strike World's own acquisition or retention results.[164][111]
    as of 2026-08
  15. 🇮🇳 The India rollout was built around programmatic DOOH: out-of-home digital advertising via Social Beat and Lemma aimed at young commuting students, combined with India-specific localization — anime-style visuals, simplified onboarding, structured progression — to wire the global IP funnel into local user acquisition. No effectiveness metrics have been published, so acquisition efficiency cannot currently be verified externally.[90][74] as of 2026-04
History · 3
  1. 🇯🇵 MIXI says it reached 99% company-wide AI adoption in FY2026 (over 99% on its own reporting) with roughly ¥1B in annual cost savings, a figure with no third-party verification. On 31 July 2026 it framed a shift 'from using AI as a tool to creating business value with it' and, effective 1 August, created a CAIO (Chief AI Officer) role — director and senior executive officer Tatsuma Murase — covering group AI strategy, AI governance and AI-native organizational and talent foundations. The company frames the high adoption rate as a 'starting line', saying the contest to convert AI into business and user-experience value will be decided over the next two to three years, and positions this as a lever for holding operating margin as the Digital Entertainment user base shrinks.[44][102][27] On the production side, an enterprise partnership signed with generative-video company Runway on 30 June 2026 applies AI to video, animation, VFX and interactive-experience production across Sports, Lifestyle and Digital Entertainment, with disclosed effects including cutting Monster Strike video production from 21 days to 3 and corporate video from 20 days to 7 — shorter lead times bear on how frequently a mature IP can be operated and on its cost structure.[45] The cost saving is embedded in the group-wide outlook and spans geographically dispersed data assets — betting (PointsBet), the family app (FamilyAlbum) and the SNS (mixi2) — but FY2027 operating-income guidance was left at -12.4% YoY, and since adoption rate and value creation are distinct measures, how far cross-business efficiency defends margins during the revenue-up/profit-down phase has to be confirmed against actuals.[1][22][41] The GROUP Integrated Report 2026, published on 1 September 2026, likewise organises its business descriptions around AI and the global strategy.[144] The report is the company's own account, and it does not add third-party verification to the 99%-plus adoption or the ~¥1B annual saving. as of 2026-09 · superseded by ↓
  2. Strike World is designed as the entry point for taking the Monster Strike IP worldwide. After early access on 19 February 2026 it entered full-scale operation in India on 16 April, monetizing through gacha on a free-to-play base plus paid reward tracks, special offers and in-game advertising. The anime 'STRIKE WORLD: Deadverse Reloaded' has streamed on Prime Video across 123 countries and regions since 7 January. Monster Strike's cumulative global user count passed 65M as of December 2025, but MIXI has not disclosed Strike World's own acquisition or retention results.[111][88] The India rollout was built around programmatic DOOH: out-of-home digital advertising via Social Beat and Lemma aimed at young commuting students, combined with India-specific localization — anime-style visuals, simplified onboarding, structured progression — to wire the global IP funnel into local user acquisition. No effectiveness metrics have been published, so acquisition efficiency cannot currently be verified externally.[90][74] as of 2026-04 · superseded by ↓
  3. 🇯🇵 The group's ID and payment platform, MIXI M, is contracting. In its business overview MIXI places MIXI M in the 'Other' category as an 'integrated platform for ID and payments', describing it as linking personal, payment and asset information that previously sat inside separate services.[136] The consumer-facing implementation, however, is being wound down. Per the official site, MM gift cards ended sales on 8 January 2025 (cards already bought remain usable) and premium membership stopped new registrations and auto-renewal on 1 July 2025 before closing at 23:59 on 1 August 2025. As of 27 August 2026 the site's front page carries a service-termination notice for the MIXI M app (prepaid card) and a MIXI CASH balance-refund application. The prepaid balance 'MIXI MONEY' is issued by MIXI, Inc., is usable at MIXI M member merchants, and is shown as expiring three years after the last change in balance. The termination notice page refuses external retrieval (HTTP 403), so the final closure date could not be verified here.[135] In the same month of August 2026 the Monster Strike web shop added an external direct bank payment method, 'Minna no Ginko Kantan Kessai',[62] so the centre of gravity in payments is moving from an owned wallet toward store billing and partner-bank rails. An owned prepaid instrument carries balance-management, identity-verification and refund duties, so contraction narrows the compliance perimeter and, at the same time, reduces how much cross-service payment data the group holds itself. MIXI M discloses no users, transaction volume or revenue, so the effect on results cannot be measured externally. The menu of payment routes did widen on the regulatory side: following the Mobile Software Competition Act's full entry into force on 18 December 2025, Apple permits distribution through alternative app marketplaces and payment methods outside the App Store in Japan from iOS 26.2.[139][140] Retiring an owned wallet while adding an external bank payment shows that operating a stored-value instrument and using the externally opened payment routes are separate choices. MIXI discloses neither which route it uses nor in what proportion. as of 2026-08 · superseded by ↓
L Legal 34

Five jurisdictions rewrite monetization assumptions together. Japan's Mobile Software Competition Act moved store fees, its addiction law bans online casinos, and blocking waits on a review of other measures. Australia's advertising law commences January 2027, operators must flag at-risk customers, and New South Wales adds conduct rules. In Canada PointsBet carries a proposed suspension. India's regime is before the Supreme Court, and Apple v Epic will not be argued before 2027.

  1. 🇦🇺 PointsBet holds gambling licences in Australia and Canada, so ongoing compliance and oversight underpin operations. Betr Entertainment held 19.9% at the close of the takeover and declined the offer, leaving legal questions around full integration and minority-shareholder management, and PointsBet Holdings remains ASX-listed. Betr's current holding is not verified in this review.[5][14] as of 2025-09
  2. 🇦🇺
    Age verification is no longer an Ontario-only issue. On 21 August 2026 the NSW Independent Casino Commission fined Crown Sydney A$1.75M and The Star Sydney A$500,000 — A$2.25M combined — after a 16-year-old repeatedly reached gaming floors using fraudulent identification. … The breaches ran from April to August 2025, and Crown Sydney allowed 19 entries and served the minor complimentary alcohol. Chief Commissioner Philip Crawford said effective identity verification is not only a tool for protecting minors but is also needed to detect fraud and criminal activity.[118] In the same month Ontario's AGCO fined Betty Gaming C$120,000 over age-verification failures,[65] so comparable duties were enforced against land-based and online operators, in Australia and in Canada, at the same time. PointsBet re-platformed its Canadian casino onto Bede Gaming in April 2026, so verifying age-gating and self-exclusion integration across a platform change is exactly the area this enforcement stance covers.[31]
    as of 2026-08
  3. FamilyAlbum handles sensitive personal data — family and infant photos and videos — across 175 countries and regions, subject to Japan's APPI plus GDPR and COPPA-type children's-data rules. … With overseas users now 40% (North America 20%), the compliance load for cross-border data transfer and children's privacy structurally rises. Starting a referral programme with outside partners adds accountability for in-app third-party data use.[9][18][46]
    as of 2026-07
  4. 🇯🇵
    If the sale of MIXI's entire bitbank holding proceeds as scheduled in October 2026, bitbank ceases to be an equity-method affiliate and the group's equity-method exposure to crypto-exchange-specific regulation (the Payment Services Act, AML, segregated custody) falls away. … The company notes, however, that the ¥15.590B consideration and ~¥12.231B extraordinary gain are one-off and may vary with the final transfer price, transaction costs and execution timing.[42][43]
    as of 2026-06
  5. 🇺🇸
    Legal resolution of store fees has been pushed back. In December 2025 the Ninth Circuit upheld the anti-steering contempt finding against Apple while discussing scope for cost-based fees on external links,[82] and on June 30, 2026 the Supreme Court granted certiorari, agreeing to decide in the term beginning October 2026 whether civil contempt can rest on violating an injunction's spirit rather than its literal terms. … Until the ruling, Apple cannot charge commission on external payment links in the US App Store, and the permissible fee level is left to separate district-court proceedings.[107] Unit economics for F2P and gacha, including Monster Strike and Strike World, remain unsettled.
    as of 2026-06
  6. 🇦🇺
    Licensed operators argue that the rules will only work if the illegal market is enforced against. At PointsBet Group's annual general meeting on 25 August 2026, chief executive Andrew Catterall asked the government to cut payment channels to illegal offshore bookmakers through banks and payment providers, to force faster removal of unlicensed gambling advertising from digital platforms — 'real-time takedown is important' — and to tighten rules on Australia-based influencers taking commissions from offshore operators, citing Canada's restrictions on data providers as a model. … He put the offshore market at about 30% of the licensed domestic wagering market and said it was growing considerably faster.[130] That 30% is the operator's own estimate with no independent verification shown, and the argument that tighter rules push volume offshore is also an argument that serves the interest of the regulated firm making it. In the same month the Australia Institute argued that licensed operators generate social cost while carrying no company tax,[117] so the same package draws opposite readings — that enforcement is too weak, and that the burden falls in the wrong place. Both readings share a shortage of verifiable public data.
    as of 2026-08
  7. Canada's provincial regulated markets are expanding. Alberta opened its regulated iGaming market on 13 July 2026, conditioned on AGLC registration plus a commercial agreement with the Alberta iGaming Corporation; registered operators were reported at between roughly 28 and 50, of which ~22 platforms were live on day one, and PointsBet is among the AGLC-registered operators. … Tax is 20% of net gaming revenue, of which 2% goes to First Nations and 1% to responsible-gambling initiatives, with age verification, deposit and time limits, centralized self-exclusion and RG Check accreditation mandatory from launch. The regulator frames the objective as channelization — lifting the regulated share from a stated 32% toward 87% — rather than market growth.[39][54][29][30]
    as of 2026-08
  8. In British Columbia, the new Gaming Control Act announced on 2 December 2025 took effect on 13 April 2026 and created an independent regulator (IGCO), but BCLC's PlayNow remains the province's only legal online casino and whether and when private operators are admitted is undecided, so obtaining and maintaining province-by-province licences is the condition of expansion.[91][23] as of 2026-08
  9. Ontario has also produced a concrete enforcement precedent: on 7 August 2026 the AGCO fined Betty Gaming Ltd. (Betty.ca) C$120,000 over age-verification failures, after a vulnerability found in November 2025 let 23 underage individuals reach accounts, nine of whom deposited and wagered. … The AGCO called the legal age requirement 'one of the most basic and important safeguards in Ontario's regulated gaming market' and said operators must confirm their systems work before launch. PointsBet Canada re-platformed its casino onto Bede Gaming in April 2026, so verification of age-gating and self-exclusion integration across a platform change is exactly the area this enforcement stance covers.[65][31]
    as of 2026-08
  10. Enforcement is not confined to age checks. On 24 August 2026 the AGCO fined Booming Games C$70,000 for enabling a prohibited auto-play feature on several slot games, calling game-design standards a fundamental player-protection measure and citing failures to configure, test and monitor the games before and after launch.[143] With product design itself now a sanctionable matter, the compliance perimeter for an operator aggregating third-party content covers the behaviour of the games it takes in, not only its own identity procedures. as of 2026-08
  11. 🇦🇺
    Australia's Interactive Gambling Amendment (Gambling Reform) Bill 2026 passed Parliament on 20 August 2026 and commences on 1 January 2027. The enacted law bans wagering advertising during live sport from 15 minutes before an event until 5 minutes after it ends, inside a daily blackout that runs from 05:00 to 20:30. … Television advertising is capped at three spots an hour in that window, radio advertising is barred during school drop-off and pick-up, and broadcasting odds is prohibited outright. Advertising inside venues and on uniforms is banned, as is endorsement by athletes, celebrities and influencers. Direct marketing of inducements is prohibited for 14 days after sign-up, for three months after a BetStop deregistration, and indefinitely for at-risk customers.[115][114]
    as of 2026-08
  12. 🇦🇺 Against the bill as introduced — a 06:00 start, pre- and post-match slots pushed past 22:00, about A$112.7M in implementation funding and BetStop checks at every login — the main changes are the earlier blackout start, the pre-match window widening from 5 to 15 minutes, a ban on commissions and bonuses tied to customer acquisition, and streaming services being regulated like free-to-air television.[94][70][51][114] as of 2026-08
  13. 🇦🇺
    The new Wagering Advertising Opt-out Register is administered by ACMA and gives a consumer one mechanism to stop wagering advertising across all online platforms, funded by a cost-recovery levy on licensed interactive wagering providers rather than by taxpayers, so licensees take on a new fixed cost and a new operating duty at once. … Reporting notes the register could take up to 12 months to build and may therefore not be live when the advertising restrictions start on 1 January 2027; its design is not final and industry groups question technical feasibility and cost.[116][115]
    as of 2026-08
  14. 🇦🇺 The Senate Environment and Communications Legislation Committee recommended passage on 17 August, with dissenting reports from Senator Pocock and the Greens, and the deal includes a review after three years.[116] Marketing in PointsBet's principal market is structurally constrained from the commencement date. as of 2026-08
  15. Domestically, TIPSTAR and Chariloto operate under the strict legal regime for public-competition (keirin, auto, boat) betting-ticket sales, and Monster Strike sits within the Premiums Act and CESA/JOGA gacha self-regulation (odds disclosure). … Gacha monetization draws regulatory and self-regulatory scrutiny over gambling-like incentives, excessive spending and minor protection, and because a mature IP offsetting MAU decline with rising ARPU tends to increase reliance on a smaller set of high-spending users, the issue has not receded.[4][13][40]
    as of 2026-08
  16. As a recent operational example, from noon on 10 August 2026 Monster Strike ran an 'Ageain Gacha' giving each player up to 200 free draws, with collective milestones — 100 million total pulls unlocking a second round, 175 million granting a guaranteed ★6 gacha ball. … The draws are free and sit inside the existing self-regulatory frame including odds disclosure, but pairing mass free pulls with a community-wide target works to raise contact frequency and retention, and keeping free mechanics and paid mechanics distinguishable remains a question of explainability under the Premiums Act and industry self-regulation.[63]
    as of 2026-08
  17. On the statutory side, loot-box and gacha regulation is advancing toward proposal stage: the European Commission's Digital Fairness Act targets dark patterns, addictive design, influencer marketing, unfair personalization and problematic subscription practices, with the proposal scheduled for Q4 2026 (current status: announced). … The European Parliament adopted a resolution in October 2025 calling for measures on loot boxes in the context of protecting minors, and Australia already mandates minimum M / R18+ ratings for games containing paid loot boxes — applying sustained pressure to the monetization design of Monster Strike and Strike World.[110][81]
    as of 2026-08
  18. 🇮🇳
    India's Promotion and Regulation of Online Gaming Act 2025 bans offering, advertising and banking for RMG as cognizable, non-bailable offenses, and its implementing Online Gaming Rules 2026 (six parts, 26 rules) were gazetted April 22, 2026 and took effect May 1. … The Online Gaming Authority of India (OGAI), based in Delhi, determines category, registers titles and issues regulatory directions across real-money games, online social games and e-sports.[75][112]
    as of 2026-09
  19. 🇮🇳 On May 27, 2026 the Supreme Court upheld Tamil Nadu and Karnataka's stake-game bans, holding there is 'no fundamental right to betting and gambling' and sharply narrowing any constitutional challenge (also affirming that even skill games are gambling for GST once money is staked).[93][87] Strike World must be registered and operated as an online social game with no stake and no real-money reward, and misclassification carries penalties. as of 2026-09
  20. 🇮🇳 That does not mean the regime is unchallenged. Petitions against the Act have been before the Supreme Court since 2025, and on 6 November 2025 the Court sought the Union government's reply.[133] Reporting in August 2026 again describes the Court as hearing challenges, and no ruling could be identified as of 5 September 2026.[123] Alongside the 27 May judgment upholding state bans, the scope of the prohibition therefore remains under judicial review rather than settled. as of 2026-09
  21. 🇮🇳
    A line was drawn on taxation the same day. On 27 May 2026 the Supreme Court upheld 28% GST on online gaming, rejecting a casino operator's argument that liability should fall on the net outcome and holding that the tax is on supply rather than on profit, and it accepted the retrospective reach of the 2023 amendment. … Reported industry exposure to back taxes runs to about ₹2.5 lakh crore, and several operators filed review petitions in July 2026.[148] The same judgment invoked a public-health crisis of addiction, depression and suicide,[147] so taxation and prohibition rest on one public-health rationale.
    as of 2026-09
  22. 🇮🇳 On 4 November 2025 the Court also sought the Union government's response to a petition seeking a ban on platforms that offer gambling while presenting as social games or e-sports.[150] Registration with OGAI is an entry procedure; where the 'online social game' category ends is still before the courts. as of 2026-09
  23. 🇯🇵
    Given where MIXI's revenue sits, store-fee terms changed in Japan before they changed in the United States. The Act on Promotion of Competition for Specified Smartphone Software (Mobile Software Competition Act, MSCA) took full effect on 18 December 2025, and on 26 March 2025 the Japan Fair Trade Commission designated Apple Inc. … (mobile OS, app store, browser), iTunes K.K. (app store) and Google LLC (mobile OS, app store, browser, search engine).[137] On 27 July 2026 the JFTC published the three designated companies' compliance reports covering 18 December 2025 to 31 March 2026, stating expressly that the published content represents the companies' own views rather than the Commission's assessment; a channel for reporting suspected violations is also open.[138]
    as of 2026-08
  24. 🇯🇵 Apple announced on 17 December 2025 that, for Japan from iOS 26.2, it would allow distribution through alternative app marketplaces, payment methods outside the App Store and alternative browser engines, and required developers to accept the updated licence agreement by 17 March 2026.[139] as of 2026-08
  25. 🇯🇵
    Japan's fee structure is a 21% App Store commission on digital goods and services (10% for Small Business Program participants and for auto-renewing subscriptions from year two), a separate 5% payment-processing fee only where Apple In-App Purchase is used, a 15% Store Services Fee on web purchases reached through an out-of-app link within seven days of the tap (10% for those programme participants), and a 5% Core Technology Fee for distribution through an alternative marketplace. … Child-safety terms bar external purchase offers to under-13s and require a parental gate for 13- to 17-year-olds.[140]
    as of 2026-08
  26. 🇯🇵 Because about 99% of Monster Strike revenue is Japanese,[11] the outcome of Apple v Epic, which the US Supreme Court hears in the term beginning October 2026, does not reach these terms.[107] MIXI does not disclose whether or how far it uses alternative marketplaces or external billing, so the actual change in fee burden cannot be verified from outside. as of 2026-08
  27. 🇦🇺
    Australian regulation did not end with the federal advertising law. On 25 August 2026 the Minns government in New South Wales released a gambling reform package it describes as a key election commitment, allocating A$95.2M (US$68.1M) over four years and covering both land-based venues and online wagering. … The main measures are a statewide self-exclusion register using mandatory facial recognition at gaming-room entrances, replacing the present venue-by-venue system; a third-party exclusion scheme letting family, friends, venues and police initiate an exclusion; a rise in the forfeiture rate on poker-machine entitlement transfers from one-in-three to one-in-two across the 87,000 machines in 2,100 clubs and hotels, with a sinking statewide cap; and a move toward account-based play requiring a two-year Central Monitoring System upgrade.
    as of 2026-08
  28. 🇦🇺 On marketing it bans VIP programmes, bars gambling advertising on state and local-council assets, requires express consent before direct marketing by phone, email or text, imposes disclosure duties on affiliates and influencers and restricts commissions on higher-risk products. The state puts moderate-risk problem gambling at 3.1% of adults and high-risk at 0.9%. No legislative timetable was given.[129] as of 2026-08
  29. 🇦🇺 Where the federal law sets how much advertising may run and when, the state regulates conduct — how customers are identified, excluded and solicited. For PointsBet the state requirements stack on top of the 1 January 2027 federal commencement, and the VIP ban and express-consent rule overlap in subject matter with the federal inducement provisions.[115] as of 2026-08
  30. 🇯🇵
    In Japan the revised Basic Act on Gambling Addiction Countermeasures took effect on 25 September 2025, explicitly banning the opening and operation of online casinos and their promotion through social media or aggregation sites.[53][72][73] TIPSTAR and Chariloto, which sell tickets for lawful public competiti … on, fall outside it, but the sharper line between sanctioned betting and illegal gambling raises the compliance bar for advertising and affiliates.[4] On blocking, the Ministry of Internal Affairs and Communications panel's report (July 2026) treats it as a measure that can infringe the secrecy of communications and the freedom to know, asks first whether other measures have been exhausted, and says that if it is adopted, legislation should define who must block, what, and under which conditions.[156]
    as of 2026-07
  31. 🇺🇸 Apple v Epic, taken up by the Supreme Court for its October 2026 term, does not appear on the October, November or December 2026 argument calendars published by September.[168][169][170] Argument therefore falls in 2027 at the earliest, and the point at which US link-out fee levels settle moves back with it.[107] as of 2026-09
  32. 🇦🇺
    The enacted Australian law puts the identification of customers showing problem-gambling signs on operators themselves. Each must flag such customers and stop sending them inducements, with ACMA enforcing and handling complaints, but the detailed criteria are still to be developed over the coming months.[160] Liberal … MP Andrew Wallace likened the scheme to "putting Dracula in charge of a blood bank", the Greens called the reforms "riddled with holes", and the industry body RWA said "the devil will be in the detail".[160] How much the rule bites depends less on the commencement date than on the criteria and on how operators apply them.
    as of 2026-08
  33. PointsBet's Canadian business carries a regulatory record. On 12 February 2026 Ontario's AGCO issued a Notice of Proposed Order to suspend PointsBet Canada's iGaming registration for five days over failures to monitor, detect, document and report suspicious bets linked to the 2024 Jontay Porter NBA scheme, reported as the first suspension in the province's regulated market, with no fine.[159] PointsBet had first told the regulator it offered no such bets and acknowledged detecting them only after the US Justice Department indictment. … It blamed human error during an organisational transition, called the penalty disproportionate and said it would seek a hearing before the Licence Appeal Tribunal; the outcome is not confirmed in this review.[159]
    as of 2026-02
  34. 🇦🇺
    Licensed operators now also compete with forms that hold no gambling licence. On 4 August 2026 the Australian Securities and Investments Commission (ASIC) warned that prediction markets such as Kalshi and Polymarket are "akin to gambling", noting that no prediction-market operator is licensed in Australia and that users of offshore platforms lack protection under financial-services law. … The platforms are reported to advertise through social media, influencers and international sporting events.[161] That advertising and inducement rules bind only licensed operators overlaps with the point PointsBet's CEO made about the illegal offshore market, but no independent estimate of domestic prediction-market use has been published.[130]
    as of 2026-08
History · 7
  1. 🇦🇺 Canada's provincial regulated markets are expanding. Alberta opened its regulated iGaming market on 13 July 2026, conditioned on AGLC registration plus a commercial agreement with the Alberta iGaming Corporation; registered operators were reported at between roughly 28 and 50, of which ~22 platforms were live on day one, and PointsBet is among the AGLC-registered operators. Tax is 20% of net gaming revenue, of which 2% goes to First Nations and 1% to responsible-gambling initiatives, with age verification, deposit and time limits, centralized self-exclusion and RG Check accreditation mandatory from launch. The regulator frames the objective as channelization — lifting the regulated share from a stated 32% toward 87% — rather than market growth.[39][54][29][30] In British Columbia, the new Gaming Control Act announced on 2 December 2025 took effect on 13 April 2026 and created an independent regulator (IGCO), but BCLC's PlayNow remains the province's only legal online casino and whether and when private operators are admitted is undecided, so obtaining and maintaining province-by-province licences is the condition of expansion.[91][23] Ontario has also produced a concrete enforcement precedent: on 7 August 2026 the AGCO fined Betty Gaming Ltd. (Betty.ca) C$120,000 over age-verification failures, after a vulnerability found in November 2025 let 23 underage individuals reach accounts, nine of whom deposited and wagered. The AGCO called the legal age requirement 'one of the most basic and important safeguards in Ontario's regulated gaming market' and said operators must confirm their systems work before launch. PointsBet Canada re-platformed its casino onto Bede Gaming in April 2026, so verification of age-gating and self-exclusion integration across a platform change is exactly the area this enforcement stance covers.[65][31] Enforcement is not confined to age checks. On 24 August 2026 the AGCO fined Booming Games C$70,000 for enabling a prohibited auto-play feature on several slot games, calling game-design standards a fundamental player-protection measure and citing failures to configure, test and monitor the games before and after launch.[143] With product design itself now a sanctionable matter, the compliance perimeter for an operator aggregating third-party content covers the behaviour of the games it takes in, not only its own identity procedures. as of 2026-08 · superseded by ↓
  2. 🇦🇺 Australia's Interactive Gambling Amendment (Gambling Reform) Bill 2026 passed Parliament on 20 August 2026 and commences on 1 January 2027. The enacted law bans wagering advertising during live sport from 15 minutes before an event until 5 minutes after it ends, inside a daily blackout that runs from 05:00 to 20:30. Television advertising is capped at three spots an hour in that window, radio advertising is barred during school drop-off and pick-up, and broadcasting odds is prohibited outright. Advertising inside venues and on uniforms is banned, as is endorsement by athletes, celebrities and influencers. Direct marketing of inducements is prohibited for 14 days after sign-up, for three months after a BetStop deregistration, and indefinitely for at-risk customers.[115][114] Against the bill as introduced — a 06:00 start, pre- and post-match slots pushed past 22:00, about A$112.7M in implementation funding and BetStop checks at every login — the main changes are the earlier blackout start, the pre-match window widening from 5 to 15 minutes, a ban on commissions and bonuses tied to customer acquisition, and streaming services being regulated like free-to-air television.[94][70][51][114] The new Wagering Advertising Opt-out Register is administered by ACMA and gives a consumer one mechanism to stop wagering advertising across all online platforms, funded by a cost-recovery levy on licensed interactive wagering providers rather than by taxpayers, so licensees take on a new fixed cost and a new operating duty at once. Reporting notes the register could take up to 12 months to build and may therefore not be live when the advertising restrictions start on 1 January 2027; its design is not final and industry groups question technical feasibility and cost.[116][115] The Senate Environment and Communications Legislation Committee recommended passage on 17 August, with dissenting reports from Senator Pocock and the Greens, and the deal includes a review after three years.[116] Marketing in PointsBet's principal market is structurally constrained from the commencement date. as of 2026-08 · superseded by ↓
  3. 🇯🇵 In Japan the revised Basic Act on Gambling Addiction Countermeasures passed on 18 June 2025, was promulgated on 25 June and took effect on 25 September 2025. It explicitly prohibits opening and operating online casinos as well as advertising or promoting them on social media and building aggregation sites that funnel domestic users to illegal gambling sites, and a parallel amendment criminalized facilitating and advertising offshore online casinos.[53][72][73] TIPSTAR and Chariloto, which sell betting tickets for lawful public competition (keirin, boat, auto and horse racing), fall outside the prohibition, but with the statutory line between sanctioned betting and illegal online gambling now explicit, the compliance bar for domestic advertising and affiliate operations has risen.[4] The Ministry of Internal Affairs and Communications expert panel then called, in its July 2026 interim report, for whole-of-government consideration of mandatory blocking while flagging the tension with the constitutional secrecy of communications — blocking entails inspecting all users' traffic — and deferring a decision until less restrictive alternatives are validated by autumn 2026. If adopted, blocking would impose duties on carriers and shift the legal environment for betting-adjacent services more broadly.[108] as of 2026-07 · superseded by ↓
  4. Domestically, TIPSTAR and Chariloto operate under the strict legal regime for public-competition (keirin, auto, boat) betting-ticket sales, and Monster Strike sits within the Premiums Act and CESA/JOGA gacha self-regulation (odds disclosure). Gacha monetization draws regulatory and self-regulatory scrutiny over gambling-like incentives, excessive spending and minor protection, and because a mature IP offsetting MAU decline with rising ARPU tends to increase reliance on a smaller set of high-spending users, the issue has not receded.[4][13][40] As a recent operational example, from noon on 10 August 2026 Monster Strike ran an 'Ageain Gacha' giving each player up to 200 free draws, with collective milestones — 100 million total pulls unlocking a second round, 175 million granting a guaranteed ★6 gacha ball. The draws are free and sit inside the existing self-regulatory frame including odds disclosure, but pairing mass free pulls with a community-wide target works to raise contact frequency and retention, and keeping free mechanics and paid mechanics distinguishable remains a question of explainability under the Premiums Act and industry self-regulation.[63] On the statutory side, loot-box and gacha regulation is advancing toward proposal stage: the European Commission's Digital Fairness Act targets dark patterns, addictive design, influencer marketing, unfair personalization and problematic subscription practices, with the proposal scheduled for Q4 2026 (current status: announced). The European Parliament adopted a resolution in October 2025 calling for measures on loot boxes in the context of protecting minors, and Australia already mandates minimum M / R18+ ratings for games containing paid loot boxes — applying sustained pressure to the monetization design of Monster Strike and Strike World.[110][81] as of 2026-08 · superseded by ↓
  5. 🇮🇳 India's Promotion and Regulation of Online Gaming Act 2025 bans offering, advertising and banking for RMG as cognizable, non-bailable offenses, and its implementing Online Gaming Rules 2026 (six parts, 26 rules) were gazetted April 22, 2026 and took effect May 1. The Online Gaming Authority of India (OGAI), based in Delhi, determines category, registers titles and issues regulatory directions across real-money games, online social games and e-sports.[75][112] On May 27, 2026 the Supreme Court upheld Tamil Nadu and Karnataka's stake-game bans, holding there is 'no fundamental right to betting and gambling' and sharply narrowing any constitutional challenge (also affirming that even skill games are gambling for GST once money is staked).[93][87] Strike World must be registered and operated as an online social game with no stake and no real-money reward, and misclassification carries penalties. That does not mean the regime is unchallenged. Petitions against the Act have been before the Supreme Court since 2025, and on 6 November 2025 the Court sought the Union government's reply.[133] Reporting in August 2026 again describes the Court as hearing challenges, and no ruling could be identified as of 5 September 2026.[123] Alongside the 27 May judgment upholding state bans, the scope of the prohibition therefore remains under judicial review rather than settled. A line was drawn on taxation the same day. On 27 May 2026 the Supreme Court upheld 28% GST on online gaming, rejecting a casino operator's argument that liability should fall on the net outcome and holding that the tax is on supply rather than on profit, and it accepted the retrospective reach of the 2023 amendment. Reported industry exposure to back taxes runs to about ₹2.5 lakh crore, and several operators filed review petitions in July 2026.[148] The same judgment invoked a public-health crisis of addiction, depression and suicide,[147] so taxation and prohibition rest on one public-health rationale. On 4 November 2025 the Court also sought the Union government's response to a petition seeking a ban on platforms that offer gambling while presenting as social games or e-sports.[150] Registration with OGAI is an entry procedure; where the 'online social game' category ends is still before the courts. as of 2026-09 · superseded by ↓
  6. 🇯🇵 Given where MIXI's revenue sits, store-fee terms changed in Japan before they changed in the United States. The Act on Promotion of Competition for Specified Smartphone Software (Mobile Software Competition Act, MSCA) took full effect on 18 December 2025, and on 26 March 2025 the Japan Fair Trade Commission designated Apple Inc. (mobile OS, app store, browser), iTunes K.K. (app store) and Google LLC (mobile OS, app store, browser, search engine).[137] On 27 July 2026 the JFTC published the three designated companies' compliance reports covering 18 December 2025 to 31 March 2026, stating expressly that the published content represents the companies' own views rather than the Commission's assessment; a channel for reporting suspected violations is also open.[138] Apple announced on 17 December 2025 that, for Japan from iOS 26.2, it would allow distribution through alternative app marketplaces, payment methods outside the App Store and alternative browser engines, and required developers to accept the updated licence agreement by 17 March 2026.[139] Japan's fee structure is a 21% App Store commission on digital goods and services (10% for Small Business Program participants and for auto-renewing subscriptions from year two), a separate 5% payment-processing fee only where Apple In-App Purchase is used, a 15% Store Services Fee on web purchases reached through an out-of-app link within seven days of the tap (10% for those programme participants), and a 5% Core Technology Fee for distribution through an alternative marketplace. Child-safety terms bar external purchase offers to under-13s and require a parental gate for 13- to 17-year-olds.[140] Because about 99% of Monster Strike revenue is Japanese,[11] the outcome of Apple v Epic, which the US Supreme Court hears in the term beginning October 2026, does not reach these terms.[107] MIXI does not disclose whether or how far it uses alternative marketplaces or external billing, so the actual change in fee burden cannot be verified from outside. as of 2026-08 · superseded by ↓
  7. 🇦🇺 Australian regulation did not end with the federal advertising law. On 25 August 2026 the Minns government in New South Wales released a gambling reform package it describes as a key election commitment, allocating A$95.2M (US$68.1M) over four years and covering both land-based venues and online wagering. The main measures are a statewide self-exclusion register using mandatory facial recognition at gaming-room entrances, replacing the present venue-by-venue system; a third-party exclusion scheme letting family, friends, venues and police initiate an exclusion; a rise in the forfeiture rate on poker-machine entitlement transfers from one-in-three to one-in-two across the 87,000 machines in 2,100 clubs and hotels, with a sinking statewide cap; and a move toward account-based play requiring a two-year Central Monitoring System upgrade. On marketing it bans VIP programmes, bars gambling advertising on state and local-council assets, requires express consent before direct marketing by phone, email or text, imposes disclosure duties on affiliates and influencers and restricts commissions on higher-risk products. The state puts moderate-risk problem gambling at 3.1% of adults and high-risk at 0.9%. No legislative timetable was given.[129] Where the federal law sets how much advertising may run and when, the state regulates conduct — how customers are identified, excluded and solicited. For PointsBet the state requirements stack on top of the 1 January 2027 federal commencement, and the VIP ban and express-consent rule overlap in subject matter with the federal inducement provisions.[115] as of 2026-08 · superseded by ↓
E Environmental 10

MIXI discloses along TCFD lines, holds an MSCI 'AA' rating for a second year and sits in all six GPIF-adopted domestic ESG indices. Third-party assurance covers only Scope 1 and 2, about 3% of emissions; Scope 3, about 97%, grew 36.6% in FY2026 to 134,983 t-CO2e. Emissions per ¥1B of revenue rose about 22%, so scale has not diluted intensity. The power behind AI compute and always-on platforms sits largely outside direct control, and no target covers Scope 3.

  1. 🇯🇵
    As Sports scales, physical venues grow. MIXI's spectator-sports assets — FC Tokyo, Chiba Jets and LaLa arena TOKYO-BAY, run through a joint venture with Mitsui Fudosan — add venue operating energy and event waste to its ESG scope alongside the digital business, and facility-owning operations have physical and seasonal emissions drivers, and a different disclosure accountability, from a software-centric business. … The move to B.PREMIER from the 2026-27 season (26 clubs, tipping off 22 September 2026) changes the premises for fixture volume and travel, which can in turn affect footprint accounting on the spectator side.[79][10][9][57] The football calendar shift means FC Tokyo's season now opens in August, when Japanese household electricity demand peaks (the 2026-27 season began on 7 August). Alongside it MIXI, as a declared participant in the Tokyo Metropolitan Government's HTT framework (reduce, generate, store electricity), is running an 'HTT shared-viewing campaign' at four HUB pubs in Tokyo from 8 August to 12 September 2026, consolidating what would be many separate household viewings into one venue to cut air-conditioning and lighting use. No quantified saving is disclosed; it is a communications-led demand-consolidation measure.[68][69]
    as of 2026-08
  2. 🇯🇵
    MIXI provides climate disclosure aligned with TCFD and, after first earning an 'AA' MSCI ESG rating in September 2024, announced on 31 March 2026 that it had retained 'AA' for a second consecutive year. … It is also a constituent of the MSCI Japan ESG Select Leaders Index and the MSCI Japan Empowering Women Index (WIN). Its Integrated Report 2025 was published in August 2025, and the GROUP Integrated Report 2026, covering FY2026, was published on 1 September 2026.[144][56][8][9]
    as of 2026-09
  3. 🇯🇵
    On 21 July 2026 it was additionally selected for the first time for the FTSE JPX Blossom Japan Index, which screens on ESG criteria including corporate governance, occupational health and safety, anti-corruption and climate change — making MIXI a constituent of all six domestic-equity ESG indices adopted by Japan's Government Pension Investment Fund. … Index inclusion shows that ESG practice and disclosure clear an external assessment threshold; it is a different measure from actual emissions reduction.[59]
    as of 2026-09
  4. 🇯🇵
    The evidence behind the disclosure has also moved a step. On 18 August 2026 MIXI announced its first third-party assurance over climate-related information, covering FY2026 (1 April 2025 to 31 March 2026) governance and risk management and GHG emissions Scope 1 and Scope 2 (market-based and location-based), for MIXI and its consolidated subsidiaries. … The announcement gives no emissions figures.[119] Index inclusion shows that practice and disclosure clear an external assessment threshold; assurance addresses the reliability of the disclosed numbers themselves. They are separate measures.
    as of 2026-09
  5. On the company's own disclosures, both emissions and energy use are trending up. Per MIXI's non-financial data, Scope 1 moved from 114 t-CO2e in FY2024 to 423 t in FY2025 and 794 t in FY2026, while Scope 2 went 2,818 t → 3,850 t → 3,643 t, taking Scope 1+2 from 2,932 t to 4,272 t to 4,437 t — roughly 1.5x in two years. … Total energy consumption likewise rose about 1.5x, from 6,722 MWh in FY2024 to 10,190 MWh in FY2025 (electricity 8,137 MWh, city gas 1,579 MWh, gasoline 475 MWh); city gas appearing from FY2025 is consistent with non-office facility operations entering scope.
    as of 2026-08
  6. That process is complete: on 18 August 2026 MIXI announced its first third-party assurance, covering FY2026 governance and risk management and Scope 1 and Scope 2 emissions on both market-based and location-based methods, with no figures given in the announcement.[119] The assurance covers Scope 1 and 2 only and does not extend to Scope 3. as of 2026-08
  7. Most of the climate exposure sits in Scope 3, and that number grew sharply in FY2026. The disclosure has since been updated: FY2026 Scope 3 is 134,983 t-CO2e against total emissions of 139,420 t-CO2e, about 96.8% of the total. … That is up 36.6% from FY2025's 98,793 t-CO2e (total 103,065 t-CO2e) and 29.7% above FY2024's 104,064 t-CO2e (total 106,996 t-CO2e), so the figure reversed upward after falling between FY2024 and FY2025. Category 1 (purchased goods and services) still accounts for roughly 70–80%. The assured Scope 1 and 2 total of 4,437 t-CO2e is about 3.2% of group emissions, which leaves the part that grew outside the scope of assurance.
    as of 2026-08
  8. FY2026 energy consumption is now disclosed as well, at 16,251 MWh in total (electricity 12,287 MWh, city gas 2,904 MWh, gasoline 385 MWh, diesel 222 MWh, heavy fuel oil A 182 MWh, LPG 179 MWh, kerosene 91 MWh) against 10,190 MWh in FY2025, roughly 1.6x. … The company notes that from FY2026 it widened the energy types included in the calculation and revised some previously reported electricity data, so the year-on-year gap reflects both higher consumption and a wider measurement boundary. Water use for the year was 3,119 cubic metres, waste 73.3 tonnes (51.1 tonnes recycled) and the recycling rate 69.7%.[105][119]
    as of 2026-08
  9. Because the compute load behind company-wide AI adoption, cloud procurement and always-on betting and live-ops platforms flows mainly into that category, the environmental effect of scaling AI shows up in the supply chain rather than under the company's direct control.[102] as of 2026-08
  10. 🇯🇵
    Emissions are rising in intensity as well as in absolute terms. Dividing FY2026 total emissions of 139,420 t-CO2e by the same year's consolidated revenue of ¥171.369B gives about 81.4 t-CO2e per ¥100M of revenue (about 814 t per ¥1B), up roughly 22% from about 66.6 t in FY2025 (103,065 t-CO2e on ¥154.8B). … Per employee the figure also rises, from about 60.0 t in FY2025 (103,065 over 1,717 staff) to about 65.9 t in FY2026 (139,420 over 2,116).[105][37][41] Consolidating PointsBet did not dilute emissions in proportion to revenue or headcount; it raised them per unit of revenue. The increase sits mainly in Scope 3, led by category 1, which the third-party assurance obtained on 18 August 2026 does not cover.[119] These ratios are calculated by dividing disclosed figures and are not intensity metrics the company itself computes or publishes.
    as of 2026-03
History · 4
  1. 🇯🇵 MIXI provides climate disclosure aligned with TCFD and, after first earning an 'AA' MSCI ESG rating in September 2024, announced on 31 March 2026 that it had retained 'AA' for a second consecutive year. It is also a constituent of the MSCI Japan ESG Select Leaders Index and the MSCI Japan Empowering Women Index (WIN). Its Integrated Report 2025 was published in August 2025, and the GROUP Integrated Report 2026, covering FY2026, was published on 1 September 2026.[144][56][8][9] On 21 July 2026 it was additionally selected for the first time for the FTSE JPX Blossom Japan Index, which screens on ESG criteria including corporate governance, occupational health and safety, anti-corruption and climate change — making MIXI a constituent of all six domestic-equity ESG indices adopted by Japan's Government Pension Investment Fund. Index inclusion shows that ESG practice and disclosure clear an external assessment threshold; it is a different measure from actual emissions reduction.[59] The evidence behind the disclosure has also moved a step. On 18 August 2026 MIXI announced its first third-party assurance over climate-related information, covering FY2026 (1 April 2025 to 31 March 2026) governance and risk management and GHG emissions Scope 1 and Scope 2 (market-based and location-based), for MIXI and its consolidated subsidiaries. The announcement gives no emissions figures.[119] Index inclusion shows that practice and disclosure clear an external assessment threshold; assurance addresses the reliability of the disclosed numbers themselves. They are separate measures. as of 2026-09 · superseded by ↓
  2. The always-on infrastructure of betting (PointsBet), games (Monster Strike) and the family app (FamilyAlbum), plus electricity at physical venues at home and abroad, drives the GHG footprint. As acquisitions widen the footprint overseas, expanding the measurement and disclosure scope — including Scope-3 supply-chain emissions — is a medium-term task for TCFD-aligned reporting.[9][8] Company-wide AI adoption of 99% and the full-scale use of generative AI in video production also compress production hours and related costs while adding compute consumption for inference and generation; MIXI discloses the cost saving (about ¥1B a year) but has not broken out the energy use or emissions attached to AI use.[44][45] as of 2026-07 · superseded by ↓
  3. On the company's own disclosures, both emissions and energy use are trending up. Per MIXI's non-financial data, Scope 1 moved from 114 t-CO2e in FY2024 to 423 t in FY2025 and 794 t in FY2026, while Scope 2 went 2,818 t → 3,850 t → 3,643 t, taking Scope 1+2 from 2,932 t to 4,272 t to 4,437 t — roughly 1.5x in two years. Total energy consumption likewise rose about 1.5x, from 6,722 MWh in FY2024 to 10,190 MWh in FY2025 (electricity 8,137 MWh, city gas 1,579 MWh, gasoline 475 MWh); city gas appearing from FY2025 is consistent with non-office facility operations entering scope. That process is complete: on 18 August 2026 MIXI announced its first third-party assurance, covering FY2026 governance and risk management and Scope 1 and Scope 2 emissions on both market-based and location-based methods, with no figures given in the announcement.[119] The assurance covers Scope 1 and 2 only and does not extend to Scope 3. Most of the climate exposure sits in Scope 3, and that number grew sharply in FY2026. The disclosure has since been updated: FY2026 Scope 3 is 134,983 t-CO2e against total emissions of 139,420 t-CO2e, about 96.8% of the total. That is up 36.6% from FY2025's 98,793 t-CO2e (total 103,065 t-CO2e) and 29.7% above FY2024's 104,064 t-CO2e (total 106,996 t-CO2e), so the figure reversed upward after falling between FY2024 and FY2025. Category 1 (purchased goods and services) still accounts for roughly 70–80%. The assured Scope 1 and 2 total of 4,437 t-CO2e is about 3.2% of group emissions, which leaves the part that grew outside the scope of assurance. FY2026 energy consumption is now disclosed as well, at 16,251 MWh in total (electricity 12,287 MWh, city gas 2,904 MWh, gasoline 385 MWh, diesel 222 MWh, heavy fuel oil A 182 MWh, LPG 179 MWh, kerosene 91 MWh) against 10,190 MWh in FY2025, roughly 1.6x. The company notes that from FY2026 it widened the energy types included in the calculation and revised some previously reported electricity data, so the year-on-year gap reflects both higher consumption and a wider measurement boundary. Water use for the year was 3,119 cubic metres, waste 73.3 tonnes (51.1 tonnes recycled) and the recycling rate 69.7%.[105][119] Because the compute load behind company-wide AI adoption, cloud procurement and always-on betting and live-ops platforms flows mainly into that category, the environmental effect of scaling AI shows up in the supply chain rather than under the company's direct control.[102] as of 2026-08 · superseded by ↓
  4. 🇯🇵 Emissions are rising in intensity as well as in absolute terms. Dividing FY2026 total emissions of 139,420 t-CO2e by the same year's consolidated revenue of ¥171.369B gives about 81.4 t-CO2e per ¥1B of revenue, up roughly 22% from about 66.6 t in FY2025 (103,065 t-CO2e on ¥154.8B). Per employee the figure also rises, from about 60.0 t in FY2025 (103,065 over 1,717 staff) to about 65.9 t in FY2026 (139,420 over 2,116).[105][37][41] Consolidating PointsBet therefore did not dilute emissions in proportion to revenue or headcount; it raised them per unit of revenue. The increase sits mainly in Scope 3, led by category 1 (purchased goods and services), which the third-party assurance obtained on 18 August 2026 does not cover.[119] MIXI publishes no reduction target or medium-term pathway covering Scope 3, so as of this layer's date there is no company benchmark against which the worsening intensity can be judged. These ratios are calculated by dividing disclosed figures and are not intensity metrics the company itself computes or publishes. as of 2026-03 · superseded by ↓

Timeline

  • 2026-10 Scheduled completion of the bitbank stake sale (timing of the ~¥12.23B extraordinary gain)
  • 2026-10-30 Next BOJ policy meeting (30 October)
  • 2026-12 EU: European Commission's Digital Fairness Act proposal expected in Q4 2026 (dark patterns, addictive design)
  • 2027 US Supreme Court October Term 2026 — oral argument in Apple v Epic (specific date not verified in this review)
  • 2027-01-01 Australia: commencement of the enacted gambling advertising reform (05:00-20:30 blackout, 15 minutes before and 5 minutes after live sport, inducement direct-marketing limits)
  • 2027-03 FY2027 target period (¥185B revenue, ¥19.5B OP, ¥25.0B net income)
  • 2030 MGM Osaka IR (Japan's first casino) scheduled to open
  • 2026-09-27 MONST FREAK 2026 announces the Five Swords evolutions, a Re:Zero collaboration (from 27 September), Ver. 33.0 in mid-October (including auto deck building), a new 'Metsuzetsu' difficulty and a new logo
  • 2026-09-26 Monster Strike 13th-anniversary online event 'MONST FREAK 2026' (26–27 September)
  • 2026-09-25 MIXI closes at ¥3,830 on 25 September (52-week high ¥3,885 on 17 September); 4.05% yield, 9.97x company-forecast PER
  • 2026-09-23 iGaming Ontario publishes August 2026 data — C$9.74B handle, 85% of revenue from casino, sports-betting revenue -30% on the month
  • 2026-09-22 B.LEAGUE restructures into three tiers; B.PREMIER tips off (26 clubs, 22 Sep)
  • 2026-09-18 Bank of Japan policy meeting (18 September) — markets expect a quarter-point rise to 1.25% and a further move in December
  • 2026-09-18 The BOJ raises its policy rate to 1.25% (7-2, effective 24 September); the yen is about ¥157.95 on 25 September
  • 2026-09-06 Entries close for LVLZero Tokyo phase II (programme runs October-December, five companies selected)
  • 2026-09-04 MIXI closes at ¥3,655 on 4 September with the 52-week high raised to ¥3,825 (4.24% yield, 9.52x company-forecast PER)
  • 2026-09-03 FamilyAlbum adds a 'Kanahei's Small Animals' sticker collaboration and a ¥380 one-off purchase that needs no monthly plan
  • 2026-09-02 The Star Entertainment Group reports FY26 — The Star Sydney's gaming revenue down 9.1% under NSW mandatory carded play
  • 2026-09-01 MIXI publishes its GROUP Integrated Report 2026 (covering FY2026, organised around AI and global strategy)
Earlier events · 68
2026
  • 2026-08-31 Ontario's July 2026 market data becomes verifiable — a record C$9.88B handle and C$413.6M revenue, 80% of it casino
  • 2026-08-27 Betr Entertainment reports FY26 (to 30 June 2026): wagering revenue A$143.8M (+9%) with a wider loss
  • 2026-08-26 iGaming Ontario updates its monthly data tables through July 2026, moving the latest complete month to July
  • 2026-08-25 New South Wales publishes a gambling reform package (A$95.2M over four years, statewide facial-recognition exclusion register, VIP-programme ban)
  • 2026-08-25 At PointsBet Group's AGM the CEO calls for payment curbs on illegal offshore operators and real-time ad takedowns
  • 2026-08-24 AGCO fines Booming Games C$70,000 over a prohibited auto-play feature, a game-design standards breach
  • 2026-08-22 Dream11 ends paid contests and paid subscriptions, moving to free sports engagement
  • 2026-08-21 The NSW Independent Casino Commission fines Crown Sydney and The Star Sydney A$2.25M combined over a 16-year-old's entries
  • 2026-08-21 MIXI transfers ¥29,459,627 in Kumamoto earthquake relief to the Japanese Red Cross (¥19,459,627 of it user-funded)
  • 2026-08-20 Australia: the gambling advertising reform passes Parliament, tougher than the bill as introduced, commencing 1 January 2027
  • 2026-08-20 RomiCore SDK Beta launches, opening the Romi robot to healthcare, eldercare and municipal systems
  • 2026-08-18 Australia: the government and Coalition agree, adding an ACMA-run advertising opt-out register funded by industry and a three-year review
  • 2026-08-18 MIXI obtains its first third-party assurance on climate information (FY2026 governance, risk management, Scope 1 and 2)
  • 2026-08-18 MIXI Global Investments opens entries for phase II of the LVLZero Tokyo indie-game export accelerator
  • 2026-08-17 Australia: the Senate Environment and Communications Legislation Committee reports and recommends passage (Pocock and the Greens dissent)
  • 2026-08-17 The Australia Institute publishes an ATO-records analysis stating bet365 and PointsBet have never paid Australian company tax
  • 2026-08-13 Monster Strike announces its first Blue Lock collaboration, starting 16 August
  • 2026-08-07 The J.League switches to an autumn-spring calendar and the 2026-27 season opens (7 Aug); FC Tokyo moves to an August start
  • 2026-08-07 AGCO fines Betty Gaming C$120K (7 Aug) after age-verification failures let 23 minors reach accounts
  • 2026-08-06 Direct bank-account payment added to the Monster Strike web shop (6 Aug, with uplifted rewards)
  • 2026-08-03 Senate committee hears testimony on VIP inducements including drugs (3 Aug); named Sportsbet and Tabcorp deny it
  • 2026-08-03 MIXI starts Kumamoto earthquake relief measures across Monster Strike, Kotodaman, TIPSTAR, FamilyAlbum and minimo
  • 2026-08-01 Creates a CAIO role overseeing group AI strategy and AI governance
  • 2026-08 Non-financial data updated: FY2026 Scope 3 disclosed at 134,983 t-CO2e (total emissions 139,420 t-CO2e)
  • 2026-07-31 Q1 FY2027 results (¥47.07B revenue, +50.3%; ¥5.43B OP); full-year net-profit guidance raised ¥13.5B→¥25.0B and the dividend to ¥155
  • 2026-07-31 BOJ holds its policy rate at 1.0% (8-1) and cuts its FY2026 inflation forecast to 2.5%
  • 2026-07-28 The 2026 Kumamoto earthquake strikes (M7.1, 16km deep; shindo 7 in Uki and Hikawa)
  • 2026-07-27 The JFTC publishes the MSCA compliance reports (covering 18 December 2025 to 31 March 2026)
  • 2026-07-27 MIC publishes its online-casino access-restriction panel report — blocking not ruled out, verification of other measures first
  • 2026-07-22 Japan: MIC expert panel's interim report keeps mandatory blocking under consideration while flagging secrecy-of-communications concerns
  • 2026-07-21 First inclusion in the FTSE JPX Blossom Japan Index (21 Jul), completing all six GPIF ESG indices
  • 2026-07-13 Canada: Alberta's regulated iGaming market goes live (about 50 registered operators, ~22 platforms live day one, PointsBet among them)
  • 2026-07-11 CEO Kimura says a European Monster Strike rollout is under consideration (11 Jul, Yomiuri interview)
  • 2026-07-09 MIXI exhibits at Japan Expo Paris 2026 (9-12 Jul) with playable Strike World, FamilyAlbum and its original anime
  • 2026-07-02 Australia: Interactive Gambling Amendment (Gambling Reform) Bill 2026 tabled and referred to a Senate committee
  • 2026-06-30 Enterprise partnership with generative-video company Runway
  • 2026-06-30 US Supreme Court grants certiorari in Apple v Epic (argument in the term from Oct 2026)
  • 2026-06-25 Resolves to sell its entire 26.22% bitbank stake to SBI Holdings (¥15.59B consideration, ~¥12.23B gain; completion due Oct 2026)
  • 2026-06-22 Takes over part of GREE's domestic VC fund business to expand investment capability
  • 2026-06-16 BOJ raises its policy rate to 1.0%, the highest since 1995
  • 2026-06 Discloses 'Human-Capital Management Logic Model' in 27th securities report
  • 2026-05-27 India Supreme Court upholds Tamil Nadu/Karnataka stake-game bans ('no fundamental right to gambling')
  • 2026-05-27 India's Supreme Court upholds 28% GST on online gaming as a tax on supply, with retrospective effect, rejecting net-outcome taxation
  • 2026-05-18 PointsBet reports nine-month results to Mar 2026: revenue A$186.6M, statutory loss A$26.6M
  • 2026-05-07 FamilyAlbum surpasses 30M cumulative global users
  • 2026-05 FY2026 full-year results (¥171.37B sales, ¥22.26B OP; EBITDA -1.6%, operating income -16.3%) and FY2027 guidance disclosed
  • 2026-04-29 PointsBet Canada goes live with a Bede Gaming-powered iCasino aggregation/bonusing platform
  • 2026-04-23 Japan: 2025 online-casino enforcement reported at a record 317 people across 165 cases
  • 2026-04-22 India: Online Gaming Rules 2026 gazetted (in force May 1; OGAI established)
  • 2026-04-16 MIXI fully launches Strike World in India (F2P: gacha, reward tracks, in-game ads)
  • 2026-04-13 Canada BC: new Gaming Control Act takes effect; independent regulator (IGCO) launched
  • 2026-03-17 Apple's deadline for developers to accept the licence agreement carrying Japan's terms (alternative marketplaces and external payments from iOS 26.2)
  • 2026-03 Retains an 'AA' MSCI ESG rating for a second consecutive year
  • 2026-02-19 MIXI starts Strike World early access in India
  • 2026-02-12 AGCO proposes a five-day suspension of PointsBet Canada over detection and reporting failures in the Porter case
  • 2026-01-07 'STRIKE WORLD: Deadverse Reloaded' anime debuts on Prime Video in 123 countries
2025
  • 2025-12-18 Japan: the Mobile Software Competition Act takes full effect (the JFTC has designated Apple, iTunes K.K. and Google)
  • 2025-11-18 MIXI states aim to lead social betting across JP/AU/Canada, eyeing regulated iGaming in BC
  • 2025-09-25 Japan's revised gambling-addiction law takes effect, explicitly banning online-casino operation and promotion
  • 2025-09-12 MIXI completes PointsBet takeover (66.4% voting power, AU$430M)
  • 2025-08-01 MIXI M premium membership closes (MM gift-card sales had ended on 8 January 2025)
  • 2025-06 Japan: amendment criminalizes facilitating/advertising offshore online casinos
  • 2025-05 FY2025 results (sales +5.4%, OP +38.7%) and FY2026 guidance disclosed
  • 2025-01 FamilyAlbum surpasses 25M cumulative users worldwide
2024
  • 2024-12 New SNS mixi2 launches; 1.2M+ registrations in first week
2023
  • 2023-08 Launches India-focused CVC 'MIXI Global Investments' (US$50M)
2022
  • 2022-10 Entertainment brand XFLAG integrated into MIXI (rebrand)
2013
  • 2013-10 Monster Strike launches (the future flagship IP)

Entities

  • MIXI, Inc. (株式会社MIXI / TSE 2121)Company
  • Hiroki Kimura (木村弘毅)Person
  • Kohei Shimamura (島村恒平)Person
  • Toshiaki Kawai (河合俊明)Person
  • Tatsuma Murase (村瀨龍馬) — CAIOPerson
  • Monster Strike (モンスト)Product
  • STRIKE WORLDProduct
  • PointsBet HoldingsCompany
  • Betr EntertainmentCompany
  • Chiba Jets Funabashi (千葉ジェッツふなばし)Company
  • FC Tokyo / 東京フットボールクラブCompany
  • LaLa arena TOKYO-BAYProduct
  • FamilyAlbum (家族アルバム みてね)Product
  • minimoProduct
  • mixi2Product
  • TIPSTAR / Chariloto (チャリロト) / netkeibaProduct
  • MIXI Global InvestmentsCompany
  • MIXI Capital ManagementCompany
  • bitbank (ビットバンク株式会社)Company
  • SBI HoldingsCompany
  • Timee (タイミー)Company
  • RunwayCompany
  • Mitsui Fudosan (三井不動産)Company
  • AGLC (Alberta Gaming, Liquor & Cannabis)Regulation
  • iGaming Ontario (iGO)Regulation
  • Interactive Gambling Amendment (Gambling Reform) Bill 2026Regulation
  • 改正ギャンブル等依存症対策基本法Regulation
  • Bede GamingCompany
  • DraftKingsCompany
  • Public-competition framework (公営競技)Regulation
  • B.LEAGUE / B.PREMIERMarket
  • J.LEAGUE (秋春制)Market
  • RomiProduct
  • FTSE JPX Blossom Japan IndexMarket
  • AGCO (Alcohol and Gaming Commission of Ontario)Regulation
  • Senate Environment and Communications Legislation Committee (豪州上院)Government
  • Sportsbet / TabcorpCompany
  • National Police Agency (Japan)Government
  • Ministry of Internal Affairs and Communications (Japan)Government
  • MGM Osaka / ORIXCompany
  • Online Gaming Authority of India (OGAI)Government
  • MeitY / Government of IndiaGovernment
  • Dream11 / Dream SportsCompany
  • Apple Inc. / Epic GamesCompany
  • LumikaiCompany
  • BCLC / PlayNowGovernment
  • Fanatics Betting & GamingCompany
  • The Australia InstituteGovernment
  • ACMA (Australian Communications and Media Authority)Regulation
  • NSW Independent Casino Commission (NICC)Regulation
  • LVLZero TokyoProduct
  • RomiCore SDKProduct
  • Kotodaman (共闘ことばRPG コトダマン)Product
  • MIXI ANIME (『りんかい！』『御城ボッツ』)Product
  • Andrew CatterallPerson
  • NSW gambling reform package 2026 (Minns government)Regulation
  • 令和8年熊本地震 (2026 Kumamoto earthquake)Market
  • MIXI MProduct
  • Minna no Ginko (みんなの銀行)Company
  • Net Dreamers (株式会社ネットドリーマーズ) — netkeiba / netkeirinCompany
  • スマホソフトウェア競争促進法 (MSCA) / 公正取引委員会 (JFTC)Regulation
  • Hard Rock BetCompany
  • The Star Entertainment GroupCompany
  • Supreme Court of IndiaGovernment
  • Bank of Japan (日本銀行)Government
  • ASIC (Australian Securities and Investments Commission)Regulation
  • Kalshi / Polymarket (prediction markets)Company
Sources· 175
  1. [1] Earnings call transcript: Mixi Inc. beats Q4 2026 earnings expectations — Investing.com, 2026-05
  2. [2] 株式会社MIXI 2025年3月期(FY2025)決算短信〔日本基準〕(連結) — MIXI, Inc. (IR), 2025-05
  3. [3] MIXI、25年3月期決算は売上高5％増、営業益38％増 スポーツ事業拡大やタイミー株の一部売却などによる投資事業の貢献で — gamebiz, 2025-05
  4. [4] MIXI Q3 FY2026 slides: Sports segment doubles, overall revenue up 18% — Investing.com, 2026-02
  5. [5] MIXI completes PointsBet takeover bid with 66.43% holding — iGaming Business, 2025-09
  6. [6] SNS『mixi』誕生から20年、MIXIの新しいSNS「mixi2」サービス開始！ — MIXI, Inc., 2024-12
  7. [7] エンターテインメント事業ブランド「XFLAG」を10月より「MIXI」に統合 — MIXI, Inc., 2022-09
  8. [8] 「MIXI GROUP統合報告書2025」発行のお知らせ — MIXI, Inc., 2025-08
  9. [9] MIXI GROUP 統合報告書 2025 / Integrated Report 2025 — MIXI, Inc., 2025-08
  10. [10] 千葉ジェッツふなばし、24年6月期決算は最終利益550.9%増の2億5000万円 — gamebiz, 2024-09
  11. [11] Monster Strike surpasses $11bn in 11 years with Japanese dominance — PocketGamer.biz, 2025-04
  12. [12] 【人事】MIXI、上級執行役員CFOの島村恒平氏とTBSHD元代表の河合俊明氏の取締役就任が内定 — gamebiz, 2025-05
  13. [13] MIXI, Inc. — Investor Relations — MIXI, Inc., 2026
  14. [14] MIXI Australia Completes AU$430-Million Takeover of PointsBet — Aird & Berlis LLP, 2025-09
  15. [15] FY26: PointsBet revenue slips after MIXI takeover — NEXT.io, 2026-05
  16. [16] Canadian iGaming Segment Boosts PointsBet's Financial Performance — Casino.org, 2026-05
  17. [17] MIXI、人的資本投資と企業価値創出のつながりを示す独自モデルを公開 — MIXI, Inc., 2026-06
  18. [18] MIXIの「みてね」、世界で3000万人 海外利用者が全体の4割 — 日本経済新聞, 2026-05
  19. [19] 「家族アルバム みてね」世界累計利用者数が2500万人突破！ — MIXI, Inc., 2025-01
  20. [20] 千葉ジェッツ、新アリーナ移転２シーズン目でホームゲームのクラブ史上最多入場者数を更新…10500人を動員 — gamebiz, 2025-12
  21. [21] 新アリーナで売上高51億7000万円 千葉ジェッツ2024-25シーズン事業報告 — 朝日新聞, 2025
  22. [22] 【決算レポ】MIXI、第3四半期はスポーツ事業の急成長で増収も『モンスト』減収と一時費用で減益に UI/UX刷新やAIガイドでMAU回復目指す — gamebiz, 2026-02
  23. [23] PointsBet Owner MIXI Planning for Regulated iGaming in BC — Canadian Gaming Business, 2025-11
  24. [24] MIXI INVESTMENT — MIXI, Inc., 2026
  25. [25] MIXI creates USD 50m CVC fund for Indian startups — Tokyo FinTech (Medium), 2023-08
  26. [26] Japanese firm Mixi launches $50 mn India-first fund to empower startups — Investing.com (IANS), 2023-08
  27. [27] Earnings call transcript: Mixi Q4 2026 earnings beat expectations, stock dips — Investing.com, 2026-05
  28. [28] Shareholder Return | MIXI, Inc. — MIXI, Inc., 2026
  29. [29] Alberta Sets July 13 as Launch Date for Regulated Online Gambling Market — Gambling Insider, 2026
  30. [30] Alberta confirms 28 operators for regulated iGaming market launch in July — Yogonet International, 2026-05
  31. [31] PointsBet Canada Upgrades Online Casino With Bede Gaming — Canadian Gaming Business, 2026-04
  32. [32] Ontario iGaming Breaks Revenue Records with $1.13B in Q1 2026 — Brightside of News, 2026
  33. [33] The Future of MIXI — MIXI, Inc., 2026
  34. [34] 「家族アルバム みてね」世界累計利用者数が3,000万人突破！ — MIXI, Inc., 2026-05
  35. [35] Year-End and New Year Mobile Game Revenue Rankings: 'Monster Strike' and 'FGO' Dominate — Nikkei xTREND (Nikkei Gaming), 2026-02
  36. [36] Ontario iGaming Hit a Record $9.59 Billion in March Handle — But Sports Betting Actually Fell 9% — Bettors Insider, 2026-05
  37. [37] MIXI、26年3月期決算はスポーツベッティング事業のPointsBet社新規連結で売上高10％増 のれん償却で営業益は16％減に — gamebiz, 2026-05
  38. [38] MIXI、グローバル版モンスト「STRIKE WORLD」2026年4月16日よりインドで本格運用開始 — MIXI, Inc., 2026-04
  39. [39] Alberta iGaming Market Launches With 50 Registered Operators — Casino.org, 2026-07
  40. [40] MIXI、1Q(4～6月)決算は売上高50％増、営業益102％増に — gamebiz, 2026-07
  41. [41] 通期連結業績予想及び配当予想の修正に関するお知らせ — MIXI, Inc. (TDnet), 2026-07
  42. [42] 持分法適用関連会社の異動予定及び特別利益の計上見込みに関するお知らせ — MIXI, Inc. (TDnet), 2026-06
  43. [43] ビットバンク、SBIグループ入りに関する基本合意書の締結について — bitbank, Inc. (PR TIMES), 2026-06
  44. [44] MIXI、全社AI戦略を統括する「CAIO(最高AI責任者)」を新設 — MIXI, Inc., 2026-07
  45. [45] MIXI、生成AI動画のRunwayとエンタープライズパートナーシップを締結 — MIXI, Inc., 2026-06
  46. [46] 「みてねファミリーパートナー」で楽天グループ株式会社と契約締結 — MIXI, Inc., 2026-07
  47. [47] MIXI、投資事業の運用体制を強化 — MIXI, Inc., 2026-06
  48. [48] Ontario iGaming June Results: World Cup Drives Sports Betting Handle Past $1 Billion — Casino.org, 2026-07
  49. [49] Sharp rise in young men contacting Ontario gambling helpline — CBC News, 2026
  50. [50] Australia's National Gambling Toll — The Australia Institute, 2026-07
  51. [51] Interactive Gambling Amendment (Gambling Reform) Bill 2026 — Parliament of Australia, 2026-07
  52. [52] Labor could shelve gambling bill rather than accept major changes — ABC News (Australia), 2026-08
  53. [53] ギャンブル等依存症対策基本法の改正について — 神奈川県, 2025-07
  54. [54] Alberta iGaming Launches With 22 Live Platforms and 50 Registered Operators — SCCG Management, 2026-07
  55. [55] 国内モバイルゲーム週次収益ランキング分析(2026年7月16日〜22日) — 4Gamer.net, 2026-07
  56. [56] MIXI、MSCI ESGレーティングにおいて2年連続で「AA」を取得 — MIXI, Inc. (PR TIMES), 2026-03
  57. [57] B.LEAGUE、2026-27シーズンより B.PREMIER / B.ONE / B.NEXT の3階層構造へ移行 — B.LEAGUE, 2026
  58. [58] 「家族アルバム みてね」世界累計利用者数3,000万人を記念し「3,000万人ありがとうキャンペーン」を8月3日より開催 — MIXI, Inc., 2026-07
  59. [59] MIXI、「FTSE JPX Blossom Japan Index」の構成銘柄に初選定 — MIXI, Inc., 2026-07
  60. [60] 「モンスト」欧州での展開検討…「なるべく早く」とMIXI木村弘毅社長、IPビジネス拡大にも意欲 — 読売新聞, 2026-07
  61. [61] 会話AIロボット「Romi」に4種類の音声を選べる新機能 — MIXI, Inc., 2026-06
  62. [62] 「モンストWebショップ」の新たな決済手段として「みんなの銀行かんたん決済」を8月6日（木）より導入開始！ — MIXI, Inc., 2026-08
  63. [63] 【モンスト】最大200連！アゲインガチャを8月10日（月）より開催 — MIXI, Inc., 2026-08
  64. [64] Ex-Aussie Rugby League Star Luke Bateman Tells Inquiry Aussie Betting Firms Supplied Cocaine, Alcohol — Casino.org, 2026-08
  65. [65] Ontario Regulator Fines Betty Gaming CA$120K for Underage Access Failures — Casino.org, 2026-08
  66. [66] Ontario iGaming Handle Reaches C$9.46bn Up 30% YOY — Gambling.com, 2026-08
  67. [67] MIXI(2121)、「増配」を発表して、配当利回りが5.35%にアップ！年間配当額は1年で29.1%増加 — ダイヤモンド・ザイ, 2026-07
  68. [68] MIXI、「FC東京」夏の開幕にあわせ電力を「へらす」取り組み「HTTシェア観戦キャンペーン」を実施 — MIXI, Inc., 2026-08
  69. [69] 明治安田Jリーグ 2026/27シーズン開幕 — J.LEAGUE, 2026-08
  70. [70] Strong action to tackle gambling harms — Prime Minister of Australia, 2026-04
  71. [71] 2025年度の競輪車券売上高は1兆5487億円 前年比116.6% — More CADENCE, 2026-04
  72. [72] Japan revises law to ban online casino ads as it cracks down on offshore gambling — The Japan Times, 2025-06
  73. [73] Japan's revised gambling addiction law takes aim at source of scourge — The Japan Times, 2025-09
  74. [74] MIXI launches Strike World in India gaming push — Campaign India, 2026-04
  75. [75] The Promotion and Regulation of Online Gaming Act, 2025 (official text) — Ministry of Electronics and IT (MeitY), India, 2025-08
  76. [76] India's Interactive Media Economy: State of Interactive Media Report 2025 — Lumikai, 2025-11
  77. [77] MGM Osaka breaks ground as Japan's first casino resort moves toward 2030 launch — Yogonet International, 2025-04
  78. [78] Sensor Tower: Monster Strike lifetime revenue exceeds $10B — Sensor Tower / GameDevReports, 2023
  79. [79] Sports — MIXI, Inc. — MIXI, Inc., 2026
  80. [80] 競輪・オートレース投票サービス「TIPSTAR」が8月5日よりフルリニューアル — MIXI, Inc., 2025-08
  81. [81] New EU measures needed to make online services safer for minors — European Parliament, 2025-10
  82. [82] Apple wins ability to charge fees on external payment links as appeals court modifies Epic injunction — MacRumors, 2025-12
  83. [83] GDC 2026 State of the Game Industry: Layoffs, Generative AI and More — Game Developers Conference (GDC), 2026-01
  84. [84] Social betting a focus as MIXI aims to make PointsBet a market leader — The Straight, 2025-11
  85. [85] Canada iGaming proves to be a key growth driver for PointsBet — Canadian Gaming Business, 2026-05
  86. [86] Revenue growth in Ontario drives PointsBet's first half of fiscal year — Covers, 2026-02
  87. [87] Year-ender: From unicorns to ED raids — how real-money gaming unravelled in 2025 — Outlook Business, 2025-12
  88. [88] "STRIKE WORLD: Deadverse Reloaded the Anime" available on Prime Video worldwide from January 7, 2026 — PR Newswire / Morningstar, 2026-01
  89. [89] Japanese gaming giant MIXI enters India with STRIKE WORLD — Inside Sport India, 2026-04
  90. [90] MIXI Inc. taps programmatic DOOH to power 'Strike World' India launch — Media4Growth, 2026-04
  91. [91] Best online casinos in British Columbia 2026 — Casino.org, 2026
  92. [92] Bank of Japan hikes rates to 1%, highest since 1995, as yen and inflation worries take hold — CNBC, 2026-06
  93. [93] No fundamental right to betting, gambling: Supreme Court upholds TN, Karnataka ban on online games played for money — Bar & Bench, 2026-05
  94. [94] Gambling Reforms 2026 — Australian Government — Dept of Infrastructure, Transport, Regional Development, Communications, Sport and the Arts, 2026-04
  95. [95] Japanese Yen — Trading Economics, 2026-08
  96. [96] Lumikai: India's $1.5B Gaming Market Grew 17% After RMG Ban — Respawn (Outlook India), 2026-03-23
  97. [97] Gambling ad restrictions among key reforms as Australian government tables Gambling Amendment Bill to Parliament — Asia Gaming Brief (ASGAM), 2026-07
  98. [98] Australian gambling reform bill to face Senate enquiry — Focus Gaming News, 2026-07
  99. [99] 【MIXI FY2027 Q1 決算説明会】売上高50.3%増の470.7億円 — BigGo Finance, 2026-07-31
  100. [100] MIXI、通期の純利益予想を上方修正 135億円から250億円に — 日本経済新聞 (Nikkei), 2026-07-31
  101. [101] MIXI、ビットバンク株を売却 122億円の特別利益計上へ — Reuters Japan, 2026-06-25
  102. [102] MIXI、Chief AI Officer(CAIO)を新設 — PR TIMES / MIXI, Inc., 2026-07-31
  103. [103] PointsBet slips to A$26.6M statutory loss — Yogonet International, 2026-05-18
  104. [104] Australia's national gambling toll — The Australia Institute, 2026-06
  105. [105] Non-Financial Data — MIXI, Inc., 2026-08
  106. [106] 令和7年(2025)人口動態統計(概数)の概況 — 厚生労働省 (MHLW), Japan, 2026-06
  107. [107] Supreme Court will hear Apple's appeal in Epic Games App Store fight — MacRumors, 2026-06-30
  108. [108] オンラインカジノに係るアクセス抑止の在り方に関する検討会 — 総務省 (Ministry of Internal Affairs and Communications), Japan, 2026-07
  109. [109] Ontario iGaming revenue rises 31 percent in June 2026 — OntarioBets, 2026-08-06
  110. [110] Digital Fairness Act — legislative train — European Parliament — Legislative Train Schedule, 2026-07
  111. [111] Full-scale operations for STRIKE WORLD, the global version of MONSTER STRIKE, begin in India on April 16, 2026 — MIXI, Inc., 2026-04-16
  112. [112] Promotion and Regulation of Online Gaming Rules, 2026 — DSK Legal, 2026-05
  113. [113] オンラインカジノで摘発317人、2025年は過去最多 — 読売新聞 (The Yomiuri Shimbun), 2026-04-23
  114. [114] Australian government pushes last-minute opt-out gambling ad register despite inquiry warnings — iGaming Business, 2026-08-18
  115. [115] Australia tightens gambling advertising rules under new reform bill — Yogonet International, 2026-08-21
  116. [116] Australian government and Coalition opposition agree to gambling ad opt-out register — Yogonet International, 2026-08-18
  117. [117] Online gambling giants win billions, pay no company tax — The Australia Institute, 2026-08-17
  118. [118] The Star Sydney and Crown Sydney fined for underage entries — iGaming Business, 2026-08-21
  119. [119] MIXI、気候変動関連情報の第三者保証を取得 — MIXI, Inc., 2026-08-18
  120. [120] MIXIの投資子会社MIXI Global Investments、インディーゲームの海外展開特化アクセラレーター「LVLZero Tokyo」第II期のエントリー受付開始 — MIXI, Inc., 2026-08-18
  121. [121] 【会話AIロボット「Romi」】「Romi」と外部機器・サービスとの連携を可能にする開発基盤「RomiCore SDK ベータ版」の提供を開始 — MIXI, Inc., 2026-08-20
  122. [122] (株)ＭＩＸＩ【2121】：株価・株式情報 - Yahoo!ファイナンス — Yahoo!ファイナンス, 2026-09-04
  123. [123] Dream11 shifts focus from real-money gaming to social sports play — Indiantelevision.com, 2026-08-22
  124. [124] Japanese Yen - Quote - Chart - Historical Data — Trading Economics, 2026-09-04
  125. [125] TVアニメ『ブルーロック』×モンスト初コラボを8月16日（日）12：00より開催！ — MIXI, Inc., 2026-08-13
  126. [126] 「令和8年熊本地震」義援金寄託のご報告 — MIXI, Inc., 2026-08-21
  127. [127] 「令和8年熊本地震」に対する各サービスの支援について — MIXI, Inc., 2026-08-03
  128. [128] 令和８年熊本地震に係る被害状況等について — 内閣府 (Cabinet Office), Japan, 2026-08-25
  129. [129] New South Wales tightens gambling rules under new reform plan — Yogonet International, 2026-08-25
  130. [130] PointsBet urges payment curbs and faster takedowns on illegal betting ads in Australia — Yogonet International, 2026-08-25
  131. [131] スマホゲームのセルラン分析（2026年8月13日〜8月19日）。今週も1位は「FGO」。各国における4月〜6月の最大収益タイトルも紹介 — 4Gamer.net, 2026-08-24
  132. [132] MIXI、欧州最大級の日本カルチャーイベント「Japan Expo Paris 2026」に出展 — MIXI, Inc., 2026-06-09
  133. [133] Supreme Court Seeks Union's Reply On Petitions Challenging Online Gaming Act — LiveLaw, 2025-11-06
  134. [134] 【まだまだアツい！「コトダマン秋のコラボ祭」】TVアニメ「鋼の錬金術師FULLMETAL ALCHEMIST」TVアニメ「黄泉のツガイ」コラボの連続開催決定！ — MIXI, Inc., 2026-08-20
  135. [135] MIXI M — MIXI, Inc., 2026-08
  136. [136] Other | Business | MIXI, Inc. — MIXI, Inc., 2026-08
  137. [137] スマホソフトウェア競争促進法 — 公正取引委員会 (Japan Fair Trade Commission), 2026-08
  138. [138] スマホソフトウェア競争促進法に基づく遵守報告書の公表について — 公正取引委員会 (Japan Fair Trade Commission), 2026-07-27
  139. [139] 日本におけるiOSに関する変更 — Apple Developer, 2025-12-17
  140. [140] 日本におけるiOSの変更 — Apple Developer, 2026-08
  141. [141] iGaming Ontario's Market Performance Report — iGaming Ontario, 2026-08-26
  142. [142] Ontario iGaming Wagers Surge to Record CA$9.88B on Casino Growth — Casino.org, 2026-08-31
  143. [143] Ontario Regulator Fines Booming Games $70K Over Prohibited Auto-Play Feature — Casino.org, 2026-08-24
  144. [144] 「MIXI GROUP統合報告書2026」発行のお知らせ — MIXI, Inc., 2026-09-01
  145. [145] 【家族アルバム みてね】写真・動画のコメントやリアクションで使えるステッカーに、「カナヘイの小動物」コラボデザインが9月3日（木）より初登場 — MIXI, Inc., 2026-09-04
  146. [146] Australia: Star narrows FY26 loss to $220 million as liquidity risks remain — Yogonet International, 2026-09-02
  147. [147] Every Mobile Phone Has Become A 'Virtual Gambling House', Online Gaming Addiction Threat To Public Health: Supreme Court — LiveLaw, 2026-06-03
  148. [148] 'GST Is Tax On Supply, Not Profits': Why Supreme Court Rejected Casino's Plea That Tax Liability Is On Net Outcome After Games — LiveLaw, 2026-05-30
  149. [149] betr Entertainment widens loss in FY26 — Gaming Intelligence, 2026-08
  150. [150] Supreme Court Seeks Centre's Response On Plea Seeking Ban On Online Gambling Platforms Operating As Social And E-Sports Games — LiveLaw, 2025-11-04
  151. [151] Japan Interest Rate — Trading Economics, 2026-09-05
  152. [152] (株)ＭＩＸＩ【2121】：株価・株式情報 - Yahoo!ファイナンス — Yahoo!ファイナンス, 2026-09-25
  153. [153] Japanese Yen - Quote - Chart - Historical Data — Trading Economics, 2026-09-25
  154. [154] 金融市場調節方針の変更について — 日本銀行 (Bank of Japan), 2026-09-18
  155. [155] オンラインカジノに係るアクセス抑止の在り方に関する検討会 報告書（案）についての意見募集の結果の公表 — 総務省 (Ministry of Internal Affairs and Communications), Japan, 2026-07-27
  156. [156] オンラインカジノに係るアクセス抑止の在り方に関する検討会 報告書 — 総務省 (Ministry of Internal Affairs and Communications), Japan, 2026-07-27
  157. [157] iGO Monthly Market Performance Data Tables - 2026 August — iGaming Ontario, 2026-09-23
  158. [158] Ontario Sports Betting Revenue Plunges 30% in August as Casino Sets Record — Casino.org, 2026-09-24
  159. [159] Ontario suspends PointsBet after failure to detect Jontay Porter suspicious bets — NEXT.io, 2026-02-12
  160. [160] Gambling reforms put onus on bookies to flag vulnerable punters — ABC News (Australia), 2026-08-19
  161. [161] Prediction markets 'akin to gambling', corporate regulator warns — ABC News (Australia), 2026-08-04
  162. [162] 'Exposing Minors To Sexual Grooming': Allahabad High Court Issues Notices On PIL Seeking Ban On 'Roblox', Other Gaming Platforms — LiveLaw, 2026-07-09
  163. [163] スマホゲームのセルラン分析（2026年9月10日〜9月16日）。今週の1位は「ドラゴンクエストウォーク」。筆者都合により，今週は簡略版でお届け — 4Gamer.net, 2026-09-24
  164. [164] 「MONST FREAK 2026 13th Anniversary Party」2026年9月26日（土）、27日（日）モンスト公式YouTubeチャンネルでオンライン開催 — MIXI, Inc., 2026-09-17
  165. [165] 「りそなグループ B.LEAGUE 2026-27 シーズン」開幕にあたってのコミッショナーコメント — B.LEAGUE, 2026-09-22
  166. [166] Deepfake Alphonso Davies Gambling Ad Highlights Alberta's Underground iGaming Fight — Casino.org, 2026-09-17
  167. [167] Alberta Minister Rebukes BCLC Chair Over iGaming Criticism, Calls Comments 'Disingenuous' — Casino.org, 2026-08-29
  168. [168] October Term 2026 — For the Session Beginning October 5, 2026 — Supreme Court of the United States, 2026-09-14
  169. [169] October Term 2026 — For the Session Beginning November 2, 2026 — Supreme Court of the United States, 2026-08-11
  170. [170] October Term 2026 — For the Session Beginning November 30, 2026 — Supreme Court of the United States, 2026-09-04
  171. [171] 【敬老の日イベント】独居高齢者10名×会話AIロボット「Romi」の1カ月実証！実証成果を公表する「Romi」の体験・販売イベントを大阪・梅田で9月19日（土）・20日（日）に開催 — MIXI, Inc., 2026-08-31
  172. [172] 2013年から2025年までモンスト13年の歴史を1日1年ずつ巡る「登場年ごとに10連！あの日巡りガチャ」9月13日（日）0時より開催 — MIXI, Inc., 2026-09-10
  173. [173] Japan Interest Rate — Trading Economics, 2026-09-25
  174. [174] 「MONST FREAK 2026」で発表した情報まとめ！ — MIXI, Inc. (モンスターストライク公式), 2026-09-27
  175. [175] 競輪・オートレース投票サービス「TIPSTAR」、初のIPコラボが決定！ウルトラマンシリーズと10月5日（月）よりコラボ開催 — MIXI, Inc., 2026-10-02